Melissa Hensley Email & Phone Number

TRUSTED STRATEGIC COMMUNICATIONS LEADERSkilled storyteller building brands, managing risk, and advancing organizational goalsI am a decisive, goal-oriented strategic communications leader with a 20+ year career using data-driven communications strategies to advance organizational goals. I have led successful teams, programs, and campaigns across PR and marketing, including all aspects of the PESO model (paid, earned, shared, owned). My expertise and counsel are trusted by Fortune 500 CEOs, small business founders, and elected officials alike.EXPERTISE • Deep strategic communications expertise + marketing and brand fluency = delivery of successful communications programs that advance both corporate and marketing goals• Translating complex products, programs, and ideas into digestible messages tailored to target audiences and brand goals• Steady crisis and reputational risk management that leans heavily into foresight and preparation• Focused internal communications programs that maintain peak employee performance and engagement during organizational change• Skillful management of high-value, complex client accounts• Proficient corporate communications strategy, implementation, and team leadership around earned and social media, thought leadership and executive visibility, internal communications and employee engagement, ESG and corporate social responsibility, media and speaker training, and general corporate affairs• Wide array of industry sector experience, including energy and the energy transition, advanced technology, aerospace and defense, banking and financial services, global retail, economic development, public sector, and arts and culture