Hands-on consultancy guiding both agencies and companies through all facets of content for social media.Experienced in concepting social media strategies, conceptualizing large-scale initiatives in the digital space, organizing photo shoots, enlisting brand-right partners, writing and editing concise copy, and managing all elements to see a plan through to publishing to ensure cohesive and considered results for your brand. Clients include NETTE, Watches of Switzerland, Mayors Jewelers, Betteridge, Beach House St. Barth, Goodal, via CA Creative.

My role encapsulated launching a new brand into a very busy space, establishing a tone of voice, and using the focus points of luxury and sustainability, to contribute to Nette's growth in just two years to international distribution through stores like Nordstrom, and working with external partners to generate and facilitate coverage through publications such as Vogue, W Magazine, The Strategist, ELLE, Harper's Bazaar, and more.

Head of content for all agency clients, developing and overseeing all social media content for channels including TikTok, Instagram, Twitter, LinkedIn, and Facebook.Duties included: Concepting, influencer partnerships, strategy, production and implementation, team management.Clients included: Shopbop, EDITION Hotels, NETTE, The Peninsula Hotels, Watches of Switzerland, Rosewood Baha Mar, Saturday Skin, PS at LAX (formerly The Private Suite), Great Jones Distilling Co., Accutron, Le Monde Gourmand fragrances, Mayors Jewelers, Accutron, among others.