Melinda Fields Email & Phone Number

Clawson, Mi, Us

Detroit, Michigan, United States

Bloomfield Hills, Michigan, United States

Greater Detroit Area

Cincinnati, Ohio

• Consistently over achieves the weekly, monthly and quarterly KPI's and revenue targets. Drove retail sales increases by more than 30% over the previous year. This is done through detailed analysis of sales by door and implementation of appropriate strategies to drive sales in each account. • Motivates, trains and influences sales teams at 13 Sephora stores and 40 Ulta stores across 5 states. Shares knowledge by educating and coaching about the brand, product, and application.• Builds a network of high-performing beauty stylists and selling specialists. Recruit, hire, coach, and motivate beauty stylists and selling specialists to achieve established sales goals.• Sell side-by-side with the store teams and lead by example when demonstrating product, building a sale, respecting store standards, and applying make-up. This includes planning and executing successful events, selling product, executing corporate product launch plans, and driving promotional activity.• Facilitates and sustains strong selling environments that hold direct reports and store teams accountable for achieving productivity & sales goals.• Successfully negotiates to gain additional visual exposure via end caps, promo tables, and open gondolas.

• Drove quarterly and annual sales improvements of 20% for 28 Sephora stores in 6 states. Created monthly and yearly store specific plans and events to increase revenue. Analyzed various sales reports to identify trends and uncover revenue opportunities. • Delivered in-store sales support and education that made a meaningful, lasting impact on store brand awareness, merchandising, and productivity.• Established relationships and communicated regularly with retail partner management teams to discuss brand performance and initiatives to surpass sales objectives at each point of sale.• Effectively planned and executed new product launches and corporate programming with in-store activity focusing on retail results.• Recruited, hired, scheduled and managed a team of 10 market trainers to support events and business growth. Educated account personnel on brand philosophy, product and application techniques.• Negotiated with store management to gain space and improve locations for key product categories at the beauty counter.• Monitored competitive activity and competitive retail performance within beauty department. Ensured that market share objectives were being met. • Established a monthly call cycle to insure comprehensive support for all accounts in territory.

• Developed and grew the business through team development, training, market knowledge, recruitment and development of selling staff, and budget management. This resulted in an increase of 12% in assigned territory.• Maintained broad exposure of the competitive landscape and market enabling us to gain insights that drove retail sell through.• Reduced turnover while increasing productivity per person through elevation of skills and job satisfaction. This was achieved by teaching, coaching, motivating, and developing store selling personnel. Provided educational training and executive support for Carol’s Daughter, Supergoop, Lavanila, Josie Maran, T3 Hair Tools, Pacifica and Ouidad.• Successfully executed corporate product launch plans, marketing initiatives and promotional activities. • Built and maintained strong relationships between brands, Store Directors and key leadership personnel of Sephora, Ulta, Macy’s, Nordstrom’s and Dillard’s. • Partnered with the management team to identify and address areas for development in artistry, business, and presentation.• Coordinated GWP activity including selection of promotional dates, delivery of collaterals and scheduling of freelance to maintain a high average unit sale.