Melisa A. Augusto Email & Phone Number

Lead in content development and execution to support paid digital media strategySupervise agencies supporting workstreamsManage corporate communications department budget

Lead B2B communications strategy development and plan executionManage social media channel Serve as project manager for new website development projectSupport committee work

- Developed and Implemented the organization’s long- and short-term communications strategy and plans- Responsible for organization-wide crisis preparedness and strategy and advised member companies when crisis situations arose- Led in designing, drafting and editing all content and publications, including Farm Journal's The Scoop monthly column, advertisements, website, news releases, member communications, newsletters, annual report, and marketing materials- Served as program manager and oversaw curriculum development for industry-wide professional development programs, including ENGAGE messaging training, Crisis Communications and Management, Strategic Decision Making, and Management Academy- Built relationships with trade and other media as main point of contact and occasional spokesperson- Collaborated with policy team to develop materials, talking points and outreach strategy around policy priorities for legislative and regulatory audiences- Managed annual award program, Including marketing, winner selection, and multi-day video shoot and production- Grew and maintained annual conference attendance through event marketing and program content design- Represented the organization and industry on coalitions, boards and other stakeholder groupsInfluenced organizational policies, administration and culture as a part of the leadership team- Worked in a supervisory capacity to manage and mentor full-time staff, interns, contractors, and other vendors

Washington, District Of Columbia

- Served as staff director of the National Conservation Foundation- Served as leader on the senior management team- Grew sponsorships for annual meeting by 150 percent, doubled expo booth sales- Oversaw national conservation stewardship and education program- Served as program director and spokesperson for the NCF-Envirothon program- Led in marketing and brand management for NACD and NCF- Built relationships with companies, foundations and federal agencies to establish partnerships and projects- Led fundraising, grant-writing/reporting and partnership efforts for both NACD and NCF- Developed and managed the NACD development department budget, NCF budget and NCF-Envirothon budget- Managed a team of program staff, contractors, volunteers and interns located across the country

Washington D.C. Metro Area

- Developed annual communications and marketing strategy for national and global stakeholders- Developed organizational public policy and advocacy outreach strategy- Produced, edited and managed content for organizational websites, blog, newsletters and social media - Liaised with USAID officials to develop marketing and outreach materials for the Farmer-to-Farmer program- Served as point of contact for media calls and as an official spokesperson- Managed department budget- Supervised full-time employees, contractors, volunteers and interns

Washington D.C. Metro Area

- Developed a successful annual marketing and membership growth plan for NFU and its 27 state divisions- Led all aspects of annual convention planning and budgeting, including program content and marketing- Supported and monitored NFU and state strategic plan development, progress, and budget management- Ensured that the organization’s brand remained consistent and adhered to standards- Assisted in development of insurance partnerships and other strategic relationships- Served as primary contact for a national fundraising campaign for Feeding America with the Howard G. Buffett Foundation and other major donors to raise more than $500,000- Collaborated with a communications team to create campaigns and membership recruitment materials- Supervised full-time employees, consultants, volunteers and interns

Washington D.C. Metro Area

- Provided advice to executives and board members on communications activities designed to inform and educatethe general public, media, elected officials, federal agencies and other key stakeholders- Organized and conducted news conferences, press calls and other media events locally and nationally- Oversaw and developed content for organizational website, blog, newsletters and social media - Led the organization and divisions in a re-branding campaign- Assisted in planning a national Farm Bill rally on Capitol Hill in coordination with 100 supporting organizations- Supervised full-time employees, consultants, volunteers and interns

- Conducted interviews domestically and internationally, wrote articles and editednewsletters, Board updates, news releases and other official communications- Communicated with association members, global staff and consultants regularly- Monitored and reported daily media coverage and latest industry issues- Maintained and updated website content- Created, developed and updated Council blog and maintained other social media sites- Assisted with membership meetings and projects as necessary

- Developed and edited promotional materials, press releases and sales presentations forinternational and domestic markets- Arranged, coordinated and executed detailed travel itineraries for customers from morethan 70 countries- Coordinated special events, trade show participation, conventions and other marketingprojects- Designed, ordered and distributed promotional items- Maintained department calendar of events, visitors and use of company equipment andfacilities

- Attended media trainings- Organized mass mailing projects- Marketing projects and support- Advertising campaign support- Industry regulation compliance support

Bachelor Of Science, Agribusiness--International Marketing & Dairy Science

Activities and Societies: ASI Board of Directors, ASI University Union Advisory Board, College of Agriculture Student Council, Sigma.

Nonprofit Marketing And Strategic Communications Certificate