Melissa Cullison Email & Phone Number

Maryland, United States

Consultancy for CPG food and hunger relief strategy. Specialty expertise in supporting food banks and non-profits across the U.S to identify and apply for government and private grants.

United States

National

The Milk Processor Education Program (MilkPEP) is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board (MilkPEP) runs the got? milk - Milk mustache campaign, The Great American Milk Drive & Built With Chocolate Milk Campaigns. These are multifaceted campaigns designed to educate consumers about the health benefits of milk and drive national milk sales.In this Directors role, I cover the entire U.S territory and represent all of our national campaigns and manage the direct relationship for MilkPEP between U.S. dairy milk processors brands (over 210 locations), industry partnerships, CPG brands and national retailers.Responsible for the communication, activation and direct to retail sales of high profile milk marketing campaigns and strategies. I specialize in leveraging the national campaign assets to build custom program activation for retail and brands in experiential marketing/grassroots, packaging, POS, social and digital.With my oversight in 2014, The Great American Milk Drive was created. It is the first charitable giving program of its kind that enables gallons of milk to be donated by voucher form to local Feeding America Food banks by consumer donations. GAMD program is complex with custom retailer-specific logistics, dairy laws, coupon distribution and fundraising. This program has raised over 3MM+ incremental gallons of milk for the Feeding America network and engages over 20,000+ national retail stores. The GAMD program structure has enabled the USDA to make a first time commodity purchase of fluid milk for food banks. Currently, the USDA has allocated over $1B for fluid milk purchases since 2018.The position also includes the management of agency partners, customer service team, inventory management, CRM Salesforce, experiential marketing campaigns.

National Manager

Creating The Most Memorable Consumer Experience!Management of the East coast operations team for experiential marketing firm. Role consisted of multiple consulting projects for clients throughout U.S & Canada. Major client list: Starbucks, adidas, Safeway/Cargill, Ameriquest, Miller-Coors, Pom-Wonderful, Nintendo, P&G.Our largest client work was for Starbucks. We were embraced as an extension of Starbucks, leading all of their experiential event work in the U.S. We were charged to roll out their new seasonal beverages by sampling to and educating consumers on the premium coffee, syrups and offerings at Starbucks. I served as an Operations Advisor and Account manager for Starbucks, where I trained all internal staff on Starbucks procedures and beverage crafting, while also assuring top quality standards and impeccable customer service standards were followed at each event.Expertise in designing, implementing and delivering the highest caliber consumer experience at high profile events. Responsible for all on-site operations including staff, permitting, equipment, water, transportation & talent. Training and curriculum development for each client, including best practices and protocols representative of each brand.Starbucks - Year round sampling teams, National flavor/holiday roll-outsStarbucks "Avant Grande" - Art & Food Events in NYC & D.CStarbucks Coffee Festivals - (DC, Miami, Chicago)Cargill/Safeway - Rancher's Reserve -National roll-out, Year round sampling team, DC BBQ BattleAdidas NBA All - Star Game - Sweepstakes - Las VegasAmeriQuest - FanFest & All- Star Game- DetroitAdidas Boston Marathon - SweepstakesNintendo - D2 launch - National roll-out - NY, BostonNintendo - Wii - Holiday ToursNHL & Jetta - Launch of NYC store, Car giveawayMany More!

Varied

Specialized in PGA Tour & Champions Tour Golf events, positions varied per event assigned.Providing the most up to date information to the on-site press and wire. Managed player relations and overall media relationship pre/during/ post tournament. For Fleet Boston Classic, I was head of buying & merchandising for apparel and event merchandise, while also managing the NHL special golf event.Full management of Media tent & Interview tent (including catering)Press releasesConducting on-site media interviews with talentOnsite Audio/Visual/Lighting Press credential verificationBuyer & Merchandiser Kemper Open, PC Potomac At Avenel: 2000, 2001, 2002, 2003 - Media AssistantGreater Baltimore Classic, Hayfields Country Club: 2002 - Media DirectorU.S Senior Open, Caves Valley: 2002 - Champion Staff, Media AssistantHeritage Classic, Sea Pines, Hilton Head, SC: 2002, 2003 - Champion staff internFleet Boston Classic, Boston, MA: 2003- Buyer & merchandiser, NHL/Champions tour special event2004: Merchandiser and buyer for Glen Oaks Country Club - now home to PGA Tour event, Northern Trust ( Ralph Lauren Purple label, Burberry, J. Lindeberg, Peter Millar, Ecco, Nike, Titliest, Taylor made etc)

Business, Marketing

Education record