Melissa Ruiz Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles, California, United States

• Oversee entire social media presence and develop main strategy across owned channels including: Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Manage email marketing efforts and maintain a consolidated subscriber database by combining cross-platform data: MailChimp, Tessitura, EventBrite, Universe, and Shopify
• Collaborate with artist management, industry affiliates and partner organizations to develop cross-promotional plans and leverage digital footprints
• Measure, analyze and report on all social media initiatives, providing recaps to internal and partner teams on a weekly, monthly and on-demand basis
• Build and execute digital advertising plans, optimizing campaigns in real-time to drive results and target key audiences

Burbank, CA

• Project managed social platforms for a roster of artists; worked as main touch-point between artist teams, designers and upper management to provide seamless communication and efficiency during projects
• Developed, executed, and analyzed campaigns for label artists, from inception to execution, using knowledge of digital marketing platforms and best practices
• Communicated and worked collaboratively across departments to ensure social content aligned with overall artist release strategy
• Established rapport with artist teams; successfully managed expectations and surfaced requests while maintaining the labels best interest

Burbank, California

• Performed a wide range of duties related to the day-to-day operations of the digital team including: post scheduling, content upload, website maintenance, and asset sourcing
• Actively monitored and researched new social products, trending topics, and cultural events to identify content opportunities
• Facilitated multiple project schedules to ensure timely distribution of digital assets and marketing materials

Scottsdale, AZ

• Consulted and advised businesses on advertising strategies across a variety of industries.
• Managed my own leads utilizing online and offline sources to develop/maintain my pipeline.
• Organized a Sales Force pipeline of 500+ businesses.
• Drove the full sales cycle to attain new business: make introductory calls, assess business goals through qualifying, work with business owners in Yelp's platform and advertising packages, and close the deal.
• Highlighted the impact that Yelp is already making on their business as well the huge online/mobile presence that Yelp possesses.
• Maintained a daily call volume of 65-80 calls and 2+ hours of talk time.

Tempe, Arizona

• Provided high standards of customer service during high-volume, fast-paced operations
• Assisted management with cross-training employees and consulted with store manager to identify training needs.
• Maintained store training records every week to ensure compliance with company requirements
• Delivered meals within established time frames ensuring that quality, freshness, and appearance standards were met

Burbank, CA

• Created statistical reports for Digital Marketing Directors by tracking growth in numbers of artist followers, likes, video views, and overall engagement on social media platforms
• Scoured YouTube and the Internet for video takedowns of unreleased songs.
• Gauged consumer reaction to new releases or tour announcements through various social media platforms.
• Spot-checked and updated artists'​ social sites and other web properties.
• Identified and worked with trending social media influencers for artists' release projects
• Utilized industry tools to schedule and promote upcoming tours and events