Melissa Coffin Email & Phone Number

At Just Ingredients, I lead cross-functional teams in managing and executing marketing projects with competing deadlines and shifting priorities. I develop and monitor project schedules, budgets, and resource allocation across 3 different teams within the marketing department, collaborating with sales, creative, and product teams to align project objectives and timelines. I conduct risk assessments and develop contingency plans to mitigate project risks and ensure roadblocks are resolved, while providing regular project updates to key stakeholders. I rely heavily on data to inform future decisions and marketing direction. One of my favorite wins to date is successfully helping to grow the Instagram account @just.ingredients.shop from 0 to over 86K followers.

Central Texas

Design and implement marketing campaigns.Create posts, offers, events, graphics and videos for all social media outlets.Engage clients and potential partners as a brand ambassador via social media channels.Maintain a consistent look and style in all communication and marketing pieces.Manage Shopify account to ensure ideal user experience.Develop print and digital materials for internal and external clients.Manage media relations.Coordinate monthly report to senior managers.Contribute to the development of publications and third-party websites.Plan and market events for The Vineyard at Florence.Design and execute email marketing campaigns.Take property photos as needed.Coordinate with vendors to ensure error-free content and timely delivery marketing materials.

Austin, Texas Area

Created, edited and distributed content for blog posts, website, email campaigns and print materials.Improved social media presence by managing and developing paid ads and campaigns.Updated, managed and created content for Instagram, Facebook, Twitter and LinkedIn. • Increased social media engagement by 400% • Increased social media traffic to website by 62%Ensured deadlines were met through the project management of six departments.Wrote and edited compelling and error-free content.Designed print and digital collateral.Positioned organization as thought leader through all outlets.Supported marketing strategy and brand management internally and externally.Managed website and blog in Wordpress.Redesigned monthly newsletters to improve community outreach.Tracked and analyzed Google Analytics, social media metrics, website metrics and Google Adword campaigns.Facilitated, managed and participated in review processes for all marketing materials to ensure error-free content.Supported website management in Wordpress.Deployed email marketing campaigns to targeted audiences.Maintained media lists.

Blacksburg, Va

Supervise student staffOversee facility Manage front deskEnsure safety of patrons

Blacksburg, Va

Maintain communication between National Headquarters, executive board and general bodyEngage and motivate chapter members to participate in chapter-wide eventsLead weekly chapter meetings for a 200-person audienceCoordinate weekly executive board meetings Oversee conflict resolution initiatives Enforce risk management standards

Write press releases and blogResearchDevelop webinarsServe on marketing teamCreate and develop marketing materials (web & print)

Maintain open communication between the National Headquarters, the executive board, and the general bodyPlan productive meetings and fundraising eventsMarket our organization and upcoming eventsUpdate social media outletsMotivate and oversee the executive board in completing tasks