Melanie Wassmer Email & Phone Number

Zürich, Schweiz

Solothurn, Switzerland

- Growing and nurturing the Social Media audience in accordance with overall brand strategy & marketing concepts- Development and implementation of global Social Media strategy & tactics to engage with audience and optimize ROI- Global content planning and development for organic & paid Social Media activities- Planning and implementation of international campaigns- Making data-based recommendations & identifying new opportunities (business cases)

Solothurn

- End-to-end marketing & project management responsibility in different global product development & life cycle projects- Agile working in international, cross-functional project teams- Organizing UX events & studies for user-centric, data-based decision-making- Conducting market & competitor analyses

Olten

- Responsible for project coordination of different stakeholders- Responsible for project communication, including the project's website & social media channels- Supporting the organization of the preparatory seminar in Switzerland & on-site seminar in India- Supporting the acquisition of business partners and fostering the project's network- Supporting the management of the project's financesWhat is Focus India?- Successful & long-standing International Student Project (ISP) of the FHNW - Fully organized by students for students in their final year of Bachelor studies - Allows the transfer of acquired theory into practice - Enables the collaboration with different business partners in Switzerland & India - Including a Preparatory Seminar in Switzerland with numerous prestigious guest speakers (1 week) - Including an On-Site Seminar in India with various company visits (3 weeks)

Hotel Steigenberger Bellerive Au Lac, Zurich

- Check-in & check-out of guests according to Steigenberger standards - Reception & revision of room reservations according to Steigenberger standards - Taking care of guest requests and keeping record of guest correspondence- Taking care of the telephone & email correspondence - Cultivating the guest contact & guest register - Cash management & turnover recognition

Master Of Science - Ms, International Management

Master Thesis on the impact of product-based servitization on customer value-in-use - a case study with an international manufacturer.

Bachelor Of Science - Bs, International Management (Business Administration)

Major in Corporate Communication | Minor in Change Management & Consulting Bachelor Thesis on the information search behavior of Swiss.

Bachelor Of Science, Business Administration

Semester Abroad | Seoul, South Korea Global Korean Scholarship

Bilingual Matura, Major In Economics & Law | Minor In Psychology & Pedagody

Education record

Semester Abroad | Monroe (MI), US