Seismic platform owner with the following responsibilities: - Content organization and optimization - User experience - Data and insights - Content and user audits - New features and functionality - Platform training

ActiveCampaign is a B2B SaaS marketing/sales automation platform for small to mid-sized businesses.RESPONSIBILITIES• Managed all aspects of enablement tool (Showpad)• Developed/executed content strategy• Created numerous internal/external content assets including playbooks, job aids, case studies• Delivered all GTM team communications via real-time news articles, weekly newsletters, weekly virtual team meetings• Worked with subject matter experts across multiple teams to curate information/build resources/share knowledgeACHIEVEMENTS• Organized library of over 2000 assets, increasing usage of enablement tool by over 75% and significantly decreasing time spent finding relevant assets• Created a user taxonomy and worked with IT team to provision users into this structure utilizing integration between SSO tool and enablement platform, ensuring data flowed up through various leaders correctly and content/training became available to each individual user according to their role.• Developed an external assets selector tool that made finding/sharing relevant content with each individual customer/prospect quick and easy, saving team members hours of time each week that would otherwise have been spent searching/compiling resources from multiple sources

O.C. Tanner is a suite of cloud-based employee recognition and engagement solutions.RESPONSIBILITIES• Led a team of two enablement specialists• Owned all aspects of enablement tool (Seismic) - stakeholder buy-in, initial buildout, UI/UX, launch, data analysis, content development/maintenance• Curated/created 2800+ sales content assets including presentation decks, internal job aids, playbooks, microapps, technical documentation, FAQs, fact sheets, case studies• Oversaw team training, coaching, ongoing support of Seismic and integrated apps• Managed communications with sales team via weekly mini-training/information sharing webcasts and asynchronously via newsletter/real-time articles shared through Seismic• Spearheaded numerous, substantial cross-functional strategic initiatives that supported sales team growth & effectiveness - e.g., formation of corporate knowledge committee, demo sites revamp, impact/ROI tool creation, customer-facing terminology glossary, implementation of Gartner Sense-Making approach• Designed/delivered training sessions to enterprise sales team both synchronously and asynchronously, including product updates, Digital Sales Rooms, tech stack utilization, discovery, prospecting, pipeline management, presentations/demos (basic and customized), pricingACHIEVEMENTS• Launched Digital Sales Rooms, which revolutionized prospect/customer content-sharing/communications• Compiled and delivered business review to sales leaders quarterly to share data/insights regarding training/content assets/initiatives and to dialogue about current team skill gaps and future training/coaching/event opportunities• Implemented new presentation strategy which included the building of unique, interactive deck resulting in more cohesive, personalized messaging for each client and more productive meetings• Partnered with Marketing/Customer Success/Sales Leaders in a large scale effort to re-imagine and implement custom sales process/buyers journey.

Instructure is a web-based learning technology company and the creator of the Canvas learning management system for K-12 and higher education.RESPONSIBILITIES• Led team of two sales trainers• Owned all aspects of build-out and delivery of training lifecycle from onboarding to upskill training for rapidly growing global sales team in tech start-up• Developed quantitative and qualitative assessments to monitor individual team member development and to support coaching efforts• Utilized Canvas LMS platform to build out asynchronous, digital courses• Created content assets including ILT training modules, Challenger cheat sheets, interactive presentation builder and checklist, FAQs, Salesforce/Zoom/Outreach guides, scripts• Facilitated weekly team huddles for each global team and managed team communications via Slack and emailACHIEVEMENTS• Transformed onboarding program to include interactions, role plays/scenarios, on-the-job training, authentic assessments resulting in a decrease in ramp time of ~50 to 60%• Supported tech stack utilization through building/facilitating training and coaching on Outreach, InsightSquared, Salesforce, Zoom, custom proposal-building tool• Accelerated adoption of Challenger methodology by integrating key principles into all training and resources

Imagine Learning provides targeted instruction across all domains of literacy. It is an evidence-based digital program with learning activities that support the systematic, direct, and explicit instruction of reading skills.RESPONSIBILITIES• Conducted research and ongoing analysis of learning needs to develop targeted training programs• Created and delivered instructor-led onboarding program to new sales and services team members• Developed resources that supported selling and support efforts• Partnered with Marketing, Product Development, and Customer teams to create an intranet to share internal/external assets and training materials across the org•Built internal training courses using Articulate Studio• Presented at conferences and large customer group events• Supported regional sales and services teams, as requested by leadershipACHIEVEMENTS• Collaborated with Marketing and Product teams to construct series of product video vignettes to enhance ability of sales team to position product effectively• Created a custom presentation builder from scratch that allowed sales team members to select appropriate topics, messaging, videos with just a few clicks

RESPONSIBILITIES• Utilized technical and industry experience to present digital solutions (Waterford, SuccessMaker) to prospects and customers• Provided enablement support to assigned sales team members (e.g., industry information and terminology, account strategy, messaging and positioning)• Developed internal/external resources to support sales process/customer journey (e.g., demo guide and scripting, terminology cheat sheets, custom product presentations)• Presented at regional/national events (e.g., industry conferences, corporate training sessions)ACHIEVEMENTS• Obtained quota 5/6 years