Monica Labelle Email & Phone Number

Greater Chicago Area

Advance marketing communications strategy by:• Lead creative content ideation guided by collaborative trends analysis and SEO insights• Identify, co-create and drive strategic owned- and earned-media storytelling opportunities• Advance a visual digital strategy by integrating work from internal and contracted creative talent• Support communications and science teams in producing successful public relations plans

Greater Chicago Area

Served as content lead in the company's newsroom, which included:• Built campaign content, found surprising stories that drove measurable outcomes• Informed strategies for engaging journalists and instilled a contemporary approach to media relations across the business to move vision forward by working closely with S.V.P, Media• Wrote and oversaw coordination of scripts for sponsors, awards participants and others • Worked with analytics and reporting to understand… Show more Served as content lead in the company's newsroom, which included:• Built campaign content, found surprising stories that drove measurable outcomes• Informed strategies for engaging journalists and instilled a contemporary approach to media relations across the business to move vision forward by working closely with S.V.P, Media• Wrote and oversaw coordination of scripts for sponsors, awards participants and others • Worked with analytics and reporting to understand content performance and optimized publishing against KPIs• Mentored individuals who serve in creative and editorial roles Show less

Chicago

• Mobilized Mies van der Rohe Society members to participate in a campaign for a Google Doodle; success of this campaign increased university website traffic more than tenfold• Directed production of comprehensive annual publication to win the Council for Advancement andSupport of Education’s District V Silver Award for Best Annual Report and for Best Program inDonor Recognition/Stewardship in 2011• Developed and executed print and online communications plan for Mies van der… Show more • Mobilized Mies van der Rohe Society members to participate in a campaign for a Google Doodle; success of this campaign increased university website traffic more than tenfold• Directed production of comprehensive annual publication to win the Council for Advancement andSupport of Education’s District V Silver Award for Best Annual Report and for Best Program inDonor Recognition/Stewardship in 2011• Developed and executed print and online communications plan for Mies van der Rohe Society • Designed and implemented communication team’s workflow to minimize style and grammar errors• Researched and managed internal record of alumni innovators for use in campaign messaging• Served on task forces to improve office culture, social media participation, and office-wideproject management procedures Show less

Chicago

Conducted fieldwork in non-profit communications for thesis research toward amaster’s degree in arts administration and policy from the School of the Art Institute of Chicago:Museum of Contemporary Art Chicago [Jan. 2009 to May 2009]DEVELOPMENT COMMUNICATIONS • Wrote successful state-level grant proposal• Prepared comprehensive donor report for private philanthropic organization• Prepared corporate and individual solicitation materialsMillennium Park Chicago… Show more Conducted fieldwork in non-profit communications for thesis research toward amaster’s degree in arts administration and policy from the School of the Art Institute of Chicago:Museum of Contemporary Art Chicago [Jan. 2009 to May 2009]DEVELOPMENT COMMUNICATIONS • Wrote successful state-level grant proposal• Prepared comprehensive donor report for private philanthropic organization• Prepared corporate and individual solicitation materialsMillennium Park Chicago [May 2008 to Sept. 2008]PUBLIC RELATIONS• Composed and sent effective press releases for park performances and events• Developed prospect list, then successfully pitched park-related news stories• Created and managed system to track and distribute 400,000 seasonal brochures to 500 Chicago venues to advertise programs to diverse audiencesSchool of the Art Institute of Chicago [Sept. 2007 to May 2009]F NEWSMAGAZINE EDITOR, THEN TEACHING ASSISTANT• Led publication to win Associated Collegiate Press National Pacemaker Award• Recruited and motivated undergraduate and graduate editors and writers• Planned, assigned and edited monthly arts-focused news and feature stories Show less

Sioux Falls, South Dakota

• Contributed effective ideas to increase website traffic• Worked with personnel in judicial system to research and identify newsworthy issues• Identified newsworthy events by maintaining sources and conducting interviews• Edited daily copy from more than 12 reporters for grammar, style and potential for libel• Wrote news headlines and designed page layouts to meet daily deadlines

M.A.

B.A.