Melissa Isaacs Email and Phone Number
Melissa Isaacs is a Digital Campaign Specialist Team Lead at takealot.com at takealot.com. They is proficient in English and Afrikaans.
Takealot.Com
View- Website:
- takealot.com
- Employees:
- 1768
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Team LeadTakealot.Com Oct 2021 - Present -
Digital Campaign Coordinator Team LeadTakealot.Com Oct 2021 - PresentCape Town, Western Cape, South Africa• Manage and prioritize the executive and analyst's workflow.• Deliver ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology.• Communicate and manage relationships with internal and external clients.• Ensure all campaigns are trafficked in compliance with established data taxonomies.• Provide subject matter expertise in at least one connected tech stack (e.g., Google).• Deploy site-side tracking across multiple tag management solutions.• Manage a team of Digital Campaign Specialists to ensure effective campaign planning and execution against set targets.• Oversee the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion.• Track overall performance of campaigns and set optimization processes.• Liaise with Marketing and the Merchant team to improve working relationships and processes.• Work with the Traffic team to manage the prioritization of campaigns and relevant tasks.• Collaborate with the Advertising Sales Team Leader to improve the way Digital Campaign Coordinators work with Advertising Sales Specialists to execute and report on campaigns.• Identify opportunities to improve campaign results and productivity.• Holistically monitor schedule delivery and find ways to optimize based on clients' success metrics.• Conduct holistic analysis of campaign performance and delivery.• Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies.• Evaluate advertising campaigns against in-house campaigns; report and measure success.Qualifications:• Proven experience in managing digital advertising campaigns.• Strong understanding of ad serving platforms and relevant technology.• Excellent communication and relationship management skills.• Experience with site-side tracking and tag management solutions.• Strong analytical skills and ability to optimize campaign performance. -
Marketing CoordinatorTakealot.Com Mar 2019 - Oct 2021Cape Town Area, South AfricaReporting to Head of Retail and PartnershipsGoogle Ads Manager UploadsZendeskAdministrative support for all Marketing team members including, but not limited to:Administration of all Marketing-led competitions and prize-draws (including winner selection, prize fulfillment and CPA compliance documentation)Ad hoc support for all Marketing team members in coordination of daily duties and administrative tasksDaily monitoring & trafficking of all inbound Marketing enquiries from Zendesk, Conversocial & Marketing inbox, escalating to relevant team members and responding directly where possibleAssist with administrative tasks around broadsheetsSend weekly Marketing Activity UpdatesPartnership and sponsorship assistanceWeekly/monthly offersCreating and management of coupons using the coupon toolVouchers (request & issue)Management of Sampling campaignsEvent coordination and managementPrepare marketing reports and presentations by collecting, analyzing, and summarizing all applicable data.Keep promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.Assist brand teamCompetition agreements for Radio adsSourcing products for TV adsInfluencer campaignsAssist Traffic ManagerCreating Asana tasks for promo’s, newsletter, weekly carousels, flyoutsFollowing up on creativeBuilding and maintaining brand stores -
Customer Relations Team LeadTakealot.Com Mar 2014 - Mar 2018Cape Town, Western Cape, South AfricaMeasuring & Managing internal customer attendance & Time KeepingPerforming quality assessments on both voice and email customer interactions to ensure that quality and compliance standards are maintained.Ensuring that the productivity targets for a call and email monitoring are met as per internal service level agreements.Ensuring that the quality targets for call and email monitoring are met as per set out for KPI’s.Identify and escalate potential system and process improvements with the aim to enhance the customer’s journey.Identify and escalate problem areas, trends and training opportunities to the appropriate stakeholder/sManage your team’s probation period through regular performance discussions and coaching.Deliver individual/group coaching sessions to ensure KPI Targets are met.Drive and motivate your team to achieve targets.Report on the overall quality of customer interaction activity per agent in your team.Liaise with internal departments to solve customer queries and escalate customer-facing challenges to the relevant stakeholders Assess any service failure and identify the root cause and take appropriate action ensure similar failures are avoidedTake ownership of a customer and ensure their needs are met as soon as possibleLead a team of 15 + Restaurant Support Assistants and optimally manage all staffing needs, productivity, and qualityManage all Internal and External Customer Services complaintsEnsure company policies and procedures are communicated to the team, managing and resolving people-related problems, including but not limited to resolving employees conflict of interest, absenteeism, including but not limited to all industrial relations matters.Manage and maintain a highly focused and motivated teamEnsure the minimum Contact Centre service levels are maintained on a daily basis.Identify, review and propose solutions to issues identified or picked up during the course of performing day to day duties
Melissa Isaacs Education Details
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Sea Point High SchoolN/A
Frequently Asked Questions about Melissa Isaacs
What company does Melissa Isaacs work for?
Melissa Isaacs works for Takealot.com
What is Melissa Isaacs's role at the current company?
Melissa Isaacs's current role is Digital Campaign Specialist Team Lead at takealot.com.
What schools did Melissa Isaacs attend?
Melissa Isaacs attended Sea Point High School.
Who are Melissa Isaacs's colleagues?
Melissa Isaacs's colleagues are Bernard Ndayisenga, Hlonelwa Jebese, Boniswa Gaba, Pretty Tshabalala, Keanan Carelse, Hilda Van Lill, Pamela Mgcina.
Not the Melissa Isaacs you were looking for?
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Melissa Anne Isaacs
Experienced Creative Professional In Visual Communications Design | Graphic Design | Photography | AdministrationCity Of Cape Town -
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1presidenthotel.co.za
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