Melissa Kinney

Melissa Kinney Email and Phone Number

Creative Producer + Workflow Consultant @ United States
United States
Melissa Kinney's Location
United States, United States
Melissa Kinney's Contact Details

Melissa Kinney work email

Melissa Kinney personal email

n/a
About Melissa Kinney

As an independent contractor, my areas of focus are creative strategy, project management and process development.My most recent full-time gig was a Creative Producer for the Utah Office of Tourism where I had the incredible opportunity of working on award-winning brand campaigns and creative projects alongside a talented team and marketing agencies. My proudest accomplishment in my time there was helping launch the Forever Mighty initiative in the height of the pandemic, which aims to promote responsible and inclusive visitation within Utah. The initiative's principles have continued to play a significant role in my now freelance career and infused in my work with my clients to support their vision in a carefully-crafted creative presence across their marketing channels.Along with my background in tourism marketing, I've worked in various marketing and artist relations roles within the independent film scene including the Sundance Film Festival, Chicago International Film Festival and Utah Film Center.If you're interested in working with me, take a look at my website​ (melissakinney.wixsite.com/consulting) for my portfolio and list of services.

Melissa Kinney's Current Company Details
Freelance

Freelance

Creative Producer + Workflow Consultant
United States
Melissa Kinney Work Experience Details
  • Freelance
    Creative Producer + Workflow Consultant
    Freelance
    United States
  • Freelance
    Freelance Creative Producer & Consultant
    Freelance Jul 2022 - Present
    With over a decade of marketing experience within the tourism industry and independent film scene, I am excited to be pursuing a freelance career focused on creative strategy, project management and process development.A current client includes consulting the Utah Office of Tourism and its agency partners on turnkey planning processes and tools used to build their nationwide and award-winning marketing campaigns.
  • Utah Office Of Tourism
    Creative Producer
    Utah Office Of Tourism May 2021 - Mar 2022
    Salt Lake City, Utah, United States
    • Oversaw workflow for ongoing content and campaign assets across in-house content team, creative agency, media agency and social media agency using project tracking tools like Asana, Slack, etc.• Set and managed timeline and roles for each stage of content created in-house (planning > build > distribution > reporting) • Captured and communicated vendor-led content project timelines and milestones for wider team awareness• Led in-house internal interdepartmental content and campaign meetings• Served as main liasion to social media agency of record and oversee high-level strategy for social media program (as described in prior role)
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  • Utah Office Of Tourism
    Social Media Strategist
    Utah Office Of Tourism Oct 2018 - May 2021
    Salt Lake City, Utah
    • Managed Visit Utah's global social media strategy (@VisitUtah) across 8 markets including the US, Canada, Australia, Germany, France, United Kingdom, China and India• Produced resources and guidelines like a "Social Media Playbook" to ensure consistency across all markets’ social media pages• Acted as liaison to social media agency of record with a scope of work focused on paid social, social-first content creation, community management, channel insights, social listening, influencer management, etc.• Developed a new influencer and ambassador program by building a tier system, contract framework, assignment opportunities, etc.• Produced an award-winning social-first video series “Let’s Talk Utah” (“Visual Communications” Winner at 2021 Adobe Government Creativity Awards) • Innovated around community-driven initiatives such as creating a contest for a new campaign hashtag (#SheTravelsUtah) and quickly invented a hashtag (#UtahFromHome) with supportive content to combat the COVID-19 pandemic in March 2020
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  • Utah Film Center
    Digital Marketing Manager
    Utah Film Center Jan 2017 - Oct 2018
    Greater Salt Lake City Area
    • Established an elevated social media strategy yielding a 25% growth in social audience and 20% growth in social impressions• Oversaw ad spend, execution and performance of weekly social ad campaigns on Facebook and Instagram• Managed content, design, and delivery of weekly email communications via MailChimp • Coordinated design and distribution of weekly print and digital ads
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  • Salt Lake City Corporation
    Special Event & Film Permit Coordinator
    Salt Lake City Corporation Sep 2015 - Jan 2017
    Salt Lake City, Utah
    • Communicated consistently with relevant city, county and state entities to process and manage 500+ city permit requests for events, films and demonstrations held on public property• Created and distributed weekly custom reports to provide critical permit data to 30+ members on the Event Review Committee • Improved communication with internal and external stakeholders by digitalizing the offline permit application • Collaborated with the Information Management Systems department to simplify the workflow process in the city’s internal record system (Accela) in order to expedite the permit review and approval process
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  • Salt Lake City Corporation
    Event & Marketing Manager (Seasonal)
    Salt Lake City Corporation Feb 2015 - Sep 2015
    Salt Lake City, Utah
    • Managed organization’s relationship with contracted social media agency and developed content strategies to increase online engagement for The Gallivan Center and SLC Events• Led marketing and event logistics for 7 Salt Lake City sponsored events generating attendances up to 4,000 people while staying under a very tight budget
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  • Sundance Institute
    Film Office Coordinator - Panels (Seasonal)
    Sundance Institute Nov 2014 - Feb 2015
    Park City, Ut
    • Oversaw and coordinated air travel, lodging, ground transportation, tickets, credentials and itineraries for 20 panelists including George Lucas, Lena Dunham, Mindy Kaling, Kristen Wiig, Jenji Kohan and Leonard Maltin• Gathered and communicated panel logistics to 50+ filmmakers who also participated on a panel• Managed travel budget for 20 panelists’ flights and lodging accommodations• Handled all benefits and screening logistics for the Paris Is Burning film team a part of the “Collection” program
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  • Salt Lake City Corporation
    Event Coordinator (Seasonal)
    Salt Lake City Corporation Apr 2014 - Nov 2014
    Salt Lake City, Ut
    • Supported Events Manager with 10 events that generated an attendance between 2,000-10,000 people by serving as a direct liaison to service providers including food/retail vendors as well as maintenance, security, lighting, sound and first-aid crews• Administered the completion of conditional permit applications for various 2014 city events including transportation (road closures and parking meters), food handling, waste management, ADA compliance and mass gathering• Organized 2 outdoor movie series with a total of 11 screenings that took place in several city parks by coordinating movie licensing with Swank Motion Pictures, applying for all necessary permits, purchasing equipment and supplies as well as overseeing an events crew of 5 employees• Assisted with budget management needs by ensuring all invoices are paid and processed through the correct cost centers • Represented as a venue supervisor at Gallivan Center’s private events including weddings, fundraisers and concerts
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  • Sundance Institute
    Film Office Coordinator - Shorts (Seasonal)
    Sundance Institute Nov 2013 - Feb 2014
    Park City, Ut
    • Served as the main point of contact for 35 film teams to coordinate all of their festival benefits including lodging stipends, tickets, credentials, ground transportation, itineraries and more• Provided on-site hospitality and assistance for 100+ film team members at Festival screenings and events • Collected and organized accurate production information for 35 films for all of the Festival’s publication materials
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  • Chicago International Film Festival
    Marketing Coordinator (Seasonal)
    Chicago International Film Festival Aug 2013 - Nov 2013
    Chicago, Il
    • Optimized direct and email marketing campaigns to promote 180+ films from 60+ countries using Microsoft Excel and Constant Contact• Oversaw asset collection and placement to execute promotional packages for the Festival’s media partners including the Chicago Tribune, Chicago Reader, Windy City Times, Chicago Magazine, etc. • Worked closely with the Managing Director, Programming Director and Special Events Coordinator to develop and implement event logistics (i.e. budget allocation, catering, setup, event schedules, RSVP lists, etc.) for Spotlight Africa—a program funded by The Academy of Motion Picture Arts and Sciences
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  • Chicago International Film Festival
    Marketing Intern
    Chicago International Film Festival Apr 2013 - Aug 2013
    Chicago, Il
    • Provided marketing and administrative support to the Managing Director in organizing the 2013 International Screenings Program—a weekly film series that features 20 feature film screenings from around the world throughout Summer 2013 • Maintained updates in the mailing list database of 10,000+ records using Microsoft Access and Constant Contact• Managed website and email outreach to promote weekly film screenings for the 2013 International Screenings Program • Assisted with setup, teardown and greeting guests at the International Screenings Program, Television Awards, CineYouth Film Festival, and Member Screenings for feature films including Kings of Summer and The Way Way Back
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  • Mediatracks Communications, Inc.
    Marketing & Social Media Coordinator
    Mediatracks Communications, Inc. Jan 2013 - Aug 2013
    Des Plaines, Il
    • Assisted with tracking, analyzing and reporting listenership data through Nielsen Audio to a network of 450+ affiliate radio stations• Implemented new tools to improve functionality, appearance, navigation and SEO on all web channels for two syndicated radio shows • Optimized presence of MediaTracks’ top service page to the first page of Google’s search engine• Developed and executed long-term social media strategy resulting in an increase of social media followers by nearly 200% • Collaborated with video intern to film and edit a promotional video for MediaTracks’ Audio News Release service
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  • The University Of Iowa Pomerantz Career Center
    Marketing Intern
    The University Of Iowa Pomerantz Career Center Aug 2011 - Dec 2012
    Iowa City, Ia
    • Oversaw marketing initiatives for 3 career fairs held in February 2012 during the Marketing Director’s 3-month leave, which included the finalization of print materials and press releases, and the completion of print and online display advertisements for The University of Iowa Daily Iowan newspaper• Designed and distributed promotional materials including table tents, flyers, and sandwich board signs to advertise 5 career fairs hosted by the Pomerantz Career Center• Filmed and edited videos promoted through the Pomerantz Career Center's website and social media• Drafted email and website content to promote 5 careers fairs and 5 programs offered through Pomerantz Career Center
  • Mediatracks Communications, Inc.
    Marketing & Operations Intern
    Mediatracks Communications, Inc. May 2012 - Aug 2012
    Des Plaines, Il
    • Communicated weekly via phone and email with affiliate radio stations, increasing paperwork compliancy by 40% • Assisted Director of Operations with marketing research, customer service and reporting to clients• Designed and scheduled MailChimp e-Blasts to 900+ affiliate radio stations• Managed short-term social media strategy, created and scheduled weekly updates on 8 websites/pages/blogs, and redesigned webpages on the MediaTracks website to improve functionality, navigation, and connection with Facebook/Twitter
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  • Cimba
    Student Ambassador
    Cimba May 2011 - May 2012
    Iowa City, Ia
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  • Hubbard Street Dance Chicago
    Marketing Intern
    Hubbard Street Dance Chicago Jun 2011 - Aug 2011
    View
  • Hancher Auditorium
    Marketing Intern
    Hancher Auditorium May 2010 - May 2011
  • The University Of Iowa Reach Program
    Office Assistant
    The University Of Iowa Reach Program Sep 2009 - May 2011

Melissa Kinney Skills

Social Media Marketing Social Media Event Planning Public Relations Fundraising Email Marketing Marketing Event Management Wordpress Marketing Research Final Cut Pro Mailchimp Filemaker Pro Indesign Public Speaking Constant Contact Project Management Graphic Design Adobe Premiere Pro Photoshop Elements Adobe Fireworks Qualtrics Microsoft Office Customer Service Advertising Community Outreach

Melissa Kinney Education Details

Frequently Asked Questions about Melissa Kinney

What company does Melissa Kinney work for?

Melissa Kinney works for Freelance

What is Melissa Kinney's role at the current company?

Melissa Kinney's current role is Creative Producer + Workflow Consultant.

What is Melissa Kinney's email address?

Melissa Kinney's email address is me****@****gov.com

What schools did Melissa Kinney attend?

Melissa Kinney attended The University Of Iowa Tippie College Of Business, University Of Iowa, Istituto Filipin.

What skills is Melissa Kinney known for?

Melissa Kinney has skills like Social Media Marketing, Social Media, Event Planning, Public Relations, Fundraising, Email Marketing, Marketing, Event Management, Wordpress, Marketing Research, Final Cut Pro, Mailchimp.

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