Melanie French Email & Phone Number

Memphis, Tn, Us

• Played a key role on the marketing team serving as the CFC National Marketing Outreach Coordinator, developing strategy and materials implemented in local campaigns around the world, resulting in more than 332,000 federal employee donors pledging more than $333 million for charity through their workplace. • Produced more than 150 marketing assets to support local campaigns, train campaign workers, and ultimately inspire employees to donate to charity through the workplace. • Ensured deadlines are met for all assigned deliverables according to the contract, manage multiple external vendors, and generate innovative technology and marketing solutions to meet the challenges of multiple audiences, complex regulations, worldwide reach and limited timing. • Instilled across all materials clear, fun and motivating messaging and visuals that embody the purpose of the campaign – to help change the world through generous giving.• Served on the national marketing team to implement the award-winning Show Some Love campaign, consolidating the CFC program from more than 100 zones to 36 and unifying all campaigns under one national marketing theme. (2017)

Director, Marketing and Communications (2020 – 2022)Senior Manager, Marketing and Communications (2018 – 2020)Manager, Marketing and Communications (2016 – 2018)• Led the development and execution of integrated marketing strategy – including business-to-business (B2B) and donor materials in print and digital formats, audience-specific messaging, advertising, website management and promotion, and social media – to boost visibility for Global Impact’s Charity Alliance in public and private sector workplace giving campaigns, resulting in more than $16 million raised yearly for leading international charities.• Oversaw annual advertising program on behalf of charities such as CARE, Heifer International and World Vision, including media partnerships, client relationships, ad design and placement, and reporting.• Worked closely with the managing director and across departments to develop and promote Global Impact’s brand and lines of business, positioning the organization as a leader in the marketplace through website and blog management, company messaging, webinars, newsletters and email campaigns, digital advertising, case studies and sales collateral.• Served as Global Impact’s lead writer and editor to ensure AP style and professional quality, composing and reviewing internal and external communications, such as charity communications, blog articles, press releases and website content. • Consulted with internal and external clients as a marketing and communication subject matter expert with a focus on strategy, content and promotion.

• Executed the marketing and communication strategy for the CFCNCA, resulting in more than $47.4 million raised.• Drafted and edited all marketing and communications materials throughout the campaign.• Led the planning and implementation for two large-scale campaign events for hundreds of federal employees.• Analyzed marketing activities and presented results to key stakeholders through monthly snapshots and a final report upon conclusion of the campaign.• Conducted market research through interviews, focus groups and surveys, contributing to final campaign report.• Supported the CFC-O marketing with writing, editing, design, website updates and social media presence, raising $4.7 million from members of the military and civilians stationed overseas.

Washington, Dc

• Launched company blog and continue to serve as lead content curator for the A4A website and blog, A Better Flight Plan, by identifying topics, drafting posts, fact-checking and publishing all content• Play an integral role in digital projects from conception to completion, including infographics, social media content, website and campaign microsite copy, email newsletters and more• Wrote copy for new customer-focused website, which launched July 2014• Creatively develop and manage design of sponsorship materials at A4A and external events (e.g., advertising, collateral, signage) and ensure that brand management standards are met and the materials created promote a positive image of the industry• Draft press releases and media advisories and distribute through media list, BusinessWire and/or the A4A website• Proofread A4A documents and maintain the A4A Style Guide• Search, identify and distribute relevant airline and industry news stories for A4A leadership, including Top Airline News each weekday morning• Maintain communications database and log media inquiries, interactions and outcomes for A4A spokespeople, generating reports as needed• Handle all communications-related event planning (e.g., food and beverage, invite/RSVP lists, signage/meeting handouts, logistics) for press conferences, the annual media reception, member communicator meetings and various other meetings/events

Washington D.C. Metro Area

• Assist Marketing and Communications Department with social media, blogging and coordinating media interviews• Create, contribute to and edit press releases, executive correspondence, monthly newsletters, annual report, and other documents for the President & CEO, SVP of Marketing and Communications, and Communications Director• Increased Twitter followers by 20%, retweets by 600% and mentions by 550% in approximately two months• Implemented a social media strategy to develop and launch Facebook page for the American Latino Heritage Fund• Act as primary contact for Board of Directors, including editing and distributing board updates and meeting materials• Coordinate four Board of Director meetings per year in addition to various other board events• Assist with producing other Foundation events such as the African American Experience Fund Annual Gala, Flight 93 National Memorial Dedication, the Lighting of the National Christmas Tree and Holiday Reception, the National Park Service Town Hall, and various events with the Department of the Interior• Responsible for all event logistics including venue management, food and beverage selection, travel arrangements and transportation, park activities, schedule and budget• Manage schedules for the President/CEO and Executive Vice President, including travel, meeting set up and reservations

Washington D.C. Metro Area

• Supported legislative staff in policy research and analysis for Representative Boccieri, utilizing tools such as the Legislative Information System and Congressional Quarterly• Responsible for recruiting, hiring and training legislative interns• Drafted letters to constituents, members of Congress and outside organizations• Maintained office budget, processed accounts payable/receivable, vacation time and payroll and benefits• Managed congressional schedule, organized travel arrangements and itinerary details for Congressman and Chief of Staff• Monitored incoming calls, mail, flag and tour requests; assisted in responses to constituent requests

Newark, Nj

• Worked with fellow employees as a team to ensure all FAA and company regulations were met in addition to providingexcellent customer service• Ensured safety of passengers including those with special needs such as medical oxygen, visual/hearing impairment,unaccompanied children, etc

Ba, Political Science, French

Activities and Societies: Zeta Tau Alpha, Fish Camp, Class Council

High School