Melinda Gipson Email & Phone Number

Austin, Texas, Us

Clozure.io is an end-of-life concierge and marketplace services company designed to take the misery out of death for pre-need planners, or at-need family members. Our Clozure Vault stores your life story, your medical directives, memorial instructions, directed notifications, and all the important documents your contact will need to provide you with a great send-off and peace of mind that your legacy is secured. We're seeking best of breed, end-of-life service provider partners; financial and marketing partners as well as referrals to anyone who would like expert help when it's time to say good-bye.

Independent digital media, marketing & business development pro with a strong affinity for entrepreneurship, and a passion to help innovators succeed. Freelance mobile media buyer/planner for political & advocacy campaigns. Open to opportunities to leverage the power of digital / mobile media to improve lives and build successful businesses.

Loudoun Cares seeks to bring people in need together with people who serve. It operates a "get help" line (703-669-4636) and a Volunteer Center (http://www.loudouncares.org/volunteer) where people can find a way to invest their time and talents in making the world a better place. It also hosts a LinkedIn group, Loudoun County Nonprofits, where givers can network with each other.

I help small to medium-sized businesses compete by giving them access to discounted, best-of-breed business services for which they otherwise wouldn’t qualify without our Co-op.

Los Angeles, California, Us

Introduced Sabio mobile to Political and Advocacy Advertisers. Opened the Washington, DC offices of SABIO mobile and closed the company’s first political vertical sale in the first month.Key Accomplishments:• Building awareness of SABIO mobile’s unique App Sciences technology, and its ability to deliver reach and context for political and advocacy campaigns.• Conducting outreach through co-hosted events and email outreach, building influential relationships and joining key organizations of political consultants and agencies.• Sold and supervised the company’s first political campaigns, developing case studies and renewals. Booked podcasts, led training seminars, conducted direct agency outreach.• Won a Reed Award and two Pollie Awards in best technology for get out the vote, best mobile advertising creative and best mobile ad targeting for the 2016 election season.

Alexandria, Va, Us

The Voice (http://voice.aafdc.org/about/) is the blog of the vibrant, creative, PASSIONATE community of advertisers, agencies, brands and publishers that make up the DC ad marketplace. It is truly the voice of AAF DC members, an all-volunteer organization, so you're welcome to join here (http://aafdc.org/membership), then to submit content for consideration about what you think is moving and shaking (http://voice.aafdc.org/submit-content/).

New York, New York, Us

Offering programmatic help for everyone in advertising, marketing and media.

New York, New York, Us

Worked with the IAB to advance opportunities for ethnic minorities, economically disadvantaged communities, women, LGBT, veterans and older workers (which in digital media would probably include ME!). Here's a quick look at what we're doing and why: http://bit.ly/iDiversity. IAB is building a curriculum with the imprimatur of IAB certification for folks in ad-ops and ad-tech and needs stakeholders who'd like to steer and help fund its efforts. Reach out if you'd like to make media look more like the audiences we're trying to reach!

Redwood City, California, Us

Prospected premium publishers for this unique, dynamic native content and advertising platform. 1World Online offers publishers and advertisers the opportunity to engage consumers with the media they love -- AND simultaneously monetize this increased engagement. Featuring customized feeds of polls, quizzes, surveys and debates, 1WorldOnline.com combines audience engagement (4X time on site) with contextual advertising that monetizes host publishers' content from day one. Brands and publishers themselves can create branded editorial or advertising polls to increase revenue and audience interaction -- all while learning more about their audience and the content and ads they enjoy! Increased Traffic and Sharing, Monetization Opportunities, AND Data Analytics -- the total package. See: http://blog.1worldonline.com/.

Campaign’s U.S. brand joins editions in the UK, Turkey, Middle East, India and Asia Pacific to reach and unite the most innovative marketing and communications pros on the planet. CampaignLive.com – the “U.S. edition” – takes the form of a unique, creative community, drawing on the input of hundreds of creative legends and thought leaders for their best ideas online and in print.Campaign’s team looks to put creativity back into the conversation about the future of media and marketing. While at Campaign US, I:* Positioned CampaignLive.com as the only global player in an over-crowded global b2b advertising / marketing media marketplace. * Designed and carried out a broad-based direct marketing campaign to foster brand awareness among digital marketers unfamiliar with this brand. * Built relationships among leading international agency and brand thought leaders.* Honed my skills as a digital ad sales / marketing exec., completing IAB Digital Ad Sales training.

Las Vegas, Us

Founded by Frank Gruber in 2006 (check out his new book with Wiley & Sons http://bit.ly/MixologyOnAmazon!), Tech Cocktail is a news and events organization for startups, entrepreneurs, and technology enthusiasts -- the entire echo-system of entrepreneurship, business generation and innovation fueling economic growth. It hosts more than 30 events nationwide where entrepreneurship is celebrated and leading ideas compete to win popular acclaim and a spot at the annual show -- aptly named "Celebrate" the first week of October in Las Vegas. Celebrate showcases the hottest early-stage startups from coast to coast. Star technologists, investors and thought leaders in the tech space will flock to Downtown Vegas to connect, be inspired and see talented entrepreneurs pitch for the top spot and a cash prize. While at Tech Cocktail, I helped launch a new edition of Tech.Co, with more robust and immersive advertising, established rates and sales processes and helped build the brand's branded content offerings for sponsors.

Led the ministry’s communications, marketing and media outreach operations, responsible for the development of Care Net’s communication and marketing strategy. Also served as project lead on developing a new strategic plan, creation and launch of new corporate and community websites; and designing an app for use in a counseling setting. In addition: • Advanced Care Net’s position with relevant constituents, drove broader awareness and donor support for the organization, and led overall organizational branding and messaging. • Directed Care Net’s web properties and ensured that its E-commerce website (in development) would provide high quality and accurate content and information for customers.• Headed implementation and usage of Hubspot inbound marketing platform to manage and track Care Net’s eNewsletters, blogs, landing pages, contact lists, and leads.• Collaborated with internal staff, web vendors and web contractors on strategies to grow Care Net’s online presence and increase website traffic, including SEO tactics, blogger outreach, and social media efforts.• Served as a point person for Care Net’s media outreach efforts. Worked to pro-actively to position Care Net for optimum media coverage. Managed prescreening of interview requests and conducted interviews when the President and CEO is not available or when appropriate.• Developed and managed Care Net’s social media outreach strategy. Responsible for shaping and implementing an integrated social media communications strategy for Care Net; including strategies for Facebook, Twitter, blogging, email, e-newsletters, and other communications activities. • Managed the Graphic Design staff to develop print and web graphics; coordinated production of advertising and marketing brochures, sales kits and other promotional materials.• Directed the development of marketing pieces such as targeted mailings, targeted emails and web initiatives, conference promotions and flyers, etc.

Digiday (http://www.digidaydaily.com; http://www.digiday.com) is a new kind of digital media company that hosts compelling innovation conferences for leading media and marketers (see http://www.digiday.com/events) and serves as the voice of the emerging media industry through its cross-platform publications and video.

Us

Grouptivity turns email sharing into social media for affiliated publishers. It's unique Share+ application generates user filtered content that can be ranked using its patented ShareRank(tm) algorithm. ShareRanking(tm) offers users the opportunity to interact with others about content that has been demonstrated -- by virtue of being repeatedly shared -- to be worthy of attention. Publishers working with Grouptivity include Glam, Hearst, ACN, CNHI, Times-Shamrock, Detroit Newspaper Partnership (Gannett and Media News Group Interactive), and others.

Working with Jeff Berardelli, former weatherman at WCBS in NYC and now CBS4 in Miami, to promote ZoomRadar.com's interactive, online LOCAL Doppler radar maps for local websites.

I helped this innovative, Boston-based geo-tagging company work on its commercial media strategy, and introduced its NewsMap product to leading online publishers.

Business development and marketing guru to entrepreneurial Internet companies who have a value proposition for more well-established digital publishers. Welcome the opportunity to discuss your goals, and see how we might work together to light a fire under your growth and global adoption.

Pittsford, New York, Us

GateHouse Media, owner of more than 100 community newspapers, aspires to build its multimedia business while retaining a strong commitment to community values. As Internet Strategy and Business Development Director, Melinda Gipson evaluates and deploys innovative technology for GateHouse's local publishers, and recommends investments and strategic partnerships for the group as appropriate. She welcome's suggestions on technology that is targeted towards improving the community life of local Internet users and publishers.

As Electronic Media Dir., Melinda worked with the best and brightest online newspaper publishers in the world -- connections she still holds dear. While at the NAA, she developed the NAA's first Web site, NAA.org, then a host of supporting sites: NewsVoyager.com, AdConnections.org, The Digital Edge (www.digitaledge.org), and the industry's first wireless index, the Local News Gateway (LNGate.com). She helped the industry develop business strategies to make their Internet operations more profitable, and created pathways for innovative technology companies to forge partnerships with leading publishers. She remains a regular contributor to Presstime Magazine and the Newspaper industry's New Media Federation.

B2B publications publisher

Certificate, Ai For Business

Certificate, Ai For Business

Executive Mba, Marketing

Msj, Journalism

Ba, Literature And French Double Major

Certificate, Ai For Business