Melisa Monroe Email & Phone Number

Lehi, Utah, United States

I serve as a pseudo “CMO” for the retail vertical and am the go-to expert on understanding customer needs, pain points, and the industry landscape.

Lehi, Utah, United States

-Used growth strategies to manage a full product line generating revenue from 70k to 140k MRR in a few months while overseeing and managing three developers, customer service, and marketing initiatives - Diversified product offerings increasing one product line 15% in two months with effective affiliate programs- Spearheaded the development and execution of comprehensive product roadmaps, aligning with company goals that provided strategic success

American Fork, Utah, United States

As a Product Manager, I spearheaded the onboarding experience for our B2B SaaS cloud software customers. I led and managed key initiatives that focused on optimizing processes that drove substantial cost savings.- Automated a manual process, resulting in annual savings of $300K for the company.- Reduced onboarding time by 20%, improving customer experience and satisfaction on the cloud software product line. - Optimized processes to shorten the time to revenue, enhancing overall business performance.- Aided in migrating users to a new database, ensuring a smooth and efficient transition.- Led two development teams, driving product innovation and delivery.

Utah County, Utah, United States

- Conducted a 100+ user interviews, 20+ surveys, and utilized product analytics tools to lead to a data-driven approach in decision-making resulting in strategic development success and product market fit - Launched a IOS/Android app with 5,000+ downloads in the first two months with a 4.7 rating- Implemented A/B testing and user feedback loops to continuously improve product features and user experience resulting in product pivots and rebranding initiatives that led to 10X user growth- Fostered collaboration and communication across all departments by leading and facilitating cross-functional meetings that bridged gaps between engineering, marketing, and customer service teams. This ensured on-time delivery of product features and enhancements that increased product adoption

Salt Lake City Metropolitan Area

- Provided clients with recommendations for improvement based on market research and innovative processes - Developed strategic plan to construct new franchises that would result in 50% growth in profit margin while cutting construction costs by 20% - Conducted market research determining optimal business locations while completing local competitive analysis - Built strong working relationships within all levels of the business from owner to manager, and office workers

Pleasant Grove, Utah

- Founded business and grew clientele to over 700 clients in 2015 through optimized referral program- Reduced product waste by 30% by implementing “No Waste” initiative- Consistently received high customer reviews in quality and service resulting in loyal clients for 9+ years

United States

Directed and supervised all content creation for the company. In addition to recruiting, hiring, and training our marketing specialists, designed and launched a new website, increased the number of followers on our social media accounts by 1500% in 9 months, directed and wrote scripts for promotional videos, and grew our consumer markets through online marketing by 55%.

Utah, United States

As a marketing intern, I had the opportunity to work on a variety of projects, including helping 15 women in Nepal create a sustainable income stream and creating a website and pitch decks that led to the company’s acquisition of four major accounts. I also took a product from idea to completion by researching and creating a pricing structure, developing a product line, and verifying research.

Provo, Utah Area

Because of my outstanding performance, I received an accelerated promotion from counter to server to marketing manager. As the marketing manager, I directed all local marketing campaigns and become the relationship manager for 15 key corporate partners. I also implemented regular promotions to grow the customer base and customer loyalty.

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Student ambassador to Oxford Seminar for Social Entrepreneurship

Instructor License, Cosmetology And Barber Certification

Recognized 5 times for top sales performance in both products and services categories out of 50 students Recognized 3 times for having.