Melissa Koay Email & Phone Number

Vancouver, Bc, Ca

Advising learning, marketing, and operations.

Mia’s mission is to empower 1 million women with AI skilling opportunities by 2030. Advising learning and product strategy. Mia is a pioneering learning platform designed to transform learner’s mindset and skills, unlocking the limitless opportunities of AI.

Spearheaded the formulation and implementation of company-wide Objectives and Key Results (OKRs), ensuring strategic alignment and organizational efficiency. Played a pivotal role in mentoring and enhancing the capabilities of the team, providing support in their respective roles and responsibilities. Implemented critical project management methodologies, streamlining processes for optimal performance. Actively contributed to the community launch, alongside developing and executing an innovative 7-day AI challenge and workshop programs. Strategically developed product offerings, aligning with organizational goals and market demands.

Scaled Impact is a premier digital learning consultancy and agency dedicated to empowering impact-driven expert brands to maximize their global influence. We specialize in strategizing unique impact pathways and crafting premium learning experiences that catalyze meaningful change worldwide.Our purpose is to be a conduit of wisdom, bridging transformative experiences to the masses. Our mission is to amplify the voices of experts and thought leaders, creating micromovements and ripples of change across the globe.Led by Melissa Koay, with over 15 years in education and digital learning, Scaled Impact brings unparalleled experience to the table. Melissa's tenure at two $100M edtech giants (Mindvalley & Thinkific) has honed our approach and systems to working with world-class experts to create digital courses that generate millions in revenue.Our Specializations Include: Building Academies from Scratch Innovation & Business StrategyHuman-Centered Product Design with AI-Integrated SolutionsTransformational Curriculum & Learning DevelopmentSystems & Operations for Scaled Course Development High-Quality Creative ProductionAudience Growth, Funnels, & Product Lifecycle Marketing Our Team of Learning Experience Producers: Are ferocious lifelong learners, professional architects of change, and have worked with best-selling authors and brands like Prince EA, Dave Asprey, Maye Musk, Vishen Lakhiani, Gerard Adams, Jon & Missy Butcher, and many more…

I serve as a strategic business advisor, focusing on learning and marketing initiatives such as our go-to-market strategy and product launch. I am actively involved in developing tailored intellectual property, creating skills-based competency models and evaluations, and enhancing curriculum design to optimize learning experiences. My efforts have directly contributed to the introduction of new product lines and the curriculum planning of B2B training programs tailored for Fortune 100 companies such as Dow and Vanguard.

Vancouver, British Columbia, Canada

Strategic Leadership & Product Management: Thinkific Academy owner, I devised team strategic OKRs, which drove user acquisition and content marketing initiatives to produce premium training materials. Led cross-functional teams, including marketing, design, and product departments, to deliver and market a diverse range of courses, contributing significantly to OKRs. Expert Collaboration & Curriculum Development: Collaborated with industry leaders such as Neil Patel and Adam Enfroy, playing a pivotal role in the creation and delivery of highly-rated courses. Developed the curriculum and content for the flagship program, generating over $600,000 in revenue.Innovative Marketing & Lead Generation: Devised and implemented marketing strategies in tandem with the marketing teams, resulting increased lead collection by 20% over the set target in a single quarter. Process Optimization & Team Development: Recruited and led a team of course creators. Revolutionized course production processes, tripling output from 5 to 25 programs within two quarters, through the introduction of efficient systems and workflows. Setting new standards and benchmarks of excellence. Content Creation & Community Engagement: Initiated and tested a YouTube Experts Podcast, achieving over 15,000 views on YT Shorts and maintaining the highest watch times on the channel. Established processes and systems for collaborative program creation involving multiple authors. Subject Matter Expertise & Continuous Improvement: Demonstrated deep expertise in program creation, learning experience design, course business models, and digital marketing. Continuously sought ways to improve and innovate, ensuring the delivery of high-quality educational content and experiences.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Provided expert consultation on learning design and program development. Analyzed learning needs and developed multi-modal learning materials to enhance educational outcomes. Collaborated with subject matter experts to deliver innovative learning solutions.

Penang, Malaysia

Streamlined company training initiatives through detailed instructional and learner needs analyses through in-person interviews, leading to the creation of targeted workshops in business development and digital marketing. Developed comprehensive learning materials and facilitated interactive training sessions, while also implementing assessments for effective skill and aptitude evaluation.

Malaysia

Strategic Development & Innovation: Pioneered the end-to-end process of course creation, from initial partnership discussions to marketing and course evaluation, aligning with the company's vision and business objectives. Spearheaded the creation of Mindvalley’s Dynamic Transformational Curriculum Model, an adaptive learner-centric framework, integrating evidence-based learning theories and strategies.Learning Design & Curriculum Development: Revolutionized learning experiences, increasing Net Promoter Score (NPS) from 30 to 80, through the development of a transformational learning design model. Authored learner-centric curriculums, including defining learning objectives, developing assessment items, and planning engaging learning experiences.Team Leadership & Development: Recruited, trained, and mentored a team of learning designers, rebuilding a team of 6. Initiated the concept of Tribe facilitators across all courses, enhancing the learning community and support network.Project Management & Collaboration: Managed overlapping large-scale projects from start to finish, ensuring alignment across cross-functional teams and international production units. Collaborated closely with renowned authors to create impactful courses, and led the development of content marketing assets in partnership with the marketing team.User Experience & Community Engagement: Implemented learning assets with effective UX design for both mobile and desktop platforms, ensuring accessibility and user engagement. Strategized and executed community engagement initiatives and assessments to enhance learner interaction and course effectiveness.Research & Analysis: Conducted comprehensive research and development on emerging learning experience trends and tech innovations, informing strategic planning and app development. Analyzed learners' needs and identified areas for improvement, ensuring the continuous enhancement of learning experiences.

ICF-Accredited ACC Life, Career, and Executive Coach. Empowered clients through coaching, utilizing positive psychology and neuroscience to facilitate awareness and change. Conducted comprehensive needs analyses and provided tailored coaching solutions to drive personal and professional development. Strong understanding of human motivation, development, and behavior change.

Belo Horizonte, Minas Gerais, Brazil

Developed and delivered customized lesson plans tailored to students’ unique learning styles and intelligences. Utilized a multi-modal approach to teach English to diverse groups of learners ranging from youth and senior adults.

Richmond, Canada

Lead in residential youth housing. Responsible for setting up and maintaining team communication, safety standards, and fiscal policies. Managed high-risk scenarios involving multiple stakeholders and at-risk youth. Established communication and safety standards, and guided youth in learning life skills and self-management.

Sought partnership and launched a grassroots initiative focused on youth wellbeing and leadership development with a local NGO. Developed and delivered workshops incorporating positive psychology, empowering youth well-being, character, and leadership through social activities and education. Recruited and trained volunteer facilitators in leadership and teamwork.

Vancouver, Canada

Delivered exceptional service and mixology skills as a trained flair-bartender. Trained new bartenders. Responsible for end-of-service payout. Built strong customer relationships, contributing to increased sales and customer retention. Coordinated and ensured seamless service in a fast-paced environment

Vancouver, British Columbia, Canada

Facilitated after-school wellness and body positivity workshops for young girls aged 9-14.

Graduate Certificate In Instructional Design, Educational/Instructional Technology

Bachelor Of Arts - Ba, Clinical, Counseling And Applied Psychology, Cgpa 4.06; Graduated Summa Cum Laude (Top 5% Of Graduating Class)

Activities and Societies: Researcher in SFU Helping and Happiness Lab; Research Assistant in SFU Intergroup Relations and Social Justice.

Holisitic Life, Career, And Executive Coaching

8-month ICF-certified holistic coaches training.