Melissa Aday, Ma Email & Phone Number

Carlsbad, Ca, Us

At Edmentum, I fill a critical role in ensuring our team hits their multi-million dollar FY24 close/won target. My role incorporates cross-team collaboration to identify needs, develop processes, formulate strategy, and provide deliverables to ensure we can execute on initiatives critical to winning and maintaining accounts in the Top 100 largest school districts in the nation. My work includes program management, project management, RFP writing/review, team data management, and strategic Marketing review.Specific projects include: - Develop detailed department plan to mirror company's FY24 Strategic Plan; includes breakdown into drivers, initiatives and projects per the ESP model - Serve as ESP project lead for department - Deepen Advocacy engagement with RFP's for the Top 100 districts in the nation, specifically large, urban districts- Restructure of RFP process, resulting in 80% of submission moving forward to the presentation phase- Craft a more customized RFP approach that personalizes each proposal to the district's strategic plan and operating goals- Write enhanced RFP language for new products and initiatives- Construct Tier 1 data monitoring strategy, incorporating current spin, pipeline dollars, RFP potential, and product saturation for each target district - Collaborate in roll out of Tier 1 data tool for use with ELT and Board of Investors - Partner in the development of new Standard Operating Procedure to ensure cross-team functionality and health of the customer - Frame National Roadshow strategy with Marketing, emphasis on top accounts for targeted Account Based Marketing approach- Launch and manage partnership worth tens of thousands of dollars with California's ACSA organization, emphasis on measurability to determine ROI for continued partnership - Consult with California Government Relations team to disseminate information to sales team - Partner with CBO organizations on giveback & district collaboration

Carlsbad, California, United States

At Revegy I lead a team of Enterprise CSMs who are managing a $6m book of business. Our focus is on best possible care of the customer from adoption to retention & renewal. In only a few short months, I've guided the following:- Mentored & led the Customer Success team in strategic initiatives that increased internal productivity & external customer relationships- Drove Customer Success outcomes to improve renewal rates, reduce churn & expand revenue in accounts through reporting, high-touch cadences & customer enablement- Map existing Customer Success framework to an enhanced Customer Success Maturity Matrix, also tied to Revegy's currently existing Sales Maturity Curve- Solidify development of a formalized Adoption Journey, including a 90 day automated email cadence for managers delivered through SalesLoft; immediate impact for new clients at total of $410k- Play strategic role in developing ways to increase adoption through content creation with resources that enhance the customer experience (guides, best practice webinars, email drips & creative collateral) - Identify CSM onboarding needs and initiate development of onboarding plan - Modify existing account health analysis to better align to renewal forecasting needs; improved forecasting by 10%- Collaborated & partnered cross-functionally with the Product, Marketing & Sales teams

San Diego County, California, United States

I build collaborative solution-driven relationships with key school district leaders across the country. I provide wrap-around support & account management to our 20 top tier clients in Florida, Virginia, Georgia & California, in addition to collaborating with my team members in other support strategies for the Top 100 largest school districts in the US. As a Champion of Communication, I pride myself in working collaboratively with our internal account teams and our external clients to ensure healthy implementations that meet the needs of all stakeholders. Together, we build relationships with district leaders, principals & teachers all toward one goal - growing literacy learners! I begin by partnering with frontline strategic sales specialists in sales consultations and then, once the sale is converted, I collaborate with district leaders to determine best strategies for successful launch & implementation. On a daily basis I monitor data & usage; build recorded, digital & print resources/marketing tools; conduct academies of learning; and find creative solutions. I regularly conduct nation-wide webinars, drive leader-focused remote and in-person presentations, and guide critical conversations around client needs and opportunities.

San Francisco Bay Area

As a member of the Customer Advocacy team, I support both internal cross-team members and external customers as we engage in relationship building to enhance the implementation of Achieve3000 in schools and districts across the country. My focus is to work TENACIOUSLY to create IMPACT with my colleagues and our valued customers as we impact the world one student at a time through literacy achievements.

San Francisco Bay Area

As a member of the Professional Learning Services team, I coordinate and schedule all professional learning or training sessions hosted by IXL Learning team members. I build upon the knowledge of SaaS which I gained in my inside sales role. In SaaS, the customer experience is critical in retaining clients, and my role is to ensure this through efficient scheduling and implementation support. I am the first step in providing targeted support to teachers and educational leaders at schools and institutions in the United States and international locations. I manage all elements of the scheduling process, including customer engagement, calendar health, & data accuracy in SalesForce.Key Achievements: 1. Collaborated in thought leadership for the strategic growth of the professional learning team & process, resulting in $500k in sales in launch's first quarter. 2. Spearheaded the roll out of scheduling processes, decreasing time to product delivery by 20%.3. Authored, designed, and recorded an 8-minute e-learning video, tying IXL usage to growthmindset theory. - IMPROVED the scheduling process by MAXIMIZING inner-team communications- PARTNERED with members of the IXL sales team and IXL users, to schedule appropriate dates and times for virtual webinars and onsite visits- CONDUCTED detailed customer conversations via phone and email- ADVISED customers in determining the content modules which are most appropriate to meet their needs- METICULOUSLY MAINTAINED detailed records of all professional learning sessions - ASSEMBLED detailed reports in Salesforce - EVALUATED data in order to provide critical session details to my superiors- EMBRACED NEW TECHNOLOGY, including Salesforce, our proprietary subscription management system, Google Suite, iSpring, Eventbrite- INFLUENCED customer-facing resources used in professional learning sessions- RE-TEMPLATED slide decks being sure to closely adhere to all Marketing specific guidelines

San Francisco Bay Area

As a member of the Teacher Membership Specialist team, I interacted daily with current and potential IXL customers, most often supporting users with licenses for fewer that 100 students. In this hybridized customer support/sales role, I learned to talk with customers about how IXL content and framework could be mobilized to assist in meeting critical student needs. I gained extensive experience in the SaaS framework, learning the importance of not only sales, but also renewals and retention. Key Achievements: 1. Performed at or exceeded plan at 100+% each year as inside sales rep.2. Exceeded 2017 sales goal by 15% on a goal of $75,000. 3. Met goal of 82% customer renewals within territory for 2017 out of 900 accounts.4. Assisted in development of cross-functional teams virtually, aligning processes & systems for remote teams. 5. Co-authored a sales handbook for new employees, decreasing learning curve by 3 months. Focused on SalesForce for data, communication, & task management.- GUIDED K-12 teachers & administrators in purchasing IXLlicenses - IDENTIFIED resources and strategies appropriate for their specific needs- COLLABORATED across teams to ensure customer success - MENTORED new team members, teaching them to understand the product, processes, and framework of IXL sales and support- OVERHAULED existing email templates used for everyday customer communication

San Francisco Bay Area

Lubbock, Texas Area

Lubbock, Texas Area

Lubbock, Texas Area

Lubbock, Texas Area

Lubbock, Texas Area

Master Of Arts - Ma, English Language And Literature/Letters, 3.888

My program had a focus emphasis in Literature, Social Justice, and Environment. My course choices allowed for me to delve deeply.

Bachelor Of Arts - Ba, English Language And Literature, General, 3.77

Activities and Societies: Phi Kappa Phi, Alpha Xi Psi chapter of Sigma Tau DeltaMy time at this small state university taught me the value.