Melissa-Ann Tan Email & Phone Number

Australia

Richmond, Victoria, Australia

• Key client contact responsible for identifying client business objectives and end consumer needs.• Planned and put together comprehensive ATL and BTL marketing strategies and producing funnel communications pieces. • With a focus on delivery, developed briefs, managed budgets, timelines and facilitated continuous improvement for multiple clients.• Mentored junior account management professionals to develop skills and increase productivity.

Richmond, Victoria, Australia

Melbourne, Australia

Singapore

• Liaised with both internal and external parties to handle various types of campaigns from planning, execution and delivery• Explored and kept abreast on various local media avenues, both established and upcoming, ensuring that avenue proposed reached the right markets at the right time• Oversaw and played and active role in photography and television shoots• Scripted, proof read, timed and managed radio advertisement productions• Ensured timely payments of invoices from clients and to vendors • Attended and led pitches and presentations• Spoken with various organizations for new business ventures• Wrote and edited copy for various press ads, property brochures and websites• Edited and prepared artworks to be sent out to clients, printers aswell as media owners

Singapore

• Prepared for and scheduled internal and external meetings• Attended and prepared all contact reports for clients• Supported my Account Manager and Director in daily campaign requirements from receiving the brief to submission of completed materials• Assisted in planning buzz management and viral campaigns• Responsible for media monitoring and the preparation of monthly competitive tracking reports• Edited and prepared artworks to be sent out to clients, printers as well as media owners• Assisted in conceptualising campaigns for various pitches

Bachelor Of Arts (B.A.), Mass Communication/Media Studies & Psychology

Diploma In Mass Communication