I manage the strategy, vision and execution of Spectrum News digital products in Florida and North Carolina news markets. As such, I oversee Spectrum News apps, websites, social media and a large team of newsroom leaders and digital producers. I am proudly responsible for the quality, integrity, and final digital news products offered up to our consumers on a national scale.

I managed a large staff of digital media producers in the Orlando and Tampa Spectrum News markets. Led digital daily production and guided the team in news coverage and planning. Involved in strategic planning for digital media and worked closely with the editorial side of news to connect TV with digital and make it more relevant and valuable to our viewers.

• Directed full content and marketing strategy for www.orlando.com.• Developed revenue-generating business units within the site, including a business directory, classifieds section, events section, and daily deals similar to Living Social.• Conducted market research, built pricing models, and tracked revenue and site performance.

• Managed content, architecture, functionality, and strategy for 16 websites for the organization, including two main sites, www.theiia.org and www.globaliia.org, with in-depth content and advanced functionality.• Led the development and strategy for chapter websites, growing the number of sites from 50 to 160.• Served as a close liaison with IT to enhance website functionality and worked daily with developers and programmers on requirements-gathering and technology implementation.• Revamped the email communications strategy and implemented an email marketing automation program.• Developed a business plan for and created and maintained www.AuditChannel.tv, an award-winning video-sharing site, and assisted in producing videos and content for the site including scripting and editing.• Led a Digital Media Governing Group of executives to drive the direction of the web and media strategy.• Participated in developing and monitoring the organization’s social media governance and strategy.

• Partnered with departments and product areas to effectively market and communicate products and services.• Managed team of six account managers and graphic designers.• Enhanced efficiencies across marketing by implementing new processes and service-level agreements.• Created IIA Today print and online magazine.

• Oversaw operational activities related to The IIA’s websites, including oversight of 20 website updaters.• Management of site content, navigation, usability, appearance, performance, and functionality.• Managed successful redesign that included a new look, revised navigation, and streamlined content.

• Responsible for managing content, layout, and appearance of The IIA’s websites.• Point person for website updaters on content management strategy and operating system issues.• Collaborated with web developer to enhance navigation and functionality.

Launched a marketing communications business serving colleges and universities in the development of print publications, marketing and public relations materials, websites, and communications strategies. Clients included Ohio University and Marietta College.

• Coordinated marketing communications projects, ranging from hospital advertising campaigns and annual reports to complex accounts for science laboratory project manufacturers.• Development of creative marketing strategies and created company branding programs.

• Launched Ohio Today, Ohio University’s award-winning alumni magazine, and served as a writer and editor.• Managed staff writers, freelance writers, photographers, and web developers.• Wrote news releases and pitched university-related articles to local, state, and national media.

Wrote and edited science-related stories for Perspectives, Ohio University’s research magazine. Story topics covered the hard sciences (biology, physics) and social sciences (psychology, anthropology).

• The Herald-Dispatch, Huntington, WV (covered higher education and research)• The Marietta Times, Marietta, Ohio (education)