Melissa Lanouette, Cmp Email & Phone Number

Phoenix, Az, Us

• Strategize across internal and external stakeholders to conceptualize and execute events• Proactively negotiate contracts to achieve maximum revenue on events• Analyze data to make strategic recommendations on changes or improvements to existing events• Oversight of all association educational offerings, ensuring content is relevant

Phoenix, Arizona, United States

• Create, plan and execute multiple events per year focusing on member networking and revenue• Lead site selection and on-site management of events, including, but not limited to, food & beverage, speaker management, and volunteer management• Create budgets and manage costs through negotiation with vendors for products and services• Collaborate with committees to produce educational offerings which achieve the goals and objectives of leadership and association membership

• Supported portfolio of 300 hotels; coached and mentored general managers and sales staff• Led monthly onboarding and sales training classes for up to four days and 50 people at a time• Presented up to eight virtual training programs per week• Created three focused training programs which led to increased participation in corporate travel programs by 30%

• Planned and executed annual convention of 2,000 attendees and 100 speakers• Managed event budgets of $250,000 to over $2 million• Led a 4-person team in executing six in-person events per year • Built relationships across the organization to improve and advance programming and resources for members• Collaborated with marketing to produce three print and 20 digital pieces per event• Exceeded budgeted revenue year over year by an average of 8%

• Managed annual conference and fundraising event for 800 attendees• Increased year over year revenue by 5%• Responsible for budget of $400,000• Worked with licensing organizations to provide continuing education credit to 100 members per year

Developed and managed an account base via internet research and referrals of over 200 meeting planners from associations and corporations based in the Northeast and Canada.Facilitated negotiations between meeting planners and hotels to ensure both parties enter into a mutually beneficial contract.Focused on customer service to maintain excellent ongoing relationship with clients and hotel partners.Adapted to multiple company and territory changes and worked with various members of… Show more Developed and managed an account base via internet research and referrals of over 200 meeting planners from associations and corporations based in the Northeast and Canada.Facilitated negotiations between meeting planners and hotels to ensure both parties enter into a mutually beneficial contract.Focused on customer service to maintain excellent ongoing relationship with clients and hotel partners.Adapted to multiple company and territory changes and worked with various members of the team to facilitate smooth transitions.Used Microsoft applications and Salesforce.com on a daily basis to effectively communicate with my internal and external customers.Communicated with clients on a monthly basis via targeted newsletters and other marketing materials Show less