Melissa Don Email & Phone Number

Santa Monica, California, US

Santa Monica, California, US

New York, NY, US

Current Client: Samsung Global

New York, NY, US

Current Client: Samsung

Santa Monica, CA, US

• Oversaw strategic, complex creative campaigns for Hulu Originals (Greenhouse)
• Independently led the planning/executions of Originals advertising and forecasting campaign impact in a saturated industry
• Understood business objectives to pivot strategy based on company OKR’s and industry progression
• Collaborated closely with Creative Marketing, Media, Strategy and Product to produce high performing creatives
• Managed campaign lifecycles, enforced QC process, provided solutions to drive increase sub acquisition
• Established creative standards for Hulu Originals – testing assets and analyzing data to increase brand recognition

Los Gatos, CA, US

• Lead digital marketing campaigns on Global/International Originals for the LATAM market
• Oversee digital briefing, production, delivery of assets with a primary focus on dynamic display, rich media, and paid social creatives
• Strategize cross-functionally with partners to ensure digital initiatives are cohesive with full 360 campaign (per region)
• Lead communications during the project lifecycle to ensure that creative/media agencies and internal stakeholders are aligned
• Define, negotiate, communicate, implement and monitor technical quality standards and creative integrity on all project deliverables according to Netflix creative guidelines
• Analyze consumer insight reports to provide strategic recommendations for concepts best for the title campaign

Santa Monica, CA, US

• Oversaw and managed campaigns including on/off-channel assets, broadcast, print, rich media units, high impact social spots, email campaigns and partnerships
• Collaborated with in-house production teams from brief kickoff to creative completion
• Reviewed creative deliverables and provide feedback/understand where changes were needed to be made
• Experienced in reviewing creative assets via DoubleClick and provided consolidated feedback for quality assurance
• Worked cross-functionally between Campaign Managers and Creative team to execute projects based on brief/concept
• Led day-to-day communication with internal Brand teams, Creative teams and outside vendors, media and creative agencies

Los Angeles, CA, US

• Project Manager lead on digital banner executions for LDA Lexus producing over 1000+ banners for all car models
• Managed 2-3 major and 2-3 minor digital/print projects at a time (budgets starting at $100,000) including digital banners, interactive banners, brochures, paid social and print deliverables
• Reviewed budgets and ensured projects are within cost and time
• Led day-to-day communication with internal Production, Creative, Legal, Strategy, Product and Account teams on national and Lexus Dealership Association campaigns
• Created and implemented process documents to increase efficiency and trained team members on digital banner execution & deliverables
• Closely collaborated with the project team from project conception to finish and ensured effective and efficient project completion

Culver City, CA, US

• Developed and maintained project schedules, budgets, communication with the internal team, status reports, etc.
• Collaborated with the project team to estimate costs/timing for tasks such as project strategy, visual/functional design, technology requirements and social media planning
• Organized photo shoots (Butterfinger Pinterest and Nestea social content) and managed internal team to complete deliverables for brand review and approvals.
• Oversaw multiple projects (including clients like Butterfinger, Zealot, SweeTARTS and internal projects) and ensured tasks were completed based on schedules and within budget
• Learned and applied best practices on SEO and content per brand

Santa Ana, CA, US

• Strategize and implement marketing programs such as in-store marketing displays, updating retail experience, limited time drink programs, and monthly promotions to further increase sales
• Work directly with creative agency to develop marketing assets for current/future programs. Manage the agency’s deliverables to get the elements completed by the deadline requested
• Collaborate with Operations department to ensure marketing programs are communicated to individual stores effectively
• Manage/maintain relationship with vendors to ensure all items needed to print/shipped to stores are fulfilled in an organized and timely manner
• Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
• Support the marketing team members with day-to-day marketing tasks and coordinating marketing projects and activities

Irvine, CA, US

- Served as a liaison between Account and Creative teams by managing creative flow, project timelines, internal and client reviews, as well as briefing projects to the extended team and managing client expectations- Familiarized myself with each brand’s unique culture to ensure every project and activation were on-brand - Managed and assisted.

Bachelor Of Arts (B.A.), Communication And Media Studies

Communication And Media Studies