Melinda Ceobanu Email and Phone Number

- Managed media relations, facilitated the publication of PR articles.- Led and coordinated influencer marketing campaign, involving strategy development, influencer selection and outreach, content ideation, and collaboration.- Managed social media campaign, including budget allocation, edited creative elements and LPs, and actively engaged with the community to enhance brand presence and customer interaction. Monitored campaign metrics and optimized the performance. - Oversaw the thematic planning, content editing, and distribution of the newsletter.

- Ensured that the global marketing goals are met for AWS, Azure and Google Cloud programs at EMEA.- Actively cooperated and built transparency between global leaders, product campaign managers and between regional field marketing managers, sales teams in order to reach an effective planning/acting ecosystem for both parties.- Worked closely with responsible teams: Email, Nurturing, PPC, Social Media, Events, Renewals. Regularly analyzed marketing materials, product briefs, campaign performances and offered optimization opportunities. Analyzed and created reports via Tableu, Power Bi, Salesforce.- Cooperated with the Events team in creating the marketing strategy for regional events, and made sure that all requirements are met to reach the attendee's target for EMEA.

- Designed and implemented creative marketing strategies which are in line with current media trends- Managed and optimized channels to a target ROI by making analytics-driven decisions and optimizations to drive performance and revenue - Monitored competitor analysis - Conducted market analysis for different industries - Created and executed Google Ads strategies (setting goals, building and managing Google Ads campaigns, data analysis, testing, copywriting)- Managed and optimized channels by making analytics-driven decisions - Provided regular reporting on campaign effectiveness and several ROI metrics- Offered creative ideas and constantly searched for better solutions to increase campaign performance - Completed copywriting tasks

- Copywriter/content creator for regularly published newsletters, where I wrote promotional copy of TEDx events- Understood trends and needs of the target groups, which played a critical role in creating targeted texts- Published content and analyzed performance metrics (open rate, click rate, visits, conversion rate, unsubscribe rate, email bounce rate, etc.) through Mailchimp- Actively participated in organizing local events

- Managed the Hungarian sales team to reach monthly/quarterly sales and quality targets- Provided training about product features and updates- Participated in interviews delivered for new hires, and provided ongoing support, and training for new employees

- Worked with 100+ Hungarian Small and Medium-sized Businesses in each quarter of a year, and tailored digital marketing strategy to increase the ROI- Understood business needs and goals for both B2B and B2C companies- Monitored and optimized Google Ads campaigns on Search, Display, Video, Shopping and App channels- Analyzed data with Google Ads- and Analytics to find actionable insight in building marketing strategy- Worked with fundamental technical setups - Developed accounts and increased strategic relationships- Provided education on product features, updates

- Increased customer satisfaction by providing attentive customer service- Hired and trained new employees- Organized the workflow, scheduled the daily tasks- Managed inventory and communication with suppliers- Collected payments

- Maintained the online platforms- Helped in organizing youth events- Fulfilled administration tasks