Melissa Franko Email & Phone Number

Mount Airy, MD, US

Provided branding consultation, including survey development and analysis, industry research, and development of key message strategies and overall company positioning.

Baltimore-Washington Metro Area

Provided strategic marketing consultation and project execution for a variety of clients, from an international chemistry company to a local electrical contractor. Included marketing plan development and execution, campaign project management, content development, trade show planning and execution, and operations and sales team support.

Columbia, MD

Led ADG's Commercial Client Services team to deliver an outstanding service experience for clients throughout the strategic planning, creative development and execution process. Clients included Centric Business Systems, Downtown Columbia and Howard Bank. Also led business development efforts for the Commercial division, including proposal development.

Baltimore, MD

Provided strategic direction for one of Planit’s account management teams. Responsible for strategic insight, team development, client growth, and agency profitability. Directed multi-year national campaigns for Simply Asia, a leading Asian convenience food brand and division of McCormick & Company. Spearheaded the strategy, design, content, and.

Annapolis, MD

Managed and executed multiple communication projects from inception to completion which involved ensuring the development, implementation, and distribution of consistent, positive, and effective materials/messages. Managed online campaigns across different channels to ensure program-specific ROI goals were met. Developed strategic and tactical plans for.

Edgewater, MD

Responsible for the overall development and maintenance of the TBC brand, including the creation and implementation of marketing plans for all TBC assets – Atlantic Golf, Atlantic Marinas and TBC commercial and residential real estate properties. Collaborated with facility managers to align positioning and goals, and developed marketing plans within.

Annapolis, MD

Responsibilities included direction and implementation of public relations programs, as well as managing diverse integrated marketing plans that incorporated branding, media planning, direct marketing and interactive projects. Clients included: Arundel Habitat for Humanity, National Chicken Council, Big Steaks Management and Zachary’s Jewelers.

Annapolis, MD

Planned and executed integrated marketing programs that incorporated building brand identity, direct marketing, ad campaign development, media planning, website strategy, and public relations. Day-to-day client contact. Main focus was establishing client credibility by drafting/coordinating bylined articles and arranging media briefings and interviews..

Washington, DC

Executed development and maintenance of public education campaigns and strategic communications and marketing initiatives for nonprofit clients. Responsibilities included market research, composing and editing collateral materials, coordinating special events, and developing and implementing media relations programs. Clients included: National Association.

Washington, DC

Facilitated development and implementation of projects for cultural, environmental, educational and technology accounts. Responsibilities included managing and conducting industry research, composing and editing marketing materials, client website maintenance, drafting new business proposals, writing and coordinating the distribution of press releases.

Masters, Public Communication

Bachelor Of Arts (B.A.), Communication, General