Supervise and manage the Digital PMO and BA Team. Coach and mentor organization product/ project managers to develop project/product best practices, program processes and methodologies.Develop budget, resource, and sprint capacity plans for all Digital Marketing Products from digital UI/UX, customer analytics, email marketing, social media, mobile, QA and development vendors. Manage the product life cycle of all Society’s digital marketing portfolio which includes ACS’s $150 million dollar generating projects as well as cancer.org and our brand refresh across the organization. From business case creation, implementation planning, working/and prioritizing backlogs to determining resources for all marketing products, working through implementation, monitoring and execution of all product/project deliverables.Collaborate with project sponsors and business stakeholders to build solid roadmaps, business cases, project scope, key performance indices, cost estimates, work breakdown structures, assumptions, and constraints, and identify the deliverables of the solution. Prepare, maintain, and socialize all project/product documentation to include project charter, product requirements, communications plan, risk management plan, change controls, stakeholder analysis, and end of year crisis communication planning.Partner with all key business stakeholders to prioritize roadmap work, evaluate business requirements, inform creative brief and review site map, wireframes, design comps, style guides and more.Educate project team and business stakeholders on IT Agile PMO processes and ensure consistent process across portfolio. Deliver robust roadmaps, deployment and communication plans and provide efficiencies for project/product management process across the organization.Partner with customer analytics to evaluate project KPIs to produce quality Google analytics. Act as the subject matter expert for the Digital product/project management team.

Manage the life cycle of the Society’s $100 million projects which include Relay For Life, Making Strides Against Breast Cancer, Real Men Wear Pink, Active and ResearCHERS, ACS Mobile Fundraising APP, Raise Your Way and Cancer.org (Event sites, marketing site, DIY, Community, Social, App and Mobile) from sprint planning, determining sprint capacity for all marketing products, working through through implementation, monitoring and execution of all product deliverables.Collaborate with project sponsors and stakeholders to build business cases, project scope, key performance indices, cost estimates, work breakdown structures (WBS), assumptions and constraints, and identify the deliverables of the solution.Prepare and maintain project planning documentation to include project charter, product requirements communications plan, risk management plan, change controls, stakeholder analysis, etc.Develop budget and resource plans for all Digital Marketing Products from Digital Experience, Customer Analytics, Email Marketing, Social Media, Mobile, Blackbaud (vendor), Shared Services, IT and other American Cancer Society teams or vendors as affected.Partner with Digital Experience to prioritize work, evaluate Business Requirements, inform Creative Brief and review Site map, Wireframes, Design Comps, Style Guides and more.Educate project stakeholders on Agile PMO processes.Deliver robust Deployment Plan and Lesson Learned documentation.Partner with Customer Analytics to evaluate project KPIs to produce quality Google Analytics. Act as the Subject Matter for the Digital project management team.Coach other project managers to develop project best practices, program processes and methodologies.

Manage the life cycle of the Society’s $100 million projects which include Relay For Life and Making Strides Against Breast Cancer (Event sites, marketing site, Community, Social and Mobile) from project approval through evaluation, implementation, monitoring and execution of all project deliverables. Act as Scrum Master for ACS FUNdraising App.Collaborate with project sponsors and stakeholders to build business cases, project scope, key performance indices, cost estimates, work breakdown structures (WBS), assumptions and constraints, and identify the deliverables of the solution.Prepare and maintain project planning documentation to include project charter, communications plan, risk management plan, change controls, stakeholder analysis, etc.Develop budget and resource plans for Digital Experience, Customer Analytics, Email Marketing, Social Media, Mobile, Blackbaud (vendor), Shared Services, IT and other American Cancer Society teams or vendors as affected. Partner with the Business Analyst and IT Analyst to elicit detailed business, functional and technical requirements to define project scope and develop user acceptance test plans.Partner with Digital Experience to evaluate Business Requirements, inform Creative Brief and review Site map, Wireframes, Design Comps, Style Guides and more. Work with Search Program Manager and Digital Platforms Director to assess SEO, Mobile and Social deliverables that will achieve revenue and mission goals. Partner with Corporate Communications to review content and design deliverables for brand and messaging consistency.Educate project stakeholders on Enterprise PMO processes.Deliver robust Deployment Plan and Lesson Learned documentation. Partner with Customer Analytics to evaluate project KPIs to produce quality Google Analytics. Act as the Subject Matter for the Digital project management team.Coach other project managers to develop project best practices, program processes and methodologies.

Manage the life cycle of the Society’s $100 million digital projects which include Relay For Life and Making Strides Against Breast Cancer (Event sites, marketing site, Community, Social and Mobile) from project approval through evaluation, implementation, monitoring and execution of all project deliverables. Collaborate with project sponsors and stakeholders to build business cases, project scope, key performance indices, cost estimates, work breakdown structures (WBS), assumptions and constraints, and identify the deliverables of the solution.Prepare and maintain project planning documentation to include BOR, project charter, communications plan, risk management plan, change controls, stakeholder analysis, etc.Develop budget and resource plans for Digital Experience, Customer Analytics, Email Marketing, Social Media, Mobile, Blackbaud (vendor), Shared Services, IT and other American Cancer Society teams or vendors as affected. Partner with the Business Analyst and IT Analyst to elicit detailed business, functional and technical requirements to define project scope and develop user acceptance test plans.Partner with Digital Experience to evaluate Business Requirements, inform Creative Brief and review Site map, Wireframes, Design Comps, Style Guides and more. Work with Search Program Manager and Digital Platforms Director to assess SEO, Mobile and Social deliverables that will achieve revenue and mission goals. Partner with Corporate Communications and Promo Review to review content and design deliverables for brand and messaging consistency.Educate project stakeholders on Interactive & New Media deliverables and Enterprise PMO processes.Deliver robust Deployment Plan and Lesson Learned documentation. This documentation is now a best practice with our Interactive team. Works with other project managers to develop interactive project best practices, program processes and methodologies.

Managed project development and implementation of all online websites for all of the New England Division’s $11 million dollar E-Revenue initiatives which include Relay for Life, MSABC, Daffodils, Team ACS, Gala, Determination, Community Fundraising Pages and other ACS events as needed.In FY09-FY10, managed project development and implementation of over 240 online sites and provided technical customer support to over 400 staff and 300 Relay volunteers.Developed New England project plans for all online initiatives, so that deadlines were met and that E-Revenue roles where defined within the department. These project plans helped New England stay on target and helped them to exceed online revenue from the previous year. As show by FY09 where they increased their Relay online Revenue by 20%, Daffodil Online income and CFP online income by 40%.Managed New England online project to launched eight new online initiatives in 2009. These sites increased the New England online income by over $400, 000.Provided strategic direction and managed implementation of a centralized email campaign strategy for Relay, MSABC and Daffodils. The New England Division had the highest online $ per capita for Relay in 2009-2010.Managed online income results and provide detailed reports and data-analysis on income, online fundraising trends, email campaigns and other determined metrics.Managed the event code submission process for the entire New England Division as well as developed a centralized approach to this process.Supervised in New England entire online deployment processes. Supervised blueprint customization for all online initiatives in New England to ensure that had met National deadlines and standardsManaged and communicated effectively to staff and volunteers about the transition to Convio from Kintera for our online initiatives.

Administered all Relay, CFP, Team ACS, Determination, and Gala online fundraising classroom training, e-training and curriculum development for the New England DivisionManaged and developed all classroom and e-training structure for all online trainings.Managed development of all detailed online manuals, guides and resource tip sheets for all New England E-Revenue initiatives. This material has been distributed to other divisions.Created 6 Relay online recorded e-training for a staff and volunteers. These recordings include a recording on Social Networking.Created online discussion boards for all online initiatives on the societylink.org to capturing all staff and volunteer online questions. In 2009, I answered over 1,000 questions and spent at least 250 hours working with staff and volunteers on these questions