Melinda Fields Email & Phone Number

Clawson, MI, US

Detroit, Michigan, United States

Bloomfield Hills, Michigan, United States

Greater Detroit Area

Cincinnati, Ohio

• Consistently over achieves the weekly, monthly and quarterly KPI's and revenue targets. Drove retail sales increases by more than 30% over the previous year. This is done through detailed analysis of sales by door and.
• Motivates, trains and influences sales teams at 13 Sephora stores and 40 Ulta stores across 5 states. Shares knowledge by educating and coaching about the brand, product, and application.
• Builds a network of high-performing beauty stylists and selling specialists. Recruit, hire, coach, and motivate beauty stylists and selling specialists to achieve established sales goals.
• Sell side-by-side with the store teams and lead by example when demonstrating product, building a sale, respecting store standards, and applying make-up. This includes planning and executing successful events, selling.
• Facilitates and sustains strong selling environments that hold direct reports and store teams accountable for achieving productivity & sales goals.
• Successfully negotiates to gain additional visual exposure via end caps, promo tables, and open gondolas.

• Drove quarterly and annual sales improvements of 20% for 28 Sephora stores in 6 states. Created monthly and yearly store specific plans and events to increase revenue. Analyzed various sales reports to identify trends.
• Delivered in-store sales support and education that made a meaningful, lasting impact on store brand awareness, merchandising, and productivity.
• Established relationships and communicated regularly with retail partner management teams to discuss brand performance and initiatives to surpass sales objectives at each point of sale.
• Effectively planned and executed new product launches and corporate programming with in-store activity focusing on retail results.
• Recruited, hired, scheduled and managed a team of 10 market trainers to support events and business growth. Educated account personnel on brand philosophy, product and application techniques.
• Negotiated with store management to gain space and improve locations for key product categories at the beauty counter.

• Developed and grew the business through team development, training, market knowledge, recruitment and development of selling staff, and budget management. This resulted in an increase of 12% in assigned territory.
• Maintained broad exposure of the competitive landscape and market enabling us to gain insights that drove retail sell through.
• Reduced turnover while increasing productivity per person through elevation of skills and job satisfaction. This was achieved by teaching, coaching, motivating, and developing store selling personnel. Provided.
• Successfully executed corporate product launch plans, marketing initiatives and promotional activities.
• Built and maintained strong relationships between brands, Store Directors and key leadership personnel of Sephora, Ulta, Macy’s, Nordstrom’s and Dillard’s.
• Partnered with the management team to identify and address areas for development in artistry, business, and presentation.