Melinda Gipson

Melinda Gipson Email and Phone Number

Clozure.io: Taking the Misery out of Death @ Clozure
Melinda Gipson's Location
Leesburg, Virginia, United States, United States
Melinda Gipson's Contact Details
About Melinda Gipson

People don't buy WHAT you sell. They buy WHY you sell it! Leesburg Lifestyle Editor Melinda Gipson has been a "brand whisperer" and social / digital media maven for more than 20 years. She's taught digital media and marketing to MBA's and been a driving force in retail and tech start-ups. A multiple award winner in advertising innovation, she is an influencer's content producer and marketing strategist. And, she's available to help you craft YOUR brand identity in print and online as part of a unified, cross-platform marketing strategy. Pierce the heart -- then the wallet!Over the course of her career, she has:* Helped small businesses compete with programs from the Small Business Growth Alliance (SBGA.com).•Led a targeted mobile ad start-up into the political and advocacy arena contributing to two Pollie awards and a Reed award;•Crafted advanced programmatic training for ad agency and publishing execs;•Revamped digital marketing and communications strategy for non-profits creating and growing multiple social brands, fundraising, launching in-bound optimized websites and community sites, and video-based iPad and iPhone apps;*Led strategic planning for a national ministry;•Monetized a nationwide tech startup showcase tour with sponsorships;•Sold $2MM+ in annual revenue and built groundbreaking new ad formats for Digiday.com, inventing creative ways for innovators to interact with senior agency, brand and publishing targets;•Created and conducted Digiday's State of the Industry Research projects for 40+ leading media companies;•Developed a national, local shopping search business, including all the marketing and sales collateral critical to success, for the nation’s largest owner of community newspapers;•Helped launch more than 250 community newspaper websites in 12 weeks, and led a team that trained local ad sales teams on winning techniques for digital advertising;•Helped found the New Media Federation of the News Media Alliance and grew membership to nearly 1000 by sharing revenue-generating digital publishing models;•Built the first ever mobile news portal in 2000 in collaboration with leading wireless newspapers.

Melinda Gipson's Current Company Details
Clozure

Clozure

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Clozure.io: Taking the Misery out of Death
Melinda Gipson Work Experience Details
  • Clozure
    Cmo
    Clozure Jun 2024 - Present
    Austin, Texas, Us
    Clozure.io is an end-of-life concierge and marketplace services company designed to take the misery out of death for pre-need planners, or at-need family members. Our Clozure Vault stores your life story, your medical directives, memorial instructions, directed notifications, and all the important documents your contact will need to provide you with a great send-off and peace of mind that your legacy is secured. We're seeking best of breed, end-of-life service provider partners; financial and marketing partners as well as referrals to anyone who would like expert help when it's time to say good-bye.
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  • @Dm2Pro
    Seeking New Opportunities In Digital Media & Marketing
    @Dm2Pro Sep 2017 - Present
  • Dm2Pro
    Cmo / Owner
    Dm2Pro Aug 2015 - Present
    Independent digital media, marketing & business development pro with a strong affinity for entrepreneurship, and a passion to help innovators succeed. Freelance mobile media buyer/planner for political & advocacy campaigns. Open to opportunities to leverage the power of digital / mobile media to improve lives and build successful businesses.
  • Leesburg Lifestyle Magazine
    Editorial Coordinator
    Leesburg Lifestyle Magazine Mar 2019 - Jun 2024
  • Leesburg Lifestyle Magazine
    Editor In Chief
    Leesburg Lifestyle Magazine Mar 2019 - Jun 2024
  • Loudoun Cares
    Board Member
    Loudoun Cares Feb 2019 - Jun 2024
    Loudoun Cares seeks to bring people in need together with people who serve. It operates a "get help" line (703-669-4636) and a Volunteer Center (http://www.loudouncares.org/volunteer) where people can find a way to invest their time and talents in making the world a better place. It also hosts a LinkedIn group, Loudoun County Nonprofits, where givers can network with each other.
  • Small Business Growth Alliance
    Independent Business Consultant
    Small Business Growth Alliance Jan 2018 - Mar 2019
    I help small to medium-sized businesses compete by giving them access to discounted, best-of-breed business services for which they otherwise wouldn’t qualify without our Co-op.
  • Sabio Mobile
    Account Executive
    Sabio Mobile Feb 2016 - Sep 2017
    Los Angeles, California, Us
    Introduced Sabio mobile to Political and Advocacy Advertisers. Opened the Washington, DC offices of SABIO mobile and closed the company’s first political vertical sale in the first month.Key Accomplishments:• Building awareness of SABIO mobile’s unique App Sciences technology, and its ability to deliver reach and context for political and advocacy campaigns.• Conducting outreach through co-hosted events and email outreach, building influential relationships and joining key organizations of political consultants and agencies.• Sold and supervised the company’s first political campaigns, developing case studies and renewals. Booked podcasts, led training seminars, conducted direct agency outreach.• Won a Reed Award and two Pollie Awards in best technology for get out the vote, best mobile advertising creative and best mobile ad targeting for the 2016 election season.
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  • Aaf Dc - American Advertising Federation Dc Chapter
    Editor, The Voice
    Aaf Dc - American Advertising Federation Dc Chapter Dec 2016 - Jul 2017
    Alexandria, Va, Us
    The Voice (http://voice.aafdc.org/about/) is the blog of the vibrant, creative, PASSIONATE community of advertisers, agencies, brands and publishers that make up the DC ad marketplace. It is truly the voice of AAF DC members, an all-volunteer organization, so you're welcome to join here (http://aafdc.org/membership), then to submit content for consideration about what you think is moving and shaking (http://voice.aafdc.org/submit-content/).
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  • Prohaska Consulting
    Business Development Consultant
    Prohaska Consulting Aug 2015 - Jan 2017
    New York, New York, Us
    Offering programmatic help for everyone in advertising, marketing and media.
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  • Iab
    Idiversity Evangelist
    Iab Jan 2016 - Aug 2016
    New York, New York, Us
    Worked with the IAB to advance opportunities for ethnic minorities, economically disadvantaged communities, women, LGBT, veterans and older workers (which in digital media would probably include ME!). Here's a quick look at what we're doing and why: http://bit.ly/iDiversity. IAB is building a curriculum with the imprimatur of IAB certification for folks in ad-ops and ad-tech and needs stakeholders who'd like to steer and help fund its efforts. Reach out if you'd like to make media look more like the audiences we're trying to reach!
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  • 1World Online
    Sr. Dir. Business Development & Marketing
    1World Online 2015 - Jan 2016
    Redwood City, California, Us
    Prospected premium publishers for this unique, dynamic native content and advertising platform. 1World Online offers publishers and advertisers the opportunity to engage consumers with the media they love -- AND simultaneously monetize this increased engagement. Featuring customized feeds of polls, quizzes, surveys and debates, 1WorldOnline.com combines audience engagement (4X time on site) with contextual advertising that monetizes host publishers' content from day one. Brands and publishers themselves can create branded editorial or advertising polls to increase revenue and audience interaction -- all while learning more about their audience and the content and ads they enjoy! Increased Traffic and Sharing, Monetization Opportunities, AND Data Analytics -- the total package. See: http://blog.1worldonline.com/.
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  • Campaignlive.Com / Haymarket Media
    Vp Sales And Marketing
    Campaignlive.Com / Haymarket Media May 2015 - Aug 2015
    Campaign’s U.S. brand joins editions in the UK, Turkey, Middle East, India and Asia Pacific to reach and unite the most innovative marketing and communications pros on the planet. CampaignLive.com – the “U.S. edition” – takes the form of a unique, creative community, drawing on the input of hundreds of creative legends and thought leaders for their best ideas online and in print.Campaign’s team looks to put creativity back into the conversation about the future of media and marketing. While at Campaign US, I:* Positioned CampaignLive.com as the only global player in an over-crowded global b2b advertising / marketing media marketplace. * Designed and carried out a broad-based direct marketing campaign to foster brand awareness among digital marketers unfamiliar with this brand. * Built relationships among leading international agency and brand thought leaders.* Honed my skills as a digital ad sales / marketing exec., completing IAB Digital Ad Sales training.
  • Tech Cocktail
    Vp Sales And Marketing
    Tech Cocktail Aug 2014 - Apr 2015
    Las Vegas, Us
    Founded by Frank Gruber in 2006 (check out his new book with Wiley & Sons http://bit.ly/MixologyOnAmazon!), Tech Cocktail is a news and events organization for startups, entrepreneurs, and technology enthusiasts -- the entire echo-system of entrepreneurship, business generation and innovation fueling economic growth. It hosts more than 30 events nationwide where entrepreneurship is celebrated and leading ideas compete to win popular acclaim and a spot at the annual show -- aptly named "Celebrate" the first week of October in Las Vegas. Celebrate showcases the hottest early-stage startups from coast to coast. Star technologists, investors and thought leaders in the tech space will flock to Downtown Vegas to connect, be inspired and see talented entrepreneurs pitch for the top spot and a cash prize. While at Tech Cocktail, I helped launch a new edition of Tech.Co, with more robust and immersive advertising, established rates and sales processes and helped build the brand's branded content offerings for sponsors.
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  • Care Net
    Vp Marketing & Communications
    Care Net Nov 2013 - Jul 2014
    Led the ministry’s communications, marketing and media outreach operations, responsible for the development of Care Net’s communication and marketing strategy. Also served as project lead on developing a new strategic plan, creation and launch of new corporate and community websites; and designing an app for use in a counseling setting. In addition: • Advanced Care Net’s position with relevant constituents, drove broader awareness and donor support for the organization, and led overall organizational branding and messaging. • Directed Care Net’s web properties and ensured that its E-commerce website (in development) would provide high quality and accurate content and information for customers.• Headed implementation and usage of Hubspot inbound marketing platform to manage and track Care Net’s eNewsletters, blogs, landing pages, contact lists, and leads.• Collaborated with internal staff, web vendors and web contractors on strategies to grow Care Net’s online presence and increase website traffic, including SEO tactics, blogger outreach, and social media efforts.• Served as a point person for Care Net’s media outreach efforts. Worked to pro-actively to position Care Net for optimum media coverage. Managed prescreening of interview requests and conducted interviews when the President and CEO is not available or when appropriate.• Developed and managed Care Net’s social media outreach strategy. Responsible for shaping and implementing an integrated social media communications strategy for Care Net; including strategies for Facebook, Twitter, blogging, email, e-newsletters, and other communications activities. • Managed the Graphic Design staff to develop print and web graphics; coordinated production of advertising and marketing brochures, sales kits and other promotional materials.• Directed the development of marketing pieces such as targeted mailings, targeted emails and web initiatives, conference promotions and flyers, etc.
  • Digiday
    Vp Integrated Sales & Marketing
    Digiday Jul 2009 - Nov 2013
    Digiday (http://www.digidaydaily.com; http://www.digiday.com) is a new kind of digital media company that hosts compelling innovation conferences for leading media and marketers (see http://www.digiday.com/events) and serves as the voice of the emerging media industry through its cross-platform publications and video.
  • Grouptivity
    Vp Business Development
    Grouptivity Jan 2009 - Jan 2010
    Us
    Grouptivity turns email sharing into social media for affiliated publishers. It's unique Share+ application generates user filtered content that can be ranked using its patented ShareRank(tm) algorithm. ShareRanking(tm) offers users the opportunity to interact with others about content that has been demonstrated -- by virtue of being repeatedly shared -- to be worthy of attention. Publishers working with Grouptivity include Glam, Hearst, ACN, CNHI, Times-Shamrock, Detroit Newspaper Partnership (Gannett and Media News Group Interactive), and others.
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  • Zoomradar.Com
    Freelance Marketer
    Zoomradar.Com Jun 2009 - Dec 2009
    Working with Jeff Berardelli, former weatherman at WCBS in NYC and now CBS4 in Miami, to promote ZoomRadar.com's interactive, online LOCAL Doppler radar maps for local websites.
  • Metacarta
    Business Developer/Market Researcher
    Metacarta Sep 2008 - Jan 2009
    I helped this innovative, Boston-based geo-tagging company work on its commercial media strategy, and introduced its NewsMap product to leading online publishers.
  • Newzmaven
    Consultant
    Newzmaven May 2008 - 2009
    Business development and marketing guru to entrepreneurial Internet companies who have a value proposition for more well-established digital publishers. Welcome the opportunity to discuss your goals, and see how we might work together to light a fire under your growth and global adoption.
  • Gatehouse Media, Inc.
    Internet Strategy & Biz Dev. Dir.
    Gatehouse Media, Inc. Oct 2006 - May 2008
    Pittsford, New York, Us
    GateHouse Media, owner of more than 100 community newspapers, aspires to build its multimedia business while retaining a strong commitment to community values. As Internet Strategy and Business Development Director, Melinda Gipson evaluates and deploys innovative technology for GateHouse's local publishers, and recommends investments and strategic partnerships for the group as appropriate. She welcome's suggestions on technology that is targeted towards improving the community life of local Internet users and publishers.
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  • Naa
    Electronic Media Director
    Naa Feb 1995 - Oct 2006
    As Electronic Media Dir., Melinda worked with the best and brightest online newspaper publishers in the world -- connections she still holds dear. While at the NAA, she developed the NAA's first Web site, NAA.org, then a host of supporting sites: NewsVoyager.com, AdConnections.org, The Digital Edge (www.digitaledge.org), and the industry's first wireless index, the Local News Gateway (LNGate.com). She helped the industry develop business strategies to make their Internet operations more profitable, and created pathways for innovative technology companies to forge partnerships with leading publishers. She remains a regular contributor to Presstime Magazine and the Newspaper industry's New Media Federation.
  • Pasha Publications
    Editor, Space Business News; Vp New Starts: Multimedia Daily, The Corps Report
    Pasha Publications 1985 - 1994
    B2B publications publisher

Melinda Gipson Skills

Digital Media Online Advertising Advertising Social Media Strategic Partnerships Digital Strategy Digital Marketing New Media Online Marketing Strategy Email Marketing Sem Publishing Advertising Sales Marketing Strategy Public Relations Marketing Social Media Marketing Creative Direction Blogging Lead Generation Public Speaking Content Strategy Mobile Marketing Entrepreneurship Mobile Devices Integrated Marketing Business Development Management Social Networking Journalism Copywriting Trade Publications Interactive Advertising Ad Networks Digital Video Mobile Advertising Web Analytics B2b Web Marketing Strategic Planning Interactive Marketing Media Planning Video Event Planning Leadership Team Motivation Market Research Marketing Communications Editing

Melinda Gipson Education Details

  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Ai For Business
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Ai For Business
  • American University - Kogod School Of Business
    American University - Kogod School Of Business
    Marketing
  • Northwestern University
    Northwestern University
    Journalism
  • Wheaton College
    Wheaton College
    Literature And French Double Major
  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Ai For Business

Frequently Asked Questions about Melinda Gipson

What company does Melinda Gipson work for?

Melinda Gipson works for Clozure

What is Melinda Gipson's role at the current company?

Melinda Gipson's current role is Clozure.io: Taking the Misery out of Death.

What is Melinda Gipson's email address?

Melinda Gipson's email address is me****@****dia.com

What is Melinda Gipson's direct phone number?

Melinda Gipson's direct phone number is +170388*****

What schools did Melinda Gipson attend?

Melinda Gipson attended Mit Sloan Executive Education, Mit Sloan Executive Education, American University - Kogod School Of Business, Northwestern University, Wheaton College, Mit Sloan Executive Education.

What are some of Melinda Gipson's interests?

Melinda Gipson has interest in Social Media, Book Writing Projects, Space, Programmatic Advertising, Interactive Publishing, High Tech, Environment, Publishing, Interactive Communications, Geo Targeting.

What skills is Melinda Gipson known for?

Melinda Gipson has skills like Digital Media, Online Advertising, Advertising, Social Media, Strategic Partnerships, Digital Strategy, Digital Marketing, New Media, Online Marketing, Strategy, Email Marketing, Sem.

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