Melinda Coyne

Melinda Coyne Email and Phone Number

Communications change specialist: I disrupt people’s thinking by asking thoughtful questions to spark an idea, transform things and deliver better results. @ Bupa
london, greater london, united kingdom
Melinda Coyne's Location
Melbourne, Victoria, Australia, Australia
Melinda Coyne's Contact Details

Melinda Coyne personal email

Melinda Coyne phone numbers

About Melinda Coyne

Mobilised and lead Telstra Ambassadors globally for Ways of Working: Agile, Lean, Human Centred Design and DevOps. I help people unlock their stories and make authentic connections with big ideas. Growth mindset and forever curious.A skilled and highly experienced Communications Strategist, I have worked within many industries and organisations, developing and managing long-term communications and marketing programs as well as providing communications consultancy for mission critical projects for the past twenty years. In each case, my roles have focussed on developing clear channels of communication through periods of transition and transformation. My experience has been in complex environments in transformation programs or intense periods of change. I am passionate about communications and quickly establish rapport with my stakeholders. I develop recommendations to improve existing communications and build a communication plan where required, working with internal departments to ensure alignment with corporate guidelines. I use a design thinking approach that places the customer experience at the centre of everything I do. My expertise extends to website development and digital. Specialties: Communications strategies, marketing communications, website development and digital, copywriting for all forms of media and marketing collateral, strong stakeholder engagement skills.

Melinda Coyne's Current Company Details
Bupa

Bupa

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Communications change specialist: I disrupt people’s thinking by asking thoughtful questions to spark an idea, transform things and deliver better results.
london, greater london, united kingdom
Website:
bupa.com
Employees:
21043
Melinda Coyne Work Experience Details
  • Bupa
    Internal Communications Manager, Corporate Affairs, Asia Pacific
    Bupa Mar 2024 - Present
    Melbourne, Victoria, Australia
  • Iabc Apac Region
    Director Apac Conference And Leadership Institute (Voluntary Role)
    Iabc Apac Region Nov 2020 - Present
    Director of Asia Pacific Regional Conference and Leadership for IABC APAC. My primary role is to develop strategic communicators across the Asia Pacific region and advocate for the communication industry. The International Association of Business Communicators (IABC) is a global professional association of diverse and multi-disciplinary communication professionals, with about 8000 members worldwide. Our purpose is to advance the profession, create connection and develop strategic communicators. In the Asia Pacific region, we support 13 local chapters in 8 countries and our members at large, providing leadership, delivering professional development, creating connections and sharing best practices.
  • Bunch Group
    Strategic Communication Director
    Bunch Group Apr 2022 - Dec 2023
    Melbourne, Victoria, Australia
  • Cpa Australia
    Integrated Marketing Communications Lead
    Cpa Australia Mar 2021 - Apr 2022
    Melbourne, Victoria, Australia
  • Victrack
    Change Communications Specialist
    Victrack Feb 2020 - Jan 2021
    Melbourne, Australia
    VicTrack owns Victoria’s transport land, assets and infrastructure and works to protect and grow the value of the portfolio, to support a thriving transport system, and make travel and living better for Victorians. With much of the asset portfolio dedicated to transport – our lands, infrastructure, trams and trains, and telecommunication networks – VicTrack’s focus is strategic asset management and supporting the delivery of better transport solutions. With a strong commercial focus, VicTrack invests back into transport and communities, and supports other non-commercial activities like community projects and environmental and heritage preservation. Core functions Victoria’s Transport Integration Act 2010 sets out the objectives for each transport sector agency, and as the asset owners, VicTrack’s role is to manage the assets consistent with transport system objectives. VicTrack’s core functions include: • Telecommunication services and network infrastructure that supports public transport • Managers of land set aside for transport purposes, including the development and sale of land no longer required for transport • Project management and civil engineering services for rail infrastructure upgrades • Transport facilities and asset management, including the open access Dynon Rail Freight Terminal and heritage, buildings and environmental preservation.
  • National Australia Bank
    Communications Manager, End To End Lending Transformation
    National Australia Bank Sep 2019 - Oct 2019
    Melbourne, Australia
    One of the largest transformation programs at NAB, delivering to 3,000 business bankers and other parts of the Business and Private Banking (B&PB) teams. End to End Lending Transformation is about reducing the complexity in the lending process, by building world class E2E Business Lending Capability for NAB customers and NAB valued B&PB teams (i.e. front line business bankers, Assessment and Credit teams).
  • National Australia Bank
    Communications Manager, Consumer Banking Transformation Program
    National Australia Bank May 2019 - Aug 2019
    Melbourne, Australia
    Communications Manager for the NAB VoiceID Program. NAB VoiceID is a fast, simple and secure way NAB Consumer Bankers will be able to authenticate a customer when they call without having to ask security questions or send SMS codes. This means our bankers can spend less time on authentication and more time helping customers. This program will roll out to 1,200 bankers. I sat on the Executive Steering Committee to provide updates on the communications strategy. I also developed and managed the integrated communications plan that included external and internal communications divisions and platforms, and marketing. I also wrote the copy for the NAB customer website, and internal channels.
  • Telstra
    Ways Of Working Engagement Manager
    Telstra Jun 2018 - Apr 2019
    Melbourne, Australia
    Mobilised and lead Telstra Ambassadors globally for Ways of Working: Agile, Lean, Human Centred Design and DevOps. Developing and delivering communications and engagement programs for the Ways of Working team. The Ways of Working team overall is responsible for leading the development and adoption of Telstra's new ways of working: mindset shifts, the development and implementation of new tools, practices, capability and technology across the entire organisation.
  • Telstra
    It Capability Specialist | Business Enablement | Digital Markets
    Telstra May 2017 - Jun 2018
    Melbourne, Australia
    My role, as a member of the Business Enablement team, is to uplift the capability of our IT teams to shift our business and partner relationships to become more strategic and dynamic. By uplifting capabilities we also provide a pathway for professional and career development for our talent so that they can be world class.Background to the team:Our Business Enablement Team provides the Digital Markets and NBN IT Business Engagement teams with leadership and guidance on portfolio management, finances, and operations. We also enable a high performance team culture by uplifting capability with coaching, tailored training programs, and knowledge transfer activities.We lead and guide our teams on capital and operational program planning, compliance reporting, WIP capitalisation and project closures; and coaching on Telstra’s finance systems.We provide the tools to build high performance teams, so our team members have a common commitment and purpose, performance goals, mutual accountability, and complementary skills which enable them to collaborate, innovate, and produce consistently superior results.
  • Telstra
    Communications Lead, Ocm, Sip Trunking Over Asp
    Telstra Oct 2016 - Apr 2017
    Melbourne, Australia
    Contract role - Communications Lead in an Organisational Change Management Team on the SIP Trunking Program for Telstra as a Consultant.The SToA Program was recognised as pioneering the delivery of a highly complex product involving transformation across multiple operational areas. This involved a large number of stakeholders from IT; Operations; Networks; Product and multiple delivery channel teams into small businesses and large organisations alike. Through digitisation and the implementation of straight-through processing, it enabled customers to have greater control to manage the transition from a legacy product to the new world of NBN. With approx.100 team members both onshore and offshore and a budget of approx. $50m, the SToA Program successfully enabled the organisation to deliver the key strategic benefits of market retention and market growth
  • Jemena
    Communications Manager (Contract), Business Transformation Program
    Jemena Jul 2016 - Oct 2016
    Melbourne, Australia
    Contract role - Communications Manager, Business Transformation Program (BTP) at Jemena. This was an enterprise program, working closely with a change team, leading the enterprise communications. I was brought on in the lead up to the business readiness phase. The BTP program lay the foundation capabilities to be embedded through Jemena:1. Strengthening the link between business strategy and performance2. Embedding Jemena’s customer processes 3. Refinements to key executive governance forums.
  • Sms Management & Technology
    Consultant
    Sms Management & Technology Sep 2013 - Jun 2016
    While at SMS Management and Technology, I had a number of various client engagements, across many diverse industries including National Australia Bank, Carlton United Breweries, nbnCo and Justice Health.
  • Iabc Victoria
    Professional Member
    Iabc Victoria 2013 - 2016
  • Contracting
    Marketing Communications And Online Advisor
    Contracting Jan 2013 - Aug 2013
    Melbourne, Australia
    Developing marketing and communications strategies, including digital: social and web. Development of e-commerce platforms. Scoping technical and functional requirements of websites for small business. Briefing and managing suppliers. Project management. Copywriting across all channels. Measuring and reporting on metrics.
  • Australia Post
    Digital Marketing Campaign Specialist
    Australia Post Jan 2012 - Jul 2012
    Melbourne, Australia
    Deliver digital marketing campaignsImplement digital marketing strategyDrive customer centric communications
  • Australia Post
    Senior Communications Consultant
    Australia Post Dec 1999 - Jan 2012
    Mebourne Cbd
    Key Responsibilities•Provide marketing and communications services to senior stakeholders in Corporate Services which comprises eight different areas.•Repositioning and rebranding the Postnet site (Corporate Services) to align with the Future Ready business model. This includes developing the approach, scoping and driving the project team forward to deliver this program.•Recommend, drive and implement a new Post IT Finance and Commercial intranet site.•Edit formal documentation for Post IT Project Management Office to assist project managers and business analysts.•Recommend best practice approaches to ensure a more efficient and effective engagement model and key deliverables for the Communications team and our stakeholders.•Write/edit communications material for staff newsletters, senior management reports, internal publications, the web, as required.•Liaise and manage external consultants/suppliers as required.
  • Australia Post
    Marketing, International
    Australia Post Apr 2009 - Jan 2010
    Key Responsibilities•Develop marketing and communication strategies for international services•Develop and implement advertising campaigns and marketing collateral to support international services with a focus on the online delivery channel: Click and Send www.clickandsend.com.au•Establish benchmarks for success and measure and report on campaign success •Liaise and manage external consultants and suppliers i.e. advertising agency, printers, mail- house, and public relations agency•Consult with internal stakeholders on brand and online guidelines and processes.
  • Hogallery
    Director, Hogallery
    Hogallery Feb 2007 - Oct 2009
    St Kilda
    HOGALLERY, St Kilda VIC (this was a not-for-profit non paid position)Unique and intimate art gallery that acts as a community hub for local and emerging artists and creates a creative focus for the wider community. 10 solo exhibitions per year, plus several charity exhibitions for local projects.Key Responsibilities•Develop business opportunities for the gallery•Network and locate artists for exhibitions•Develop and implement marketing and public relations strategies to raise the gallery profile and that of artists and their exhibitions.•Establish community opportunities for charities such as Sacred Heart Mission, St Kilda•Liaise and manage relationships with all stakeholders and suppliers including artists and Port Phillip Council (e.g discussing community issues such as green polices).•Perform all administration tasks, including managing the gallery database.

Melinda Coyne Skills

Marketing Communications Writing Copywriting Website Development Internal Communications Marketing Strategy Online Marketing Stakeholder Engagement Communications Strategy Digital Marketing Strategic Communications Corporate Communications Social Media Marketing Campaign Management Advertising Social Media Stakeholder Management Communications Planning Digital Strategy Blogging Management Brand Management Integrated Marketing Marketing Crm Direct Marketing Editing Media Planning Crisis Communications Entrepreneurship E Commerce Change Management Consulting Public Relations Newsletters Reputation Management Project Management Online Advertising Media Relations Strategic Planning Strategy Press Releases

Melinda Coyne Education Details

Frequently Asked Questions about Melinda Coyne

What company does Melinda Coyne work for?

Melinda Coyne works for Bupa

What is Melinda Coyne's role at the current company?

Melinda Coyne's current role is Communications change specialist: I disrupt people’s thinking by asking thoughtful questions to spark an idea, transform things and deliver better results..

What is Melinda Coyne's email address?

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What is Melinda Coyne's direct phone number?

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What schools did Melinda Coyne attend?

Melinda Coyne attended Monash University, La Trobe University, Star Of The Sea College, Brighton High School.

What skills is Melinda Coyne known for?

Melinda Coyne has skills like Marketing Communications, Writing, Copywriting, Website Development, Internal Communications, Marketing Strategy, Online Marketing, Stakeholder Engagement, Communications Strategy, Digital Marketing, Strategic Communications, Corporate Communications.

Who are Melinda Coyne's colleagues?

Melinda Coyne's colleagues are Giuliana Dumble, Hemanth Kumar Parasaram, Victoria Gill, Lilian Allsopp, Temitope Olowojebutu, Nadia Williams, Martin Fletcher, B.eng Mbb Gaicd.

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