Melissa Ruiz

Melissa Ruiz Email and Phone Number

Director Marketing Communications @ American Welding Society
Miami, FL, US
Melissa Ruiz's Location
Miami, Florida, United States, United States
About Melissa Ruiz

With over 15 years of experience in the dynamic field of digital marketing, I've had the privilege of navigating the evolving landscape of SEO, content marketing, paid marketing, and data analytics. My journey has been marked by a relentless pursuit of excellence, innovation, and a deep understanding of how digital strategies can drive business growth and enhance brand visibility.As a digital marketing strategist, I've led teams to conceptualize and implement robust marketing campaigns that significantly increased organic traffic, improved search engine rankings, and boosted user engagement across various digital platforms. My expertise spans a wide range of industries, enabling me to adapt and tailor strategies to meet diverse market demands and challenges.My most recent role has sharpened my focus even further on SEO and content marketing, where I've combined data-driven insights with creative content strategies to achieve unprecedented results. This experience has not only honed my skills but also ignited a passion for leveraging technology to further enhance marketing effectiveness.As we stand on the brink of a new era in digital marketing, I am particularly excited about the potential of AI and machine learning. My immediate goal is to pivot into AI prompting for marketing—a field that promises to redefine how we create, curate, and distribute content. I am eager to explore how AI can be harnessed to personalize customer experiences, automate content creation, and optimize marketing strategies in real time.I am currently seeking opportunities that will allow me to dive deeper into AI prompting for marketing. I am enthusiastic about joining a team that is at the forefront of this revolution, bringing my extensive digital marketing background to pioneer innovative solutions that merge traditional marketing wisdom with cutting-edge AI technology.Let's connect and explore how we can drive the future of digital marketing together.

Melissa Ruiz's Current Company Details
American Welding Society

American Welding Society

View
Director Marketing Communications
Miami, FL, US
Website:
aws.org
Employees:
940
Melissa Ruiz Work Experience Details
  • American Welding Society
    Director Marketing Communications
    American Welding Society
    Miami, Fl, Us
  • American Welding Society
    Director, Marketing Communications
    American Welding Society Jun 2024 - Present
    Doral, Florida, United States
  • Cultiv8 Digital Marketing
    Founder
    Cultiv8 Digital Marketing Apr 2024 - Present
  • Tripgate Brands
    Marketing Director
    Tripgate Brands Jan 2022 - Jun 2024
    Miami, Florida, United States
    As the Director of Marketing at TripGate, a company specializing in online reservations for off-airport parking across major U.S. airports, I led SEO and content strategies for our websites, including CheapAirportParking.org and ParkON.com. My efforts were instrumental in optimizing user experience and recovering ParkON.com from Google penalties, resulting in a 208% increase in organic traffic and significant business growth.
  • Directivegroup Digital Marketing Agency
    Director Of Paid Digital Marketing
    Directivegroup Digital Marketing Agency Aug 2021 - Feb 2022
    As the Director of Paid Marketing at The Directive Group, a dynamic digital marketing agency specializing in paid advertising campaigns for a diverse range of B2C and B2B clients, I played a critical role in mentoring a team and strategically managing extensive digital campaigns. My leadership not only achieved outstanding ROI growth but also marked significant improvements in lead generation, reinforcing our agency's reputation for delivering high-value digital marketing solutions.
  • Directivegroup Digital Marketing Agency
    Paid Digital Strategist
    Directivegroup Digital Marketing Agency Apr 2021 - Aug 2021
    Miami, Florida, United States
  • Open English
    Brand Manager
    Open English Apr 2018 - Nov 2020
    Miami/Fort Lauderdale Area
    As a Brand Manager for Open English, I'm responsible for the creation and execution of campaign and promotional marketing through offline and digital channels. Target Market is Latin America. Marketing performance is focused on leads, sales, conversion rate, and CMPS. Daily monitoring of performance data is used to help forecast messaging, materials, and timing of promotions. In addition to analyzing performance data, I project manage the development of all marketing materials across TV and digital channels.
  • Cheapairportparking.Org
    Seo & Marketing Manager
    Cheapairportparking.Org Apr 2017 - Mar 2018
    Miami/Fort Lauderdale Area
    CheapAirportParking.org is a travel website offering discount airport parking in major airports across the U.S. My role focused on optimizing website traffic and expanding inbound marketing channels. The website maintained a great SEM and SEO presence which was supported by my monthly link building goals and on-site and off-site content marketing. Business development support was also required in this role by generating marketing materials for parking lot acquisition and communications with parking lot owners.
  • Parkon.Com
    Organic Growth Manager
    Parkon.Com Apr 2017 - Mar 2018
    Miami/Fort Lauderdale Area
    ParkOn.com is the newer parking discount site under the TripGate travel site umbrella. In this role, I was responsible for growing organic traffic mostly through content generation. In addition, I was also responsible for outreaching to organizations about our services and establishing relationships between parking lot owners and the brand. I’d develop my own marketing materials, content, and focus on increasing online presence.
  • Mec
    Seo & Content Manager
    Mec Sep 2014 - Apr 2017
    Miami/Fort Lauderdale Area
    Strategic development and project management of SEO, Content, and organic Social Media campaigns for global corporations, specializing in the Latin American and Caribbean markets. Brands directly worked with were Marriott International, Tiffany & Co., Chevron, Michelin, and Hawaiian Tropic. This particular role was heavy on the client-facing and project management side.
  • Autonation
    Sem Analyst
    Autonation Jun 2014 - Sep 2014
    Fort Lauderdale, Fl.
    Worked as part of the in-house SEM team optimizing national PPC campaigns on both Google AdWords and Bing/Yahoo Adcenter implementing advanced bid strategies including local targeting, day parting, and tier bidding. Also provided front end design on landing pages.
  • World Netmedia, Llc
    Sem Specialist
    World Netmedia, Llc Apr 2012 - Jun 2014
    Miami Beach, Fl.
    WorldNet Media has several brands under their entertainment company. I personally optimized and managed five brand accounts with monthly campaign budgets of over 100K+. Campaigns managed were on Google AdWords, Google Display, and Facebook Ads.
  • Optimum7.Com
    Senior Seo Manager
    Optimum7.Com Feb 2009 - Jan 2012
    Doral, Fl.
    I started at this local digital marketing agency as a marketing intern working on SEO, SEM, social media, copywriting, and reputation management campaigns. Within the 3 years I was worked here, I was promoted twice and left as the SEO lead/supervisor performing hands on digital marketing work and project management of all client projects. I collaborated with a team of SEO specialists, SEM specialists, graphic designers, copywriters, and front end and backend developers. I was also responsible for training all interns and growing their digital marketing skills.
  • Shorecrest Construction, Inc.
    Office Manager
    Shorecrest Construction, Inc. 2006 - Feb 2009
    Miami/Fort Lauderdale Area
  • Curtain Call Of Miami
    Bookkeeper
    Curtain Call Of Miami 2002 - 2006
    Miami/Fort Lauderdale Area

Melissa Ruiz Education Details

Frequently Asked Questions about Melissa Ruiz

What company does Melissa Ruiz work for?

Melissa Ruiz works for American Welding Society

What is Melissa Ruiz's role at the current company?

Melissa Ruiz's current role is Director Marketing Communications.

What schools did Melissa Ruiz attend?

Melissa Ruiz attended Florida International University, Miami Dade College.

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