Through this work I partner with incredible brands to bring their employer brand to life from concept to flawless execution by focusing on genuine and authentic content using employee stories as part of a broader employer brand communications strategy. I specialize in crafting narratives that forge deep connections with target audiences through authentic human stories, leveraging a multi-platform approach to maximize engagement. My role extends to devising innovative delivery methods for these messages. Think of me as your dedicated member of the Employer Brand Activation Squad.

Craft beer and people in the industry. I tell stories with still imagery.

In close collaboration with the employer branding, PR, and talent acquisition teams, I spearhead the implementation of dynamic, results-oriented talent attraction strategies within the tech division at CVS Health. My responsibilities encompass crafting and executing social recruitment strategies, developing and deploying engaging content, forging strategic partnerships, and orchestrating recruitment events. Additionally, I leverage CRM expertise to design impactful campaigns, manage contacts, and track data to cultivate a robust talent pipeline.

This role encompassed a diverse array of specialist functions within HR, ranging from devising talent acquisition strategies tailored for PhD talent to overseeing employee survey data analysis and action planning. I actively contributed to diversity planning initiatives and the formulation of workforce development plans, while also spearheading the onboarding process for talent entering the research center within our global workforce.

Developing communications strategies for diversity & inclusion talent goals and by exploring new partnerships and communication channels to engage diverse talent.Managed Global Employee Resource Group strategy and execution. Program Manager for the UTC enterprise wide ERG strategy and annual global symposium leading to a unified approach in strategy and outreach opportunities across 100 ERG chapters. Company ambassador and partnership management for national diversity programs (NSBE, SHPE, SWE) Partner with media sources across the country to continue to position UTC as an employer of choice. Increase UTC's Diversity & Inclusion presence and interaction on social media, including the development of the external D&I webpage. Developed an internal annual report to showcase diversity and inclusion at UTC.

TLDR: Brand Activation & Partnerships tasked with strategically amplifying the brand identity among new grads and interns. This role was pivotal in shaping and executing partnerships to drive awareness, engagement, and quality applicant volume. As a recruitment partnerships and outreach liaison for United Technologies Corporation, I was responsible for marketing and branding UTC and its 5 divisions on college campuses and at national diversity conferences in an effort to increase the talent pipeline. Partner with hiring managers and recruiting teammates to develop and implement short and long-term recruiting strategies to attract and hire diverse talent and recent graduates. • University & National Diversity Recruitment• Serve as the primary point of contact for university and diversity organization’s faculty and personnel• Research and recommend external partnerships, events, and tools that deliver impact and support of diversity and inclusion strategies.• Define metrics for measuring the effectiveness of university recruiting and diversity initiatives.• Identified and evaluated new recruiting events, digital communications products and social media tools to drive brand awareness and strengthen talent pipeline. • Implemented candidate data collection software for national conferences to speed up the process of resume collection, review and onsite interview scheduling. • Developed digital marketing initiatives to target niche talent pre-event, during event, and post-event. • Email marketing through use of CRM to target prospects for specific hard to fill career opportunities. • Champion for employer brand across the organization and utilized employee resource group leaders as talent and recruitment advocates. • Created communications content to drive brand awareness and attract talent on platforms such as career site, talent network, social media channels and all recruitment collateral.

Manager of the Information Technology Leadership Program, an accelerated two-year leadership rotational program that cultivates the management potential of IT talent through strategic, experiential business opportunities.Administered all aspects of the program including recruiting, performance feedback, rotation placement, and final placement.Managed leadership development activities including slating of candidates for positions within business applications, internal audit, IT Security and Infrastructure positions.

On Boarding & Orientation ManagerSourcing Resumes Utilization of internet resources for recruitmentUse social and professional networking sites to identify and source candidates.Efficiently and effectively fill open positionsConfer with hiring supervisors on staffing needs and candidate sourcing strategiesSet up interview events and job fairs in various focus school locationsComplete offer letters and manager correspondence with candidates. Provide post offer acceptance onboarding information and supportDevelop a pool of qualified candidates in advance of needHR Information Systems: Provide reporting data to HR Managers and employees as required to complete business objectivesIntern Management and INROADS business partner Contractor and Temporary labor managementConduct reference and background checks for potential employees Recruitment and selection process Preparing and sending offer packagesPreparing and sending new employee orientation packagesConducting new employee orientation for various levels of employees

Process Documentation, Orientation coordinator, Teambuilding coordinator, communications management