Melissa Macgregor Email & Phone Number

Vancouver, Bc, Ca

West Vancouver, British Columbia, Canada

-Successfully increased the company's social media following organically by 22% and engagement by 13% across all platforms in the first 8 months.-Actively engaged with prospects and clients on social media to increase brand awareness.-Boosted brand visibility by developing and implementing engaging social media campaigns.-Increased website traffic through effective cross-promotion and link sharing on social media channels.-Crafted engaging content tailored to diverse audiences across multiple platforms, including blogs, newsletters, social media posts, web content, and email campaigns, resulting in increased engagement and audience growth.-Designed and implemented social media strategies to align with business goals.-Developed visually engaging marketing materials to support business development promotions.-Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.-Successfully booked, set up, organized, and attended various events, ensuring seamless execution and engagement, while effectively managing logistics and participant interactions to enhance brand visibility and foster community relationships.-Liaised with external vendors to procure marketing materials and assets, ensuring timely delivery and alignment with brand standards while optimizing costs and maintaining strong collaborative relationships.- Proficient in utilizing Hootsuite, Salesforce, WordPress, and Mailchimp to streamline marketing efforts, enhance customer relationship management, and optimize content delivery across multiple channels.

Wesr Vancouver

Vancouver, British Columbia, Canada

- Successfully managed a client's Fall/Winter social media campaign in 2020 that resulted in $10,000 in revenue.- Assisted in increasing a client's sales by 50% YoY.- Increased client's Google Search Ad conversion rate by 13% within 3 months through strategic keyword optimization, targeted ad copy revisions, and continuous performance monitoring.- Developed original content through social listening and independent sources. Wrote content and uploaded it to client's content management system.- Designed and completed marketing strategies for B2B and B2C clients, with specialized expertise in both B2B and B2C SaaS companies, driving growth and customer engagement across diverse industries.- Created and executed storytelling content strategies for clients, enhancing their brand narratives and establishing a unique voice across various digital platforms.- Collaborated with clients to understand their brand values and target audiences, creating tailored content that resonated and drove customer engagement.- Drafted and managed Google Search Ad campaigns for clients to generate leads.- Produced high-quality blog posts, articles, newsletters, email campaigns and social media updates that effectively communicated clients' messages and values, leading to increased brand loyalty and online presence.- Managed content calendars and ensured timely delivery of compelling content, maintaining consistency and relevance across all client communication channels.- Conducted research and analyzed market trends to inform content creation, ensuring alignment with industry standards and audience preferences.- Provided regular content performance reports and analytics to clients, offering insights and recommendations for continuous improvement and strategy refinement.- Created beautiful websites for clients, implementing best SEO practices to boost searchability and drive traffic to the website.

Kingston, Ontario, Canada

-Created social media content with consistent content and tone.-Increased customer engagement through social media.-Wrote social media content to increase engagement with customers.Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.-Generated interest for new and upcoming product and service releases by managing social media accounts.

Associate Of Arts (A.A.), Creative Writing

Activities and Societies: Writer's Collective Student's UnionStudied English Literature and Creative Writing.

Google Certificate In Ux Design, Ux Design