Melissa L. Email & Phone Number

Singapore

Contract under marketing agency but working in Google. Event management for APAC events including RSVP and email communication

Manage company Brand- PU Prime's events (Seminar, Workshop for 150 pax), webinar and tradeshowsAssist in Regional Marketing Requirements from sales teamsManage all aspects of event coordination including strategy, event messaging, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, and logistics.Elevate brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives.Research industry events and marketing/campaign opportunities and evaluate sponsorship based on company objectives and target audience.Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.Involve in SEO Marketing, Social media and edm brandingInvolve in lead demand generation and giftingSecondary role Affiliate Partner marketing- source for affiliate Partners and onboard them onto app flyers- CPA model- track their performance

Project execution to ensure smooth delivery of event (Virtual, Hybrids and Physical)Coordinate with agencies, partners and vendors across APAC where applicableWork with creative or project supervision, exercising judgement within defined procedures and objectivesManage multiple projects, events, and priorities simultaneouslyWork within specific budget guidelines and tightly track event expenses Operational and strategies planning Research, identify, brainstorm creative ideas, develop proposals and presentations to clientsTo take on administration and assist in managing the workflow and timely completion of event undertaken Client servicing- Building and growing of existing clientDevelop and execute EDMs, SMS as part of the campaign plan Email- plan, create and execute and manage EDM campaign as per agreed timeline of the event.

Singapore

Handles exhibitions and events museumAs an assistant project manager, understanding the design standard brief and build requirement for each project. Perform effective coordination with in house designers, client and various sub-cons to ensure the gallery is delivered successfully according to projected timeline schedule and budget.Perform on site supervision duties.Did tender project and successfully won the bid. Notable Projects- Orchestral Manoeuvres @ ArtScience Musuem (2021) - VR Gallery @ ASM (2021) - Art Encounter @ Millennia Walk (2021) - Seastainable @ East Coast Park (2021)- SHHK Cultural Academy revamp (2021)- Cultural Medallion @ The Arts House (2021)

- Participate, supports and collaborates in planning and execution of operational aspects of live streaming projects- Established project timelines, activities, resource plans and cost estimates for each project- Recommended measures to improve live streaming content- Resolved all project issues and deviations to ensure that projects are executed as planned- Established and manage client relationship- Creation of retail livestreaming content program- Strategies and propose marketing and sales strategies for livestream- Manage Captive e-store at Shopee including uploading of product, pricing and description. - Manage e-store's shopee livestream and FB liveNotable Projects- CapitaLand 247 Livestream - Frasers Live - Mercatus- Breadtalk- Giant Lowest Price that Lasts Opening ceremony-IDS skincare Live on shopee-Chang Clan Association Corporate Video- eGSS 2020 Live- Jurong Point Vlogger Search Finals-Vloggers March VlogsPlatforms used:-Facebook-Youtube- Merchant's app - Instagram- Shopee's platform

- Accountability for client servicing, execution and project management of assigned accounts and tasks- Manage project performance to drive profitability - Participate, supports and collaborates in planning and execution of operational aspects of projects - Established project timelines, activities, resource plans and cost estimates for each project- Recommended measures to improve event management and outcomes- Resolved all project issues and deviations to ensure that projects are executed as planned- Developed solid working relationships with local and international clients- Managing commercial project operations- Managing corporate events Notable Projects - FinTech - CIO 2018 - SIBOS 2017 and 2018 - Accenture Office Launch - Yitu Office Launch- Dyson store launch- SeaAsia 2019

Ever since working in this company, I have learnt various skills and knowledge in the events and tradeshow industry.1. Planning and Execution of eventsWithin a year, I have understood the different industries nature of business. This has enhanced my abilities in planning for logistics, budgeting, providing excellent client services and most importantly, to be on efficient. 2. Event OperationsDuring the events, I have enhanced my abilities to deal smoothly with unexpected situations happened on site. 3. Tradeshow Production I have learned to understand the technical aspect of reading the stand drawing, understanding the build structure. I have worked with overseas design companies on major tradeshows such as SIBOS, Marintech, Domotex all over the world. My role is to ensure that the stands are build correctly on site and client management. The process of preparing for the show is a painful but achievable process. It is definitely an eye opener to experience the different shows exhibition in different countries.

Singapore

1. Planning and Execution of eventsI have understood the company's branding. This has enhanced my abilities in planning for logistics, marketing and communication strategy, developing good relationship with potential clients and vendors in different trades of industry. 2. Corporate sales Understanding the nature of corporate sales and ensuring the KPI is met.

New Industrial Road

My account was one of the major supermarkets in Singapore.• Act as primary point of contact for providing day to day support to client• Manage the relationships with key stakeholders, ensure that the delivery quality is in line with client expectations, effectively manage any escalations from the client• Proposing of visual to meet client's marketing strategy.• Managing local retail account's weekly print ads, POSM(Hanging mobile,trolley cart,VDU,shelf talkers), magazine ads.·Involved in the artwork development for direct mailer(Marketplace) Worked on the following accounts:- Cold Storage-MarketPlace -Jason

- Attend and facilitate all project meetings (work-in-progress reports/status)- Planning (budget) and overseeing project costs- Cross-team & inter-company collaboration to ensure deliverable are met- Proposing and brainstorming of new ideas to assist the client in achieving their marketing objectives- Content Management – collecting, managing and proof-reading content prior to digitizing to final deliverable- Sourcing, liaising and coordinating with local and overseas suppliers for project purpose- Onsite installation on multimedia hardware/software and other hardware as per project requirements/deliverable

Digital Marketing

Bachelor Of Arts (B.A.), Communication And New Media, Merit

Diploma, In Business Informatics