CIRCA 151

We are a highly experienced team of creatives who understand the need for unique and differentiated ideas: “The surplus society has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things, with similar prices and similar quality." - Funky Business. Circa151 is a creative consultancy founded by Mel du Toit and Andrew Swinton...we 'fly under the radar' believing that word of mouth is a powerful tool for our clients, new clients and their brands. When a few like-minded people decided it was time to foster the mutually beneficial relationships we’d had with our multi-national clients - working more directly with those who appreciated the power of our global thinking and creativity - Circa was born. 151 is the latitude of Sydney, where we are based. Our team based in Singapore are therefore called Circa 103. Clients have included CloroxPro – Glad Brands, P&G - Metamucil, Brandview and DesignLogic Australia, advising clients on B2C & B2B strategic campaigns, content, events, internal communications and social media, and creative rollouts. ► Worked with Brandview to craft Creative Ideation & Brand Strategy for The Victor Chang Cardiac Research Institute in Sydney to help drive financial support (donations) from organisations (CSI), trust funds & individuals to raise awareness of the important work the institute does. ► Worked with Brandview on brand metamorphosis from Bard1 to INOVIQ (Medical Detection & Diagnostics Company). Tasks included strategy, brand story, name creation, logotype and logo icon development. ► Worked with DesignLogic Australia on various global projects for Accenture (Information Technology Services & Consulting)