Melanie Wilhoite (She/Her/Hers)

Melanie Wilhoite (She/Her/Hers) Email and Phone Number

Senior Director, Planning @ Kiterocket
phoenix, arizona, united states
Melanie Wilhoite (She/Her/Hers)'s Location
Orondo, Washington, United States, United States
Melanie Wilhoite (She/Her/Hers)'s Contact Details

Melanie Wilhoite (She/Her/Hers) personal email

n/a
About Melanie Wilhoite (She/Her/Hers)

I am a Senior Strategy Director at Kiterocket, a full-service PR agency that helps brands ignite meaningful connections with their audiences. With over 20 years of experience in integrated brand marketing and communications, I have a Master of Business Administration (MBA) degree and an Accreditation in Public Relations (APR) credential, reflecting my expertise and professionalism.At Kiterocket, I direct fully integrated marketing communications program strategy and development for B2B and B2C clients in various sectors, such as sustainability, retail, non-profit and consumer technology. I have a proven track record of delivering results for clients by providing strategic counsel, crafting clear-eyed solutions, leading and mentoring cross-functional teams, and executing effective campaigns across paid, earned, owned and social channels. I am also a multiple award-winning practitioner who has worked with some of the world's leading brands, such as Microsoft, Amazon, Pepsi-Cola and Starbucks. I am passionate about helping clients create and communicate their brand positioning and narrative, and achieve their business goals.

Melanie Wilhoite (She/Her/Hers)'s Current Company Details
Kiterocket

Kiterocket

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Senior Director, Planning
phoenix, arizona, united states
Website:
kiterocket.com
Employees:
45
Melanie Wilhoite (She/Her/Hers) Work Experience Details
  • Kiterocket
    Senior Director, Planning
    Kiterocket Aug 2023 - Present
    Seattle, Washington, United States
    Direct fully integrated marketing communications program strategy and development for B2B and B2C clients in the sustainability, retail, non-profit and consumer technology sectors.
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  • Action Mary
    Brand Marketing And Communications Consultant
    Action Mary Sep 2018 - Aug 2023
    Seattle, Washington, United States
    Provides strategic brand marketing and communications counsel to agency clients, such as Stemilt Growers, Member Access Pacific, Elysian Brewing, Tidal Vision, Knack and TomboyX.Recognized with exceptional skills in developing and implementing communications strategies, working to help clients create and communicate brand positioning and narrative, and to develop programs that encompass paid, earned, owned and social channels including media relations, social media marketing, direct marketing, and partnerships.
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  • Wenatchee Powersports
    Owner / Operator
    Wenatchee Powersports Aug 2014 - Nov 2019
    Wenatchee, Wa
    Displayed broad skills in managing, leading, and overseeing a multi-million dollar, multi-line dealership focused on selling Polaris, KTM and Yamaha motorcycles, ATVs, side-by-sides, snowmobiles, personal watercraft vehicles, and parts / service, resulting in netting a 300% profit increase within three years, and a 56% increase in service revenue, 200% increase in F&I revenue, and 20% topline revenue growth over five years. Planned and implemented earned and paid marketing including broadcast, print, events, digital and social media.
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  • Premera Blue Cross
    Director, Marketing And Brand Strategy
    Premera Blue Cross Feb 2013 - Jun 2015
    Mountlake Terrace, Washington, United States
    Provided optimal oversight of brand campaigns, brand creative, and member/employer/producer communications for individual, group, and senior lines of business for Premera Blue Cross / Blue Shield of WA and AK, and LifeWise Health Plans of WA and OR.Demonstrated exceptional skills in integrating marketing strategy, campaign development, member retention marketing, direct marketing, digital and content marketing, social media and analytics, PR events, and promotions with a focus on managing 2 ad agencies, resulting in campaigns playing a pivotal role in establishing Premera as the individual market leader throughout WA and AK, along with a significant increase in LifeWise individual membership in OR from 4,735 to nearly 37,000.Recognized with successfully integrating marketing campaigns, resulting in a 66% individual health plan market share in Washington.
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  • Ruth: Brands + Experiences / Edelman
    Evp / Managing Director
    Ruth: Brands + Experiences / Edelman Apr 2007 - Jul 2012
    Seattle, Washington, United States
    Recognized with successfully managing, leading, and overseeing the West Coast operation of Ruth, a Daniel J. Edelman company with an emphasis towards brand development and communications.Displayed exceptional skills in integrating strategic marketing programs to include managing and leading a diverse cross-functional team of advertising, graphic design, visual identity, production, and brand experience professionals.Directed brand campaigns for Allied Feather & Down, Masonic Center for Youth & Families, Panama Canal Authority, and TreeTop, among others.Demonstrated in-depth skills in developing and implementing an innovative process for selling and developing brand names and visual identities.Successfully developed detailed systems designed to integrate marketing, creative, and brand experiences with public relations campaigns.

Melanie Wilhoite (She/Her/Hers) Skills

Integrated Marketing Brand Development Marketing Communications Strategic Communications Public Relations Marketing Strategy Strategy Marketing Corporate Communications Brand Management Strategic Partnerships Copywriting Social Media Marketing Advertising Management Digital Marketing Media Relations Digital Strategy Leadership Internal Communications B2b Marketing Online Marketing Program Management Digital Media Direct Marketing Content Development B2b Editorial New Media Online Advertising Integrated Marketing Communications Planning Social Media Mba Apr Onmi Channel Marketing Press Releases Marketing Management Strategic Planning Sponsorship Business Strategy

Melanie Wilhoite (She/Her/Hers) Education Details

Frequently Asked Questions about Melanie Wilhoite (She/Her/Hers)

What company does Melanie Wilhoite (She/Her/Hers) work for?

Melanie Wilhoite (She/Her/Hers) works for Kiterocket

What is Melanie Wilhoite (She/Her/Hers)'s role at the current company?

Melanie Wilhoite (She/Her/Hers)'s current role is Senior Director, Planning.

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What schools did Melanie Wilhoite (She/Her/Hers) attend?

Melanie Wilhoite (She/Her/Hers) attended University Of Washington - Michael G. Foster School Of Business, California State University, Northridge, University Of California, Berkeley.

What are some of Melanie Wilhoite (She/Her/Hers)'s interests?

Melanie Wilhoite (She/Her/Hers) has interest in Civil Rights And Social Action, Animal Welfare.

What skills is Melanie Wilhoite (She/Her/Hers) known for?

Melanie Wilhoite (She/Her/Hers) has skills like Integrated Marketing, Brand Development, Marketing Communications, Strategic Communications, Public Relations, Marketing Strategy, Strategy, Marketing, Corporate Communications, Brand Management, Strategic Partnerships, Copywriting.

Who are Melanie Wilhoite (She/Her/Hers)'s colleagues?

Melanie Wilhoite (She/Her/Hers)'s colleagues are Nicole Rossi, Bianca Mohn, Amy Smith, Alyssa Lundeen, Raul Gonzalez, Jessica Fishman, Mba, Molly Mccarthy.

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