Mel Du Toit ► Ba ► Dipgd

Mel Du Toit ► Ba ► Dipgd Email and Phone Number

Marketing & Communications Professional, Board Advisor, Founder, Chief Creative Officer ► Advising Global Brands, Organisations, NFPs & Charities. @ CIRCA 151
Mel Du Toit ► Ba ► Dipgd's Location
Greater Sydney Area, Australia
Mel Du Toit ► Ba ► Dipgd's Contact Details

Mel Du Toit ► Ba ► Dipgd personal email

About Mel Du Toit ► Ba ► Dipgd

MARCOMMS PROFESSIONAL, BOARD ADVISOR, STORY TELLER, CREATIVE BUSINESS DRIVER - A transformational leader offering 30+ years’ experience in influencing the public perception of some of world’s most iconic brands and revered companies, with assignments in the London, Paris, New York, Los Angeles, Cincinnati, Barcelona, Mumbai, Guangzhou, and Cape Town. Highly awarded with hundreds of international awards, I've always believed in the power of awarded work being the most commercially successful as well. The two go hand in hand.My favourite role? It has to be Global Creative Director at TBWA APAC – possibly the most challenging role I’d had in my career to that point, leading the creative comms on the Singapore Airlines & Visa global accounts, traveling to 32 stations worldwide, managing creative teams out of 9 TBWA hubs, as well as being Head of Creative in Singapore. I’d go back in a heartbeat.A creator at heart, I’m passionate about music, off the beaten track travel, crafting leather and wood, art, movies and reading. I have a lifelong passion for nature and the outdoors and live in a Jonathon Fox designed home adjoining the Garigal National Park on the upper reaches of Sydney’s Middle Harbour.A lifetime ago, I was working as a geologist, sitting in the Kalahari desert with my dog, a caravan and my Landrover, when I realised it just wasn’t my calling. I started painting and drawing the environment around me, and with encouragement from others, got into the Design Faculty at Art School, from where I stumbled into Advertising. In the years since then, I’ve worked as a Creative Leader with a vast number of organisations and clients - from bootstrapped start-ups to global heavyweights – where I’ve shaped public opinion and lent influence through advertising.What my advertising career hasn’t told the story of, was growing up in South Africa during apartheid, where I was witness to some of modern history’s most violent years as the government enforced racial discrimination on the masses. Witnessing the release of Mandela, then vote in the country's first free election in 1994 where he was elected President, was an uplifting story of triumph over adversity.This experience gave me a unique perspective. Today, it’s in those organisations that strive to make the world a better place that I thrive. I have a special interest in corporate social responsibility, refugees and asylum seekers, climate change, conservation, animal welfare, civil rights, disaster & humanitarian relief, human rights & poverty alleviation.

Mel Du Toit ► Ba ► Dipgd's Current Company Details
CIRCA 151

Circa 151

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Marketing & Communications Professional, Board Advisor, Founder, Chief Creative Officer ► Advising Global Brands, Organisations, NFPs & Charities.
Mel Du Toit ► Ba ► Dipgd Work Experience Details
  • Circa 151
    Founding Partner - Chief Creative Officer
    Circa 151 2016 - Present
    Sydney, Australia
    Circa151 is a creative consultancy founded by Andrew Swinton and myself...we 'fly under the radar' believing that word of mouth is a powerful tool for our clients, new clients and their brands. Clients have included CloroxPro – Glad Brands, P&G - Metamucil, Brandview and DesignLogic Australia, advising clients on B2C & B2B strategic campaigns, content, events, internal communications and social media, and creative rollouts.► Worked with Brandview to craft Creative Ideation & Brand Strategy for The Victor Chang Cardiac Research Institute in Sydney to help drive financial support (donations) from organisations (CSI), trust funds & individuals to raise awareness of the important work the institute does.► Worked with Brandview on brand metamorphosis from Bard1 to INOVIQ (Medical Detection & Diagnostics Company). Tasks included strategy, brand story, name creation, logotype and logo icon development.► Worked with DesignLogic Australia on various global projects for Accenture (Information Technology Services & Consulting)
  • Start Art School
    Non Executive Director
    Start Art School 2016 - Present
    Willoughby, Sydney, Australia
    At START we are passionate about kids art, we inspire individual thinking, nurture and encourage children to trust their own artistic intuition and focus on developing creative problem solving in a caring, friendly environment. Our sole focus is teaching art to pre-primary and primary school children.We deliberately keep class sizes small:TERM CLASSES: after school class Mon - Fri + 3 classes on Saturdays 3 - 4 year old classes have a maximum of 6 children per class. 5 - 12 year old classes have a maximum of 12 children per class.We run two classes a day during our Holiday Program as well as Kids Birthday Parties on Sundays.We are located in a large light-filled studio on the lower North Shore in the Willoughby area.
  • Designlogic Australia (Dlo)
    Chief Creative Officer
    Designlogic Australia (Dlo) Mar 2020 - Aug 2020
    Sydney, New South Wales, Australia
    DLO apply their expertise in visual design and storytelling to create engaging digital and physical content experiences for audiences both internal and external for its major client, ACCENTURE professional services company specializing in information technology services, strategy & consulting. Other clients included JLL, The Relatable Project, WEConnect International & Queer Screen.
  • Leo Burnett Sydney
    Creative Director
    Leo Burnett Sydney 2016 - 2017
    Sydney, Australia
    Creative solutions company, covering brand creation and design; digital, data and technology; innovation and behaviour design; cross-discipline media innovation and content and production. The most highly awarded agency in Australia and 9th most creative agency in the world (source: Gunn Report 2016)Creative lead overseeing the agency's largest client, the Woolworths Group & Big W brands.
  • Tbwa\Worldwide
    Global Creative Director
    Tbwa\Worldwide Jan 2011 - Dec 2016
    Singapore Apac
    TBWA Singapore is regional HQ for Asia Pacific, the agency had over 250 employees from 25 different nationalities, 7 Creative Directors and a creative unit of 50+ creatives, As Head of Creative, it was my task to steer and guide the creative team and I was responsible for the creative output of the agency. We managed a diverse portfolio of brands globally, regionally and locally that included:Global Clients: • Singapore Airlines (9 Regional Marketing hubs - 32 Countries)• Standard Chartered Bank • VISA (Asia Pacific, Europe, Middle East & Africa)Regional & Local Clients: Apple, Airbnb, Corona, Singapore Tourism Board, Mondelēz, Lexus, Lend Lease, MasterCard, Adidas, Michelin, Pernod Ricard, Singapore F1 Grand Prix, Centrum, Caltex, Okamoto, Hewlett Packard, ANZ Bank Asia, Energizer/Eveready Holdings, Capella Hotels, 313 Somerset & Tangs Department Store.2015: Cannes Design Jury2012 - 2015: Cannes Young Lions Awards Singapore2013 - 2015: Chairman Crowbars Awards Singapore
  • Publicis Mojo Sydney
    Managing Partner - Creative Director
    Publicis Mojo Sydney Jan 2007 - Dec 2011
    Sydney, Australia
    Major clients: Toyota (All brands + Retail Projects), P&G (Vicks, Metamucil & Oral B), Nestle (Foods), Citibank Australia, Coke, Qantas, Pernod Ricard, Goodman Fielder, NSW Government, Australian Federal Government, & Greenpeace.
  • The Takeaway - Ideas Company (Acquired By Ddb In 2005)
    Founding Partner - Chief Creative Officer
    The Takeaway - Ideas Company (Acquired By Ddb In 2005) 2002 - 2006
    Sydney, Australia
    Clients included: PBL Publishing, Toyota Retail & Lexus, Dick Smith Electronics. Kyocera Group, Google, FujiFilm, SnackBrands Australia, SAFCOL Tuna, Sure Slim Clinics, Sure Travel Group & Sanyo Electronics.
  • Mullenlowe Group Asia Pacific
    Executive Creative Director
    Mullenlowe Group Asia Pacific Jun 1998 - Nov 2001
    Sydney, Australia
    Lowe Lintas Sydney (previously APL) was Australia's third largest agency by billings. CommBank was by far the agency's largest account followed by Unilever (Lynx, Streets Ice Cream, Continental, Flora, Domestos, Lotsa Pasta, Omo, Rexona, Impulse) , Nestle (Maggi, Allen's Lollies, Carnation, Baking, PetFoods, Quickeze, Soothers ), J&J (Femcare & Baby brands), Burger King, Elizabeth Arden, OneTel and the Australian Federal Government.
  • Fcb Global
    Executive Creative Director
    Fcb Global 1990 - 1998
    .Cape Town
    Lindsay Smithers FCB, the country's longest running ad agency started trading in 1926 when Eric Lindsay Smithers landed the Goodyear Tyre account. In 1961 it was awarded the Toyota account which it still holds today. In 1975 FCB acquired a 24 % stake in the agency. Major clients included: Vodafone Cellular Network,.National Magazines, Colman's of Norwich, Toyota, Distell Group (Bacardi Rum, Wild Turkey, Gordons Gin, Louis IV Cognac, White Horse Whiskey, Klipdrift), Richemont Group, Rembrandt Group, and Caltex.

Mel Du Toit ► Ba ► Dipgd Skills

Creative Direction Art Direction Creative Strategy Integrated Marketing Digital Marketing Advertising Digital Strategy Brand Architecture Concept Development Brand Management Relationship Marketing Corporate Branding Customer Insight Marketing Communications Outdoor Advertising Online Advertising Brand Development Social Media Marketing Interactive Advertising Digital Media Corporate Identity Marketing Strategy Interactive Marketing Direct Marketing Marketing

Mel Du Toit ► Ba ► Dipgd Education Details

Frequently Asked Questions about Mel Du Toit ► Ba ► Dipgd

What company does Mel Du Toit ► Ba ► Dipgd work for?

Mel Du Toit ► Ba ► Dipgd works for Circa 151

What is Mel Du Toit ► Ba ► Dipgd's role at the current company?

Mel Du Toit ► Ba ► Dipgd's current role is Marketing & Communications Professional, Board Advisor, Founder, Chief Creative Officer ► Advising Global Brands, Organisations, NFPs & Charities..

What is Mel Du Toit ► Ba ► Dipgd's email address?

Mel Du Toit ► Ba ► Dipgd's email address is me****@****ail.com

What schools did Mel Du Toit ► Ba ► Dipgd attend?

Mel Du Toit ► Ba ► Dipgd attended Cape Peninsula University Of Technology, University Of Cape Town, Army College Roberts Heights.

What skills is Mel Du Toit ► Ba ► Dipgd known for?

Mel Du Toit ► Ba ► Dipgd has skills like Creative Direction, Art Direction, Creative Strategy, Integrated Marketing, Digital Marketing, Advertising, Digital Strategy, Brand Architecture, Concept Development, Brand Management, Relationship Marketing, Corporate Branding.

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