Melinda Cardona, Mba Email & Phone Number

California, United States

San Francisco Bay Area

San Francisco Bay Area

Build and scale the Membership and Business Development teams to a national reach. Lead, coach and mentor the Membership and Business Development teams within the Chevron Federal and Spectrum Credit Union brands. Manage business development staff, creating career pathing and development opportunities. Lead efforts for building awareness of Chevron Federal and Spectrum CU's dual brands nationally through exclusive partnerships (SEG's). Develop nationally known brand, lead and inspire change in BAU processes to enhance and grow membership.

Dublin, California, United States

Lead, coach and mentor Membership Development Specialists to acquire new Patelco@Work employer groups to benefit corporate strategic growth initiatives. Manage enterprise-level relationships and create unique strategic growth plans for each relationship. Drive business via channel marketing, product marketing and sprint campaigns. Support retail development growth via partnerships and virtual banking environment opportunities. Coach, mentor and train retail leaders on virtual banking environments, membership and community development strategies, and outside sales tactics.

San Francisco Bay Area

Acquire top clients, and develop a strategic Business Development Program for the Credit Union. Top clients: San Francisco State University, Cal State East Bay, Sonoma State University, San Jose State University, CalTrans, and San Mateo County Transit Authority.

Greater Chicago Area

Manager of top clients: Google, Kaiser Permanente, Tesla, Pinterest, and Ancestry.com. Building relationships with Enterprise Clients and their C-Suite while achieving targets within company long-term strategic goals. Defining unique paths to achieve digital relationship management whenever possible, including: OMNI digital marketing, delivering consistent Financial Wellness Webinars (live and on-demand), and communication to client employees working within existing client platforms for consistency and relevance. Delivering reports encompassing results from all aspects of the clients current Financial Health - truly offering clients a win-win partnership. Spearheading new tactics in B2B and B2C communication styles and mediums such as SMS/MMS text messaging, uniquely cadenced emails direct to consumers syncing with client communications, and impact reports showcasing Alliant's ability to speak directly to consumers with valuable financial wellness tips.

Pacific Northwest

As a Strategic Partnerships Manager for the Pacific NorthWest I serve as a key business liaison for the Business Development team and its external and internal business partners. Working in partnership with Business Development National Account Executives (outside sales), I collaboratively direct strategic development as a decision-maker on all accounts. I develop business plans with National Account Executives to ensure the timely and successful execution of the defined strategic initiatives for the Credit Union’s Select Employee Groups (SEG) within their territories. My work involves overall relationship and penetration growth of SEG partnerships - directly impacting the growth and development of the Credit Union. Additionally, I utilize strategic planning and sales skills to ensure all short-term and long-term growth objectives are met within specific timelines.

Houston, Texas

Implementing Insperity's mission + values of inspiring business performance and enhancing the business community; offering impactful guidance on strategic business decisions for small and medium sized businesses within the Peninsula of the SF Bay Area. Through Insperity, I can provide businesses with HR solutions, Payroll, Expense Management, Compliance, Recruitment, Retirement, Organizational Planning, and Insurance Services.Creating the perks of a Fortune 500 business with the all the drive of a Start-Up.

Managing top corporate relationships: California Teachers Association, Classified School Employees Association, Oracle, Electronic Arts (EA), El Camino Hospital, and Sequoia Benefits. Creating consistency for marketing, customer relations, and specialized services unique to each organizations needs. Sales and growth: adding new corporate contracts, strategic penetration and expansion within existing contracts, and prospecting. Created unique marketing-communication plans for each Enterprise Account complete with implementation and result tracking. Assisted in Credit Union mergers/acquisitions: Commonwealth CU (two sites), El Camino Hospital CU (two sites), and KeyPointe CU (one location).

Redwood City, Ca

As a BD Coordinator I arranged for all community development, sales-driven events involving branches and HQ staff, and private events such as Financial Investment Seminars held at the Hotel Sofitel. I coordinated yearly with VP's with a budget of $150k to maximize profits via community events. I coordinated over 150 events per year, including staffing, managing, and training new staff, and payroll/expense reimbursements. Additionally, I worked as a support staff member to the Account Executives handling Enterprise Level Accounts.

Redwood City, Ca

Working in a call center atmosphere I worked with members of Provident on various subjects. Highlights include website/online asisstance, re-directing members who wish to cancel their membership through member retention, and working with members during the biggest website conversion in Provident history to retain high levels of customer satisfaction. Proven cross-sale and member retention ratios lead to promotions into Marketing.

Millbrae, Ca

Night Auditing, System Management, Manager of 5-10 employees throughout night shift, Audits of daily transactions of all cash handlers.

Half Moon Bay, California

Attending to high profile guests needs, sales & coordination, personal shopping, guest retention, managing multiple systems, flexibility in hours & travel.

Executive Mba, Business Administration And Management, General, 3.9

Real Estate Licensing, Real Estate

Real Estate Principals Real Estate Practices Real Estate Financing

High School Diploma

Bachelor Of Science - Bs, Marketing And Communications