Yim Noble Email & Phone Number

Paris, FR

Foster City, CA, US

BrightEdge is an enterprise SEO platform powered by a sophisticated AI and machine learning engine. It harnesses first party data and provides measurement of digital content engagement across all digital channels, including search, social, and mobile. Brands can access near real-time data to easily optimize content, through automatic recommendations, site.

New York, New York, US

• CrowdTwist is a multi-channel SaaS solution that enables brands to implement loyalty programs which drive brand ambassadorship, social amplification, lifetime customer value, and maximum ROI.
• Collaborated with the Client Solutions team to onboard new clients which included development of the implementation project plan and gathering of integration requirements, to ensure deliverables are met with accuracy.
• Created a scalable enablement program that covered the entire customer’s lifecycle, including onboarding and ongoing new feature releases
• Team launched loyalty programs across 10 enterprise accounts across multiple verticals: retail, CPG, entertainment, and beauty. 2 customers won 2017 Loyalty360 awards: Marvel (Creative Campaign Category), Ubisoft.
• Built partnerships with over 5 digital agencies and integrated customers into their ecosystems, lead business & technical strategies
• Worked closely with Sales to meet retention and growth goals with a customer-centric approach

Costa Mesa, CA, US

• Experian Marketing Services provides a suite of marketing services and products to help the world's top brands execute their cross-channel marketing programs.
• Coached and managed a 15 person global, cross-functional team
• Partnered with Fortune 500 brands to deliver growth strategies for their email and social media marketing programs across retail, travel and B2B verticals
• Developed and presented quarterly business reviews to clients, included topics such as performance analytics, strategic recommendations, best practices, and industry trends
• Prepared and presented case studies on various client programs at new business meetings
• Negotiated pricing on projects and assisted with contract renewals

Costa Mesa, CA, US

• Experian CheetahMail is an email marketing software that enables brands to build, segment and deploy personalized and targeted communication to their customers.
• Trained and managed a global team of 5 Account Managers
• Worked with clients to develop digital strategy, email and online marketing program development, performance analysis and campaign execution
• Implemented best practices to optimize deliverability, creative, open, click, and transaction rates for clients’ campaigns
• Strategized with clients to increase ROI through segmentation/targeting, organic list growth and list hygiene
• Scoped and executed large scale projects, including complex remarketing programs such as Abandon Cart and Site Browse campaigns

New York, NY, US

• IQPC provides business executives around the world with tailored practical conferences, large scale events, online events and webinars, keeping them up-to-date with industry trends, technological developments and the.
• Created and executed innovative multi-channel marketing campaigns to promote large scale conference events through direct mail, email, search, banner and print ads
• Executed marketing plans and ran A/B test campaigns
• Worked with sponsors and media partners to develop co-marketing plans
• Analyzed campaign performance data to continuously refine and optimize marketing campaigns
• Targeted and segmented customer database for direct mail and email campaigns

• Managed all aspects of marketing, including strategizing, planning, executing, budgeting, reporting, proposal writing, conducting research
• Managed and coached 2 Marketing Assistants
• Launched organization’s first integrated, multi-channel marketing campaign that resulted in a 1000% increase in new customer solicitations in one month with an 86% sales conversion
• Oversaw a $1.2MM marketing budget. Negotiated media buys and vendors’ services to stay within budget
• Contributed to development of marketing planning database to improve customer targeting and segmentation

• Worked with focus groups to collect consumer feedback on advertising materials
• Gathered, reviewed and analyzed competitive data to prepare for the launch of retail cafes across the US
• Assisted with the preparation and execution of the marketing plan
• Worked with print vendors to execute direct mail pieces

• Coordinated with creative teams on production of marketing materials
• Worked closely with print vendors to ensure timely production of direct mail collateral
• Managed the events calendar and reconciled the marketing budget
• Provided ongoing feedback to the Technology team during the implementation of the CRM system
• Assisted with the creation of sales presentation materials