Melissa Macgregor Email & Phone Number

South Western Ontario

Ontario

- Recruit, hire, train and coach new members of the team- Provide leadership and direction for the Central Team.- Exceed division POS targets in the Home Depot stores of Ontario West - Oversee the merchandising execution of the team according to the monthly plan- Help in driving incremental merchandising and sales opportunities wherever possible- Be the Product Knowledge “Captain” for the team.- Help reps relay product knowledge to Home Depot associates- Develop and build key relationships in stores with store managers, MEM’s, MERM’s, and theRMMs.- Plan and participate in roadshows, resets and store events- Help with service solutions for the assigned brands.

Ontario, Canada

As a member of Milwaukee’s Plumbing and Electrical Branch Coverage team our focus is onexpanding Milwaukee’s brand presence within the branch network of our core trade distributor partners. Responsible for executing POS driving initiatives that increase sell through of Milwaukee Cordless Tools, Power Tool Accessories and Hand Tools within Ontario. This role requires strong ability to build distributor centric relationships while communicating Milwaukee’s message of innovation, andproductivity solutions. This includes regular branch call cycle involving merchandising,product training, new product introductions, counter mornings, and distributor trade shows.

Ontario, Canada

As the Jobsite Solutions Field Marketing Representative for GTA/Niagara, I was responsible for driving in-field conversions, trial and brand awareness that directly impacted Milwaukee's market share in the GTA-Niagara region. Was responsible for developing and executing a regional plan which targeted and converted strategic users and enhanced brand awareness in my territory.

Markham, On

As the Operations Coordinator for the Canadian Jobsite Solutions team, based out of theMarkham office, I was responsible for supporting the team’s in-field activities.Day-to-day activities included captaining our transition to Salesforce.com, tracking territory sales/conversions vs.established targets, tracking program spends and resulting sales revenue, and overseeing logistics/scheduling of our event calendar.

Toronto, Canada Area

• Maximize sell through of Ryobi®, Homelite®, and Milwaukee® brands by developing and executing merchandising and sales campaigns according to monthly work plans and drive incremental opportunities at store level• Intercept consumers in store and encourage their selection of our brands where appropriate by using our Consultative Sales Process and demonstration of product• Develop and maintain strong relationships with store management and personnel Implement selling tactics that focus on delivering the desired financial results to distribution• Support and implement strategic corporate brand marketing initiatives• Initiate and provide in-store product knowledge sessions to educate store personnel and management• Actively participate in principle trade association meetings, conventions, grand openings, trade shows, resets, etc. • Develop primary knowledge of the market place (users, applications, products and competition)• Analyze market potential and communicate competitor market data

Toronto, Canada Area

As an E-Marketing Consultant my primary role is to connect with new and existing hoteliers and assist them with their online merchandising using VBrochure.• Increase product adoption by helping clients leverage the VBrochure system to effectively merchandise their hotels online• Identify, define, and drive, upsell opportunities within client base• Secure license agreement renewals for within client base• Conduct phone/web interviews with hotelier• Assist in the development of marketing campaigns, customer testimonials, and customer case studies • Help hoteliers drive traffic to their Facebook page and other social media sites using VBrochure• Conduct webinar training workshops to assist with online merchandising using VBrochure• Assist hoteliers in syndication of media and textural content across online travel agencies • Increase product adoption within client base using VBrochure

• Kept up-to-date knowledge on ever-changing products and services, while I communicated and promoted them to customers• Provided customers with alternatives and helped them decide which best suits each individuals needs• Completed customer transactions while I provided the customer with a positive memorable experience• Listened, reacted, and resolved customer questions, requests, and concerns• Provided both customers and potential customers with service on a personal level• Looked for opportunities that would benefit the customer while doing my due diligence • Was responsible for training new hires • Responsible for balancing cash inventory

North Bay, On

• Waited on customers • Cross-sold/up-sold menu items• Kept up-to-speed during fast-paced work environment