Melissa Bailey Email & Phone Number

Washington, District Of Columbia, United States

The American Biogas Council is the voice of the US biogas industry dedicated to maximizing carbon reduction and economic growth using biogas systems. We represent more than 400 companies in all parts of the biogas supply chain who are leading the way to a better future by maximizing all the positive environmental and economic impacts biogas systems offer when they recycle organic material into renewable energy and soil products. I lead ABC's communications to ensure key audiences recognize the positive role biogas systems play to advance renewable energy and sustainable fuels production, recycling, sustainable agriculture, and the overall decarbonization of our economy.

Carlsbad, California, United States

• Responsible for marketing, branding, and media communications strategies globally for fast-growing, publicly traded $122 million (USD) B2B greentech company. Contributed to 41% 3-year CAGR.• Modernized marketing function, broadening from traditional tools and no advertising to include digital marketing, and paid, earned, and shared media strategies.• Completely re-created corporate website with updated graphics and extensive new functionality, achieving increases in users, new users and sessions compared to old site. Increased relevant Google keywords by 62%. • Continuously monitored and enhanced SEO by creating blog posts and new content.• Developed digital campaigns and ads and monitored effectiveness.• Developed global social media policies, procedures and strategy. Responsible for all social content. • Managed all marketing assets including the corporate website, brochures, videos, and photography.• Worked with business development team to create trade show strategy, lead management, booths, materials.• Overhauled branding with all-new graphics to ensure consistency among operating divisions around the globe.• Developed and implemented earned media strategy. Pitched/placed stories, handled all media inquiries, wrote news releases and op-eds, conducted media training and prep. Responsible for placements in Bloomberg News, Wall Street Journal, Toronto Star, and many trade publications.

Greater Los Angeles Area

Developed and implemented media communications strategies to support the strategic goals and business objectives of SoCalGas, the nation’s largest natural gas distribution utility with 21.6 million customers and revenue of ~$4.5 billion. Developed news media strategy to position the company as a responsible corporation that provides safe and reliable energy and is a leader in environmental initiatives. Worked in intense and fast-paced environment, anticipating needs for proactive and reactive messaging.Supervised Media and Public Information Advisors. Served on-call duty in rotation, responding round-the-clock to media inquiries. Wrote and edited news releases, statements, Q&As, talking points, op-eds. Pitched stories and provide interviews for print, radio and TV, including on camera. Prepped executives for media interviews; staffed interviews and provided coaching.

Managing Editor of Best in American Living, an ASAE award-winning magazine distributed to 120,000 building industry professionals. Wrote and edited stories about best practices in architecture, land planning, and design. Worked with publisher and other vendors to manage on-time, on-budget production.

Manhattan Beach, California

Left Fortune 500 VP Corporate Communications role and created marcomms consultancy to allow for flexible hours while raising children. Provided full spectrum of communications services including planning, strategic messaging, media relations, crisis communications, and writing and editing services. Among others, clients included:• Grades of Green, an environmental education nonprofit. Developed PR/comms strategy to help rapidly grow nonprofit from five participating schools to nearly 300 schools with about 200,000 students across 38 states. • National Association of Home Builders. Served as Managing Editor for Best in American Living, an award-winning magazine distributed to 120K industry professionals. Edited contributor stories, managed on-time production. • MIXT Studio, a consumer products company retailing goods in Crate & Barrel, Whole Foods Market, The Container Store, and more. Responsible for PR strategy, wrote and distributed news releases, pitched stories.

Calabasas, California

Responsible for communications and marketing strategy that helped increase revenues by 37% and double share price for this $3.9 billion Fortune 500 Company. Developed brand messaging and presentation standards used in 23 homebuilding divisions nationwide. Directed PR for crisis communications issues, and created crisis communications plans for all local operations. Responsible for development and production management of annual reports. Created and edited employee newsletter. Managed media relations at every level from WSJ to local papers/websites. Prepped CEO and other executives for media interviews. Conducted media training for corporate and division-level management. Hired and oversaw PR and ad agencies.

Woodland Hills, California And Clearwater, Florida

Led sales and marketing initiatives for two regions (South Region, then West Region) of a publicly held homebuilding company, the nation's sixth largest. South Region sold more than 6,000 homes for revenues of more than $1 billion. West Region sold more than 4,000 homes annually for revenues of up to $1.4 billion. Created marketing and advertising standards and off-the-shelf marketing programs for divisions in 14 geographic markets. Developed innovative retail sales center used by every Ryland community nationally. Managed three advertising agencies; conducted formal ad agency search/selection process. Managed 13 division-level employees. Developed sales training program attended by than 250 salespeople over 18-month period. Contributed to 45% growth in sales and 160% growth in net income for the South Region from 1998-2000.

Washington, D.C.

Researched and reported on best marketing and business management practices in the housing industry for an award-winning magazine read by 170,000 executives. Managed Marketing section of magazine, supervised assistant editor, directed freelance writers, and managed consumer research projects. Created content for seminars on active adult communities and new-home sales. Developed marketing seminar that produced around $200,000 in revenue for the publisher, surpassing projections by 300%.