Melissa Crowe Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

➢ Managed Austen Heller brand within Private Equity firm W Diamond Group; responsible for Austen Heller P&L including annual operating budget forecasting and optimizing marketing planning and operations processes, reducing third party expenses 6.7% YTD➢ Developed and coached Austen Heller team members to improve individual and group performance, including scope of roles and responsibilities, goal setting, and performance reviews; introduced integrated channel marketing plan for the team, improving efficiencies and reducing digital marketing expenses 24% ➢ Led sourcing and selection of new European supplier, including developing quality standards, costing benchmarks, production lead-times, and product design process with the goal of improving service levels 40%➢ Created digital marketing/social media channel strategy, including Instagram, Facebook, Display, and Email; led team through implementation including targeting tactics, SEO, and pricing strategy improving CPA 37% ➢ Established wholesale channel growth strategy through exclusive, customer-centric product portfolios and achieved leadership buy-in for new seasonal assortments and pricing strategies, increasing sales 196% ➢ Redesigned product detail pages using industry insights and best practices, and incorporating customer feedback, reducing return rate 18%

Greater Minneapolis-St. Paul Area

➢ Managed P&L responsibilities for digital channel of $820M department, including product portfolio, pricing and promotion strategy, and site presentation, achieving 17% YOY growth ➢ Led strategy development to improve digital profitability with pricing team, operations, and key vendor partners resulting in a 750bp increase in Gross Margin ➢ Partnered with premium vendor to develop and plan national brand campaign including TV spots in 9 major markets, email campaigns, and social media placement resulting in over 1.4M impressions and 800% increase in CTR, and achieving goal of 100% YOY sales growth ➢ Worked with key vendor partners and internal content teams to plan and optimize email marketing campaigns, increasing conversion 35% ➢ Managed the digital channel for an additional $484M department during peak holiday season, developed incremental promotional and partnership strategy, doubling growth trend in 4 months and over achieving financial plan by 8.7% ➢ Teamed with internal and external product development teams to design exclusive décor items, leveraging category trends and insights, growing the category 220%

Greater Minneapolis-St. Paul Area

➢ Managed P&L responsibilities for the digital channel of $198M department, achieving 49% YOY growth within six months and overachieving financial plan by 27% ➢ Sourced and launched online seasonal assortment, positioned to mitigate loss-of-sales risk and maximize brick-and-mortar sell-through rates; captured over 25% of the category’s digital sales for the season ➢ Developed product positioning, vendor base, and market-entry strategy for a new digital product category, targeting an $8M opportunity

Greater Chicago Area

➢ Managed the closing process for a $163M custom medical kit product line, including hospital contract pricing for $47.5M sales ➢ Analyzed cost reporting to optimize product freight, import duties, medical device taxes, and warehousing charges, reducing net cost over 6% ➢ Facilitated new product sourcing, packaging, and production accuracy by teaming with Engineering, Operations, Quality and Marketing teams, improving gross margin by 3% ➢ Collaborated with Sales Representatives and customers to complete domestic and international new business tenders and bids, winning $1.2M in new business in 2013 ➢ Appointed as divisional lead for ad hoc marketing initiatives and projects including web portal development for 20+ medical dealers ➢ Created marketing brochures for new product launch with Graphic Design team to be used by over 990 Sales Reps to aid customer education

Greater Chicago Area

➢ Led forecasting and demand planning process for surgical apparel product line comprised of 7,000 SKUs with inventory value exceeding $11M ➢ Collaborated in product development including marketing insight analysis, evaluating new product launches, and adjusting production levels based on real time sales data ➢ Responsible for master scheduling in six offshore manufacturing facilities located in Africa, Asia and Central America, achieving optimal cost and delivery lead time ➢ Improved forecasting accuracy and inventory redeployment resulting in increased service levels of 31% in eight months and reduced surplus inventory 29% ➢ Developed capacity planning model utilizing SAP APO, increasing schedule adherence and reducing backorders by 27%

Raleigh-Durham, North Carolina Area

➢ Improved conversion rates 15% by evaluating clients’ marketing campaigns for effectiveness via A/B testing and used conclusions to develop strategy for future campaigns ➢ Developed ROI calculator for clients’ use as well as researched new regression techniques to improve testing efficiency ➢ Analyzed past internet marketing campaigns tactics and results to create case studies for use as marketing tools for the business development team

Master Of Business Administration (M.B.A.), Marketing, Strategy

Activities and Societies: Internship: SC Johnson, Summer 2014 • Emphases in Marketing and Strategy • Graduated with High Distinction •.

Master Of Business Administration - Mba

Bs, Economics

Bachelors of Science in Economics with a focus in Econometrics. Minored in History and earned a Markets and Management certificate.