- Manage a team to drive renewal and upsell across North America's portfolio

- Manage 15-20 accounts- 100% personal portfolio retention

Strategy owner of Macy’s personal shopping service, My Stylist, managing all marketing budgets, acquisition and retention tactics including site, digital and social mediaCreated highly targeted, personalized bridal lifecycle campaigns through email, store collateral and direct mailCrafted 2019 registry vendor program, formalizing custom vendor packages in order to meet co-op plans and fund marketing effortsLead for the 2019 national wedding and registry branding campaign, allocating funds for casting, production and creative assets

Executed top-grossing national promotions through site, email, affiliate, SEO, SEM, digital and social channels, inclusive of personalization, testing, retargeting, and co-op effortsLead cross-functional partnerships with creative, merchandising, email, affiliate, search, branding, public relations and analytic teams to maximize customer engagement and promotion redemptionStrategy lead for key market share events, including Black Friday, Cyber Monday and Friends & FamilyStrategized site media for fundamental acquisition campaigns, including a new loyalty program, digital coupons, in-store pickup, same day delivery and local services or charity/relief efforts

Marketing lead for Gilt Man's business, driving calendar, budget spend and cross-channel marketing efforts to increase vendor participation and grow the men’s business to planDrove incremental revenue through innovative influencer campaigns and sweepstakes during Father’s Day and Fall Fashion eventsRestructured creative process to maximize production efforts and marketing budget. Trained business stakeholders from cross-functional teams to ensure company consistency

Digital lead for national loyalty program, SaksFirst, executing retention and personalization strategies to exceed yearly plan for offer redemptionManaged execution of national promotions, including Friends & Family, mystery offers and buy more spend more campaigns, owning all creative, data requests, legal requirements, customer facing collateral and codes, site and email content to drive a sales plan gaining market shareCreated a local drive-to-store email program, decreasing marketing spend while increasing amount of customer reservations and attendance nationwideManaged third party email partnerships to facilitate email growth

Increased spend of new and established clients by developing email campaigns and serving as a daily solutions manager for Saks Fifth Avenue, Chanel, Clinique, Bobbi Brown, and Bumble & Bumble. Contracted to work in-house at Chanel for two monthsSupervised HTML, reporting and data projects including: API/EBM triggers, responsive design, dynamic, personalized and geo-targeted content to acquire new addresses, engage active customers and re-target inactive addresses through optimized campaigns and customer insights

Set up and ran up to 4 events per month to market the website JewelMint and increase sales and awareness of the brand on the University of Wisconsin-Madison campus

Assisted with screenings, premieres, and events to successfully promote Columbia Pictures movies. Also updated press lists and assisted with office work to keep publicists connected to important media contacts. Spent two weeks as 'Clumsy Smurf' to promote the movie, given the opportunity to ring the Stock Exchange Bell and light the Empire State Building blue.

Was hired as the first associate by the founders of Red Card. Planned promotional events in the Greek community to increase registration of members and restaurants for the campus meal plan. Individually reviewed UW-Madison athletes’ purchases to ensure they were abiding by NCAA regulations.

Assisted in advertising sales by attending client meetings, organized and created advertisements and followed up with clients to rate their satisfaction.

Part of a 10 member team which helped develop better readership strategies for the paper. Was individually responsible for calculating total return percentages at various locations of distribution.