Mel Jensen Email & Phone Number

Sydney, New South Wales, Australia

Led the development of the brand in-house, including writing all visual, tone of voice and style guidelines. Delivered brand training to all employees and comms on brand updates.Developed all creative for a strategic brand campaign and worked closely with Marketing colleagues to deliver a customer journey. Digital ads performed higher than competitor benchmark.Designed the brand for Centuria’s new co-working spaces cirque by Centuria, including the concept, brand guidelines, art direction of the brand’s digital channels and socials and mood boards for the industrial designers working on the fit out.Art direct and execute design work for national strategic marketing campaigns for fund launches, including digital, video and print advertising.Develop strategic brand campaigns including ideation, competitor analysis, creative and copywriting.Build digital campaigns and ecomms. Developed a suite of Pardot (Salesforce) and cvent templates. Reporting to the Head of Marketing, alongside the Digital Marketing team, I manage the design function across Centuria and sub-brands, supported by one direct report Senior Graphic Designer and freelancers and contractors as required. A particular highlight has been drawing on my background as an actor and presenter to coach senior employees on presenting to camera, organisational storytelling and speechcraft.

Sydney, Australia

Led the inception of the firm’s brand in-house. Facilitated creative sessions with senior partners to establish the brand story, and strategic direction for the firm. Developed all visual, tone of voice and style guidelines. Project execution included advising the Managing Partner on employee comms, refresh of all templates and firm-wide training.Art directed and executed design work for national strategic marketing and communications plans.Designed strategic brand creative to align with a comprehensive digital marcomms plan that saw LinkedIn followers increase 54% YoY.Extensive pro bono work across a number of brands, including development of Squarespace websites.

Sydney, Australia

Managed ten boutique fund brands. Created design concepts to brief, layouts and finished artwork adhering to brand guidelines.Established strong relationships with print producers and suppliers as well as mentoring and developing a junior designer.Advised on creative solutions for a wide range of B2B and B2C marketing campaigns via digital and print channels.Developed wireframes and UI for various digital platforms and worked closely with developers to execute final staging and live environments.

Led studio workflow and art directed a team of six designers supporting over 1,500 lawyers across Asia-Pacific. Coached and motivated the team while playing a key role in the development of a global brand refresh. Advised on high-end visual communications to support strategic marketing and communications plans. Art directed employee communications campaigns to improve engagement through a range of channels.Established strong relationships with photographers, copywriters, external design agencies and print suppliers across Australia and Asia.Developed briefing process and reduced rework of initial concepts by 80%.Highlights:Naming the firm’s global LGBTI ‘IRIS network’ and designing the rainbow logo.Working on a large scale rebrand, playing a key role in developing guidelines and redesigning flagship print collateral, communications and website.Extensive pro bono work across a number of brands, including development of brand guidelines.

North Sydney

Advised high-performing marketing team on design thinking, creative direction and branding for a number of wealth and superannuation brands. Developed creative concepts to support marketing and internal communications strategic plans and campaigns.Led immersive and highly creative agency briefings for the development of the second iteration of the ‘Let’s Save Retirement’ campaign.Wrote and led a speechcraft and presentation workshop for talent program participants that helped them win a competitive Board pitch to prioritise a project on the future of superannuation for women.Managed traffic for a team of five while studio manager was on extended break.

Led multiple brand refresh projects for Corporate (investment bank) including project plans, stakeholder engagement and directing the work of an external design agency.Managed product marketing campaigns including copywriting and creative. Developed strong relationships with external agencies, printers and mailhouse.Provided high-end visual communications to support strategy including pitches, advertising, digital graphics, event collateral and presentations.Staff survey results showed significant improvement in engagement YoY after my team worked closely with Corporate ExCo. We upskilled them in organisational storytelling and presentation skills, alongside compelling employee campaigns.Founded Connecting Women, bringing speakers such as Dr Lois Frankel to give keynotes and raised $25k for the Ovarian Cancer Research Foundation.Founded Women in Finance Toastmasters, coaching women on presenting, personal brand and confidence building. I also competed in Toastmasters’ International comps, achieving Regional Quarterfinals level in my first year.

Designed various marketing materials and edited various publications which involved feature writing, photography and layout.

Designed marketing materials and managed internal comms channels such as the employee intranet

Designed marketing collateral and event managed boutique product launches (Mini ATM and Self-Checkout). Edited various publications including copywriting, photography and layout.

Intro To Ux Design

Associate Diploma, Journalism

Hsc