Responsible for upholding the Marketing Strategy of the Organisation across Australia and New Zealand. Managing the public relation activities including social media, network communications and websites.

• Manage all facets of digital strategy for www.bayfields.com.au• Developing and optimising digital marketing campaigns for Bayfield's Liquor Superstores• Strong understanding of digital advertising, including SEM, SEO, and social media marketing• Execution of weekly EDM communications, from strategy through to build and delivery• Automation development for Bayfield's journey-building • Experience in building and managing highly engaged online communities• Proficiency with Google Analytics including report building, managing dashboards and drawing deep insights from digital campaigns

• Planning and developing digital performance campaigns• Align strategy of paid and organic content to increase engagement• Plan social media strategy to engage and build a community of brand advocates• Collaborate with creative and merchandising teams to create relevant promotional campaigns• Managing day-to-day operations of the Identity direct brand from a digital marketing perspective• Creation of ad assets for use in digital campaigns across Social, SEM and SEO• Planning and briefing promotions across email marketing and social channels• Analysing performance data to provide insights and inform forward planning

• Responsible for the strategy, optimisation and management of digital and social media • Digital campaign activation through cross promotion for both retail partners and on-premise • Execution of digital marketing and CRM strategies• Responsible for content development, delivery, creation and curation• Execution and end-to-end email campaign management• Brand custodian for Kopparberg Australian and New Zealand websites • Defining and execution of website marketing initiatives• Produce engaging digital content for Australian and New Zealand regions• Manage social media strategies to maximize sales for retail partenrs and on-premise

• Manage all facets of online pre-order platforms for www.inskyshopping.com• Manage all facets of online pre-order platforms for www.jetstardutyfreepreorder.com• Execution of digital marketing and CRM strategies• Manage the end-to-end eCommerce experience • Drive eCommerce objectives through an effective conversion rate optimisation strategy• Brand custodian for all content on both websites • Write, develop and produce Inflight Entertainment TVC's for all compatible aircrafts• Manage social media strategies to maximize sales across e-Commerce platforms

• Product and sales training programs / refresher courses for Qantas airline crew • Authored all In Sky Shopping content for Qantas Cabin Crew News• Developed, designed and authored the new quarterly E-Newsletter delivered to over 7,000 crew• Crew communication

• Marketing Manager for Employ Pty Ltd, a boutique Financial Services Recruitment firm • Ran their Customer Care program and all marketing activities • Developed and launched a new business venture for McGrath Executive Suites• Created awareness strategy for new Serviced Office Business Centre in the heart of the CBD• Developed and designed new easy-to-navigate website from scratch• Implemented SEO strategies to ensure site was trending high in organic search measures• Coordinated all aspects of below the line advertising and marketing initiatives• Developed and expanded additional business streams including hot desk bays, executive lounge, membership, events &conferences and virtual tenancy

• Smooth running and management of FRIENDS subscription and membership program• Customer Relationship management for all FRIENDS members• Coordination of FRIENDS event requirements held at The Royal Ballet School • Liaison and coordination for FRIENDS events at Royal Opera House• Full support to the Communication and Marketing department for all marketing programmes• Coordination of marketing mailshots, En Avant mailings, and press enquiries • Administrational support to the Marketing, Outreach, Auditions and Summer School programs

• Smooth running and coordination of all Aveda training schools • Full entry and maintenance of client bookings into the Aveda training database • Organisation of class materials / handdouts for Aveda courses / Education teams • Booking special industry events for all members of education and sales teams

• Complete support to the National Promotions & Special Events Manager • Assist with planning and implementation of all Estèe Lauder Special Events • Planning and implementation of Gift-with-Purchase programs on a local and national basis • Coordination of print advertising for Promotions & Special Events as per Marketing calendar • Coordination of all Radio advertising and tannoy tapes including scripting • Ordering and distributing direct mail brochures, statement inserts, account mailers and promotional mailers for participating retailers

• Sales reporting for all nine UK BBW stores to US Home Office • First point of contact for all stores and regional sales teams• Full administrational support to the Managing Director and Regional Sales Director• General administration support to Public Relations department • Successful opening of 5 stores in Sept 1999 including flagship stores in Bluewater and Manchester

• Responsible for buying and replenishment of duty free stock for all inflight range• Ranging for cosmetics, fragrance, liquor and gifts • Annual product training exhibition and production of training manual for Cabin Crew inflight selling• Monitored and maintained product range displays to a consistently high standard at Qantas Retail stores, Qantas Club Lounges and airport terminals • Input into all aspects of marketing, product development and promotions; contributed towards the design of new ‘stand alone’ Qantas Inflight Shopping brochure