Melissa Coffin Email & Phone Number

California, United States

- Collaborate with a team to manage our jersey badge partner, Rakuten- Assist in the development of events for all partners- Manage 3 additional partnerships

- Assisted in managing partnership accounts like Anheuser-Busch, DoorDash, Google Cloud, and more- Developed recap decks for multiple partners showcasing all end of season metrics

- Managed $1.6 million in partnership revenue- Facilitated the branding of multiple concession areas in Kaiser Permanente Arena- Reviewed, evaluated, and created assets for upcoming season - Executed partnership assets including in-game, out of home marketing, and events as outlined in contracts

Manage revenue reporting and CRM systemCoordinate the creation and execution of all partner assets (in-arena, community, marketing, and digital) with corresponding departmentsOrganize and execute partner networking events designed to engage contacts and promote networking opportunitiesCreate end-of-year recap decks for all partnersAnalyze social media impressions and engagement for partner branded posts

Assisted in the execution of amateur golf tournaments in the state of UtahCreated digital content for web ads and social media via Adobe Creative Suite and Canva

Assisted with all athlete branding including the creation of logos, websites, and digital contentCreated and posted digital content on social media accounts including Instagram and Twitter

Managed volunteers/employees assisting with gameday partner activationsWorked with internal departments to satisfy partner related event and promotion needsAssist in preparation and execution of special events including the annual partner summitFulfilled and tracked partner activations for Anheuser-Busch, KIA, SouthWest Airlines, Disney and othersCollaborated with Nike, internal departments, and contestant winners to execute Game Growers program Lead UHC Spotlight on Small Business project (manage the creation and execution in-game assets for a monthly Orlando small business contest winner)

Managed events team including training, scheduling, and facilitating eventsFulfilled promotions for Utah Jazz, Real Salt Lake, Megaplex Movie Theatre, college athletics (BYU, ISU, BSU, DSU, Snow College) and Utah High School sponsorship accountsAssisted in quality control of events and marketing for the new Mountain America Expo Center in Sandy, UTDesigned and execute corporate events at corporate office for 900+ employees and their families

Conducted research on corporate sponsorships for Utah Jazz, Real Salt Lake, Oakland Raiders and the Oakland A’s Provided strategy feedback to Marketing Managers on sponsorship deals for NBA and MLS teams in UtahAnalyzed sponsorships across multiple platforms including broadcasting, venue, radio, websites and social media

Provo, Utah Area

Organized multiple 8-week ACT preparatory courses for 65-80 prospective students per classFacilitated week-long ACT camp for 200+ students on BYU Campus and at the BYU Salt Lake CenterCoordinated schedules with teachers, students and BYU room scheduling

Increased efficiency in data analysis; decreased project time by 50% Provided individual assistance to students with math related questions, increasing their understanding with math related concepts Acted as liaison between BYU administration and schools participating in State Math ContestLed coordination of banquet and awards with cash prizes for individual and team winners

Provo, Utah

Increased customer reach by 50% through management of social media platforms including Facebook and InstagramBoosted company exposure and built business ties through organization and execution of live music eventMarketed additional location on social media platforms and Yelp Business sites

Castle Rock, Colorado

Castle Rock, Colorado

Bachelor Of Science - Bs, Experience Design And Management

Activities and Societies: Sports Business Club (Vice President), Women in Business Club, Marketing Association, Experience Design Society.

Education record