Melinda Baker Email & Phone Number

Portland, OR, US

Portland, Oregon Area

Lead a team that manages the marketing strategy and implementation for the organization’s web presence, including cancer.org, sub-brands and properties. Ensure that the organization’s web presence effectively meets the needs of our web consumers and the organization’s business goals. Contribute to road maps, create product and feature briefs, establish and.

Greater Atlanta Area

Managed the Digital Experience team, which included visual design, content strategy, and user experience - both full-time and contract team members. Supported the organization with demand management processes, goal setting, resource allocation, and personnel management. Managed the cancer.org experience, including templates, issue resolution, campaigns.

Greater Atlanta Area

Created digital experiences that support the mission of cancer.org. Provided user experience leadership for online donations improvements, cancer.org site refresh, breast cancer campaign, research content redesign, and ongoing mission delivery projects. Served as an Accessibility advocate, participating in usability efforts, and collaborated with various.

Greater Atlanta Area

Reported to the Product organization, added strategic value by incorporating standards, user experience best practices, and accessibility for persons with disabilities. Evangelized the value of user experience, usability, and customer feedback to increase customer satisfaction and improve core products. Collaborated with customers in the U.S., Europe, and.

Greater Atlanta Area

Provided usability evaluation and expertise for a site redesign in an agile environment, as well as created wireframes, flows, and scenarios for future phase development. Provided input for feature prioritization based on user needs and business objectives.

Greater Atlanta Area

Led several UX teams, including a UX team focused on internal tools for sales and support, the corporate intranet, and the first multidisciplinary UX team. Managed teams of interaction designers, visual designers, copy writers, and usability specialists, who were focused on the consumer-facing site and a suite of tools for dealerships. Led the first.

Greater Atlanta Area

Led a multidisciplinary team that redesigned CheckFree’s online bill payment application, and changed the way 80% of banks in the US present bill payment. Focused on strategic planning for user-centered design projects, project scoping and scheduling, load balancing, vendor evaluation, usability test planning, mentoring team members, and producing.

Wrote use cases, requirements, and feature descriptions for scoping and planning sessions. Facilitated all user research activities, including interviews, usability tests, and reports. Collaborated with developers in agile environment to ensure features met business and user needs as well as interface standards. Managed feature backlog, prioritization, and.

Greater Atlanta Area

Led multidisciplinary creative teams and clients in user requirements gathering, brainstorming, persona development, competitive analysis, heuristic evaluations, and design reviews. Created proposal responses, presented design concepts and deliverables to clients, and standards and guidelines for design deliverables.

Greater Atlanta Area

Designed and developed HTML-based help systems, mentored writers, managed and led projects, and collaborated to balance workloads across team members. Recommended usability improvements to user interfaces for a variety of productivity applications, including an executive dashboard, a tool for ordering office supplies online, and a B2B auction portal.

Greater Atlanta Area

Designed and developed online help systems, mentored writers, and managed projects with multiple writers. Led usability testing efforts that identified ways to improve documentation and user interface.

Greater Atlanta Area

Shaped software systems and documented the interface to be more usable. Collaborated with developers, quality assurance, and business owners to ensure products met customer needs.

B.A., Communications, Information Design And Usability Focus

M.S., Technical And Professional Communications, Usability And Design Concentration, 4.0