Melanie W. Email & Phone Number

Davenport, Iowa, United States

United States

Davenport, Iowa, United States

• Laid OffSubject-matter expert in quantitative and qualitative data mining, analysis, and curation dedicated to optimizing operational efficiency for GrowPath and its clients. Leveraged business intelligence (BI).
• Developed and created standard reports library which was used to generate revenue for the SaaS company and provide insights for customers to generate growth and track revenues for their businesses.
• Upgraded entire power BI system including updated data tables, views and revised customer dashboard reports.
• Created and maintained documentation for the design, requirements, and standards for data imports, data management and power BI reporting.

Moline, Illinois, United States

• Spearheaded the vision, strategy, and execution of operations and marketing for the entire firm. Designed standard operating procedures and policies for data analysis, performance metrics, and goal setting across.
• Implemented custom end-to-end CRM system including migration of data from multiple systems into a single system, almost tripling the income of the firm within an 18-month period.
• Overhauled brand strategy, positioning, and messaging, updates resulted in a 50% increase of Marketing Qualified Leads (MQLs), a 30% increase of closed-won opportunities, and an over 100% increase in revenue.
• Introduced an automated marketing system which included welcome communications, surveys at key touchpoints, and online review requests, allowing workloads to be shifted to other marketing initiatives.

Muscatine, Iowa

• Position eliminated.Compiled and analyzed data from multiple sales channels for progress reports, provided actionable recommendations to maximize programs. Defined marketing KPIs, analytics, and performance metrics.
• Directed comprehensive multichannel marketing initiatives, strategic communication plans, product launches, fulfillment programs, seller enablement materials, and eCommerce updates to drive organizational goals.
• Strategic lead for the deployment of marketing updates across multiple digital channels with external partners including Staples and Office Depot.
• Surpassed targeted goals through the execution of measurable marketing campaigns.

Rock Island, IL

• Executed direct-to-consumer marketing programs for client-focused campaigns to generate leads and increase revenue growth. Compiled and analyzed data for progress reports, provided actionable recommendations to.
• Trained representatives on selling / closing tactics, efforts led to boosted annuity sales by more than $300K.
• Partnered with senior leadership to deploy direct-to-consumer marketing strategies, results yielded an increase in YOY life insurance sales.

Dubuque, Iowa Area

Designed strategic marketing plans, created communication materials and press releases, and digital marketing strategies for clients in diverse verticals. Identified key issues and develop effective plans for improvement. Aligned communication within the organization. Coached and mentored clients on negotiating marketing contracts, managing third-party.

Rock Falls, IL

Delivered strategic marketing plans, community outreach programs, field marketing initiatives, public relations, content development, and digital strategies for the government funded non-profit. Coordinated all aspects of key events; organized schedules for community stakeholders. Secured partnerships with local media groups which resulted in a 50%.

Dubuque, Iowa Area

Developed marketing and communications materials for all members banks and clients within the Heartland Financial portfolio. Negotiated vendor contracts and managed third-party relationships to maximize campaign profitability. Oversaw all aspects of client appreciation and community outreach events. Fostered strong partnerships with journalists and media.

Bachelor’S Degree, Business Administration, Emphasis Marketing

Graduated Magna Cum Laude with a GPA of 3.652.

Media Buying

A three day seminar regarding the principles and techniques of buying media including newspaper, radio, and television.

Newsletter Development