Melissa Franko Email & Phone Number

Mount Airy, Md, Us

Provided branding consultation, including survey development and analysis, industry research, and development of key message strategies and overall company positioning.

Baltimore-Washington Metro Area

Provided strategic marketing consultation and project execution for a variety of clients, from an international chemistry company to a local electrical contractor. Included marketing plan development and execution, campaign project management, content development, trade show planning and execution, and operations and sales team support.

Columbia, Md

Led ADG's Commercial Client Services team to deliver an outstanding service experience for clients throughout the strategic planning, creative development and execution process. Clients included Centric Business Systems, Downtown Columbia and Howard Bank. Also led business development efforts for the Commercial division, including proposal development.

Baltimore, Md

Provided strategic direction for one of Planit’s account management teams. Responsible for strategic insight, team development, client growth, and agency profitability. Directed multi-year national campaigns for Simply Asia, a leading Asian convenience food brand and division of McCormick & Company. Spearheaded the strategy, design, content, and development of the McCormick Corporate brand website and the McCormick 125th Anniversary digital campaign. Also managed strategic relationships with Senior Helpers (a multi- million-dollar in-home care franchise company), Under Armour, and Miles & Stockbridge Law Firm. Other clients on the team included Def Jam Records, Marriott International, Inc., and Four Seasons Hotels and Resorts.

Annapolis, Md

Managed and executed multiple communication projects from inception to completion which involved ensuring the development, implementation, and distribution of consistent, positive, and effective materials/messages. Managed online campaigns across different channels to ensure program-specific ROI goals were met. Developed strategic and tactical plans for new and existing social media platforms, including content. Tracked and analyzed metrics for all marketing campaigns; provided and implemented suggestions for increased ROI.

Edgewater, Md

Responsible for the overall development and maintenance of the TBC brand, including the creation and implementation of marketing plans for all TBC assets – Atlantic Golf, Atlantic Marinas and TBC commercial and residential real estate properties. Collaborated with facility managers to align positioning and goals, and developed marketing plans within established budget parameters. Planned and managed advertising and promotional campaigns to achieve TBC's strategic objectives, including creative execution and effective use of media outlets. Continuously examined market conditions to capitalize on opportunities and adapt to changes.

Annapolis, Md

Responsibilities included direction and implementation of public relations programs, as well as managing diverse integrated marketing plans that incorporated branding, media planning, direct marketing and interactive projects. Clients included: Arundel Habitat for Humanity, National Chicken Council, Big Steaks Management and Zachary’s Jewelers.

Annapolis, Md

Planned and executed integrated marketing programs that incorporated building brand identity, direct marketing, ad campaign development, media planning, website strategy, and public relations. Day-to-day client contact. Main focus was establishing client credibility by drafting/coordinating bylined articles and arranging media briefings and interviews. Public relations efforts yielded placement in a variety of local business and national industry trade publications. Clients included: CapitalSource, RDA Corporation and UltraBridge.

Washington, Dc

Executed development and maintenance of public education campaigns and strategic communications and marketing initiatives for nonprofit clients. Responsibilities included market research, composing and editing collateral materials, coordinating special events, and developing and implementing media relations programs. Clients included: National Association of Counties, STEP Online and Young Audiences.

Washington, Dc

Facilitated development and implementation of projects for cultural, environmental, educational and technology accounts. Responsibilities included managing and conducting industry research, composing and editing marketing materials, client website maintenance, drafting new business proposals, writing and coordinating the distribution of press releases, developing media relations plans and maintaining media lists. Clients included: Consumer Healthcare Products Association, Discovery Communications, Inc., Hispanic Heritage Awards, and Mitsubishi International Corporation.

Masters, Public Communication

Bachelor Of Arts (B.A.), Communication, General