Melanie Lamb Email & Phone Number

Tennesseee

Facility liaison for company-wide employee health and wellness initiative at $8 billion hospital and healthcare company advising Human Resource Directors on providing on-site employee health screenings for HCA’s 160,000 employees.• Developed comprehensive toolkit guide for Human Resource Directors to implement on-site employee health screenings. Guide covered planning, budget, communication, event management, and staffing.

Developed and managed social work customer service team program, which connected Medicare advantage health plan members with community and government agencies for social service assistance including housing needs, living challenges, financial resources, mental and physical health treatment, and benefit explanation. Team located in 5 states.• Launched Navigator/PSC program from concept to practice including creation of policies and procedures, goals, staff hiring and development, reporting, and creation of resource directory.• Managed regionally based social workers, Customer Service Specialists, and Outbound Call Teams. Teams met and exceeded monthly goals by up to 45%.• Created escalated call center specialist team to resolve member and provider issues to enhance user relations. Team worked special projects such as provider appeals, and call center staff training and mentoring.• Created Call Center Resource Guide for staff training and reference subsequently adopted throughout company.

Develop, implement and coordinate marketing plan and public relations efforts for the seven offices of Bank of the South located in Wilson and Rutherford counties designed to strengthen market share, product development and community relations. Scope of service includes competition analysis, product development, internal and external communications, advertising, collateral development, MCIF analysis, media relations, website oversight, and community relation activities. * Graduate of the American Bankers Association’s School of Bank Marketing and Management, Northwestern University• Promoted from Bank Officer to Assistant Vice President after one year of employment.• Created “Product Catalog” as resource and training tool for employee training on bank products

Hermitage, Tn

Developed and implemented marketing and public relations plans/activities for 188-bed hospital to strengthen hospital market share, product line development and physician relations. Scope of service included internal and external communications, media relations, physician marketing and relationship building, community relation activities, advertising campaign plans, and special events planning. Coordinated activities with sister hospitals strengthening TriStar Health System position in middle Tennessee. Supervised 12 employees.• Created “Health Fair Screening Guide” as resource for Marketing/Public Relations. Guide recognized by HCA as “Most Turnkey” Best Demonstrated Practice. • Volunteer program had 129 active hospital volunteers who contributed 24K hours of service per year.• Gallup employee satisfaction score for department 4.06; hospital overall score 3.91.

Provided Marketing and Public Relations consulting and support services for national clients.• Served 12 weeks as Marketing Director for Jupiter Medical Center in Jupiter, Florida. Reorganized department to support hospital’s goals and objectives in an efficient and effective manner.

Contract services provided for hospital program development, advertising campaigns and collateral materials. • Assisted in the re-design, implementation and facilitation of Quorum Guest Relations ProgramPosition eliminated in downsizing. Began private consulting services.

Community hospital predominantly serving Sumner county TennesseeDeveloped and implemented annual marketing/public relations plan, designed hospital publications, promotional materials and advertising campaigns for 120-bed community hospital. Managed volunteer operation and community programs including health screenings and hospital speakers’ bureau, • Strong media relations resulted in feature stories in local papers for hospital activities and product line initiatives allowing the hospital to stretch advertising dollars and strengthen image.

Education record

Education record