● Serve as the central point of contact for marketing and promotional items.● Manage the company’s Promotional Calendar including tracking of multipleprojects simultaneously.● Assist the Chief Marketing Officer with planning online promotional events.● Serve as a liaison between the Marketing Team and support staff.● Implement and manage projects in Basecamp that includes project files,templates, assigning project tasks, and deadlines.● Collaborate with the Marketing Team to create and implement the company’sMarketing Plan, including generating qualified leads, reducing customeracquisition cost, and increasing profitability.● Coordinate with external vendors and clients.● Work with internal program directors to leverage sales skills and capabilities.● Lead, manage, and hold the Marketing Team accountable.

• Marketing and communications leader on the Weatherables Leadership Team - participating in weekly Level 10 meetings and quarterly planning sessions. • Own & implement the marketing plan and all customer facing marketing.• Create, develop, and implement B2B and B2C product marketing initiatives including settingand tracking success metrics.• Ensure all marketing creative meets the established brand standards.• Managed the development of the Weatherables binder- a sales toolkit provided to HomeDepot Pro Desks.• Create B2B and B2C email marketing campaigns - including weekly newsletters. Determine content, develop the creative and manage the delivery and the success of campaigns using NetSuite & MailChimp. Combined audience of over 15,000. Average open rate of 19.6%.• Create and update sales literature and brochure and own the print production process (printer selection, cost, quantities and proofing).• Write internal/external communication and advertising copy. • Write online product descriptions and edit images using PhotoShop for product listings on homedepot.com- 3140% increase in sales from 2014 to 2020.• Design flyers, tradeshow banners, website homepage banners, landing pages, signage etc. • Designed packaging for products currently sold in store at select Home Depot locations.• Worked with a third party agency to develop installation videos for each fencing panels.• Worked with internal and external partners to launch a new Magento e-commerce website.• Developed the Weatherables Pro Program and the Customer Referral Program to engagecustomers and grow sales.

Marketing Operations Specialist (Jan. 2010-Oct. 2014)• Established/managed the Welcome Box - delivering marketing materials to 600+ branches.• Wrote and procured content for the company-wide monthly marketing newsletter.• Oversaw the creative development, production, and distribution of all merchandising.• Managed the department forecasting and reconciliation process for a +$20M budget.• Managed the selection, design, and distribution of the Huntington pen- over 5.6M thru 2014.• Established a marketing toolkit to leverage efficiencies/best practices for branch openings.• Managed the Refer a Friend program including developing an automated audit, development and implementation of merchandising,to fulfillment. Resulted in 18,500 new accounts in 2009: 35% increase in balances/13% decrease in 90 day attrition/ 16% new to bank households growth over 2008.• Coordinated the update of template print ads to ensure brand consistency and maximize cost efficiencies.Marketing Assistant (Jan. 2006-Feb. 2009)• Managed the Huntington logo merchandise program.• Contributed to high visibility marketing initiatives including merchandising and grand openings. • Assisted the Chief Marketing Officer and often interacted with senior management.Process Administrator for Direct Bank Operations (June 2004-Dec. 2005)• Opened new accounts and processed forms submitted by Direct Bank Specialists and online customers.• Ordered departmental supplies and account disclosures.Direct Bank Specialist (Jan. 2004-May 2004)• Provided potential and current clients with account information and sold bank products and services.• Aided in the training of new Direct Bank Specialists and Directory Assistance Operators.

• Recruited over 150 participants for 60 studies.• Selected to serve as a team leader overseeing recruitment on selected projects.