Melissa Dudley Email & Phone Number

Chicago, Illinois, United States

• Develop Power BI dashboards using SQL to query data from 10 media channels in Google BigQuery to streamline weekly media campaign performance• Calculate and assess the ROI for multi-million-dollar sports partnership deals using historical media value and impression data.• Analyze current product sales and marketing campaign performance for new product launches using Google Analytics and Tableau, comparing results to benchmarks and previous product performances.• Communicate weekly campaign analysis updates to the marketing team and upper leadership through clear and concise presentations.

• Lead a team of 7 Vice Presidents to ensure organizational stability and consistency.• Manage event and project creation to provide business analytics students with quality experiences.• Network with internal and external partners to gain opportunities for the organization.

• Establishing a successful new student organization focused on business analytics.• Leading impactful events, drawing 100+ participants and fostering engagement within the club.• Playing pivotal role as a mentor, providing guidance and support to underclassmen, promoting club cohesion and member development.• Managing the organization’s financial matters, including grant applications and fundraising initiatives, while leading a dynamic finance committee to drive successful fundraising strategies.

Lisle, Illinois, United States

• Utilized Power BI and Excel to conduct in-depth analysis of sales data, resulting in the formulation of a comprehensive business recommendation to improve company efficiency and profitability.• Created Power BI dashboards to aid my team in moving toward data driven decision-making.• Demonstrated leadership and developed my communication skills by organizing and leading a team huddle that promoted idea sharing and team cohesion.• Presented the outcomes of my summer work to a high-profile audience of over 100 company executives and leaders, effectively conveying complex information in a professional environment with confidence

Downers Grove, Illinois, United States

Managed inventory and product placement in a retail environment

Glen Ellyn, Illinois, United States

Mentored and instructed high school students in team sports

Bachelor Of Science - Bs, Business Analytics And Information Management

Activities and Societies: Honors College, BAIM association (VP of Finance/Treasurer), Women in Business, Purdue Field Hockey ClubData.

Bachelor'S Degree, Marketing

High School Diploma