Melissa Mancini

Melissa Mancini Email and Phone Number

Social Media at MyFitnessPal @ MyFitnessPal
san francisco, california, united states
Melissa Mancini's Location
Greater Boston, United States
Melissa Mancini's Contact Details

Melissa Mancini personal email

n/a

Melissa Mancini phone numbers

About Melissa Mancini

Collaborative, results-driven leader with a proven track record of developing and implementing successful marketing and media strategies that result in increased customer engagement and revenue. Extensive experience in social media management, branding, content marketing, digital advertising, integrated media planning and public relations. Strategic leader with exceptional interpersonal and communication skills and an ability to work cross functionally with multiple marketing partners to surpass organizational goals.

Melissa Mancini's Current Company Details
MyFitnessPal

Myfitnesspal

View
Social Media at MyFitnessPal
san francisco, california, united states
Website:
myfitnesspal.com
Employees:
42
Melissa Mancini Work Experience Details
  • Myfitnesspal
    Social Media Manager
    Myfitnesspal Jul 2024 - Present
  • Wellness Pet Company
    Digital Marketing Manager
    Wellness Pet Company Sep 2022 - Mar 2024
  • Global Partners Lp
    Senior Marketing Manager
    Global Partners Lp Feb 2021 - May 2022
    -Led marketing strategy and oversaw execution for Alltown Fresh and 5 additional convenience brands-Managed Alltown Fresh social media strategy and in-house social media team including development of editorial calendar for both organic and paid content, influencer marketing, brand partnerships, and community management-Directed digital advertising strategy for Alltown Fresh and legacy convenience brands including digital display, SEM, SEO and ongoing location listing… Show more -Led marketing strategy and oversaw execution for Alltown Fresh and 5 additional convenience brands-Managed Alltown Fresh social media strategy and in-house social media team including development of editorial calendar for both organic and paid content, influencer marketing, brand partnerships, and community management-Directed digital advertising strategy for Alltown Fresh and legacy convenience brands including digital display, SEM, SEO and ongoing location listing management-Managed company’s public relations efforts for Alltown Fresh leading to coverage in dozens of outlets including the Boston Globe, Forbes, Phantom Gourmet, NESN’s Dining Playbook, WCVB’s The Chronicle, and Edible Boston Show less
  • Global Partners Lp
    Social And Digital Marketing Manager
    Global Partners Lp Nov 2017 - Mar 2021
    Waltham, Massachusetts
    -Launched Alltown Fresh social media strategy across several channels including Facebook, Instagram and Twitter, driving millions of impressions per month-As manager and developer of over 6 websites, led creation of menu & online ordering system for Alltown Fresh alongside web developer, app developer and online ordering system provider-Served as project team member for development and promotion of the Alltown Fresh mobile app, the first of its kind to combine restaurant ordering and… Show more -Launched Alltown Fresh social media strategy across several channels including Facebook, Instagram and Twitter, driving millions of impressions per month-As manager and developer of over 6 websites, led creation of menu & online ordering system for Alltown Fresh alongside web developer, app developer and online ordering system provider-Served as project team member for development and promotion of the Alltown Fresh mobile app, the first of its kind to combine restaurant ordering and fuel payment technologies-Established new store opening marketing strategy and led team on execution, including local marketing strategy, driving trial and acquisition of new customers Show less
  • Cumberland Farms
    Retail Marketing Manager
    Cumberland Farms Mar 2014 - Nov 2017
    Westborough, Massachusetts
    -Developed advertising strategy and managed execution of social media, SEO, mobile, display, paid search, and influencer marketing via external agencies and internal technical team-Launched SMS text marketing program and harvested over 14,000 subscribers in 6 monthsIncreased following on social media channels by over 40% in 2 years-Directed agency for placement of social media ad buys, promotions, and contests on schedule and on budget-Managed cumberlandfarms.com and led website… Show more -Developed advertising strategy and managed execution of social media, SEO, mobile, display, paid search, and influencer marketing via external agencies and internal technical team-Launched SMS text marketing program and harvested over 14,000 subscribers in 6 monthsIncreased following on social media channels by over 40% in 2 years-Directed agency for placement of social media ad buys, promotions, and contests on schedule and on budget-Managed cumberlandfarms.com and led website redesign in 2015-2016-Managed TV and radio advertising content and buys for all markets, coordinating photo and video shoots, and tracking advertising spend against budget-Served as SmartPay mobile app project team member, working alongside IT to communicate strategic goals Show less
  • Cumberland Farms
    Senior Marketing Associate
    Cumberland Farms Jul 2013 - Mar 2014
    -Selected and managed all aspects of in-store POP for 600 locations including permanent signage for new stores, bimonthly promotional kits, digital menu boards, video screens at gas pumps, indoor and outdoor store radio -Led packaging design and marketing strategy for private label initiatives, resulting in several private label items surpassing sales of Hershey and other large brand products -Managed content for Cumberlaandfarms.com
  • Cumberland Farms
    Marketing Coordinator
    Cumberland Farms Jul 2012 - Jul 2013
    Framingham, Ma
    -Served as agency point person for advertising, social media, public relations, media buying, and web-Created store communications for marketing campaigns, product launches, and coupon offers -Assisted in sourcing promotional items and coordinating PR for grand openings, sponsorship events, etc.
  • Dunkin' Brands
    Marketing Intern, Baskin Robbins
    Dunkin' Brands Jun 2011 - Aug 2011
    130 Royall St., Canton, Ma
    -Collaborated with the marketing team to draft the 2012 marketing plan-Analyzed sales data to identify trends such as seasonality in the business and inform planning-Conducted competitive research to recognize major trends within the dessert industry -Tracked customer brand engagement on social media
  • Hill Holliday
    Strategy And Research Intern
    Hill Holliday Jun 2010 - Aug 2010
    53 State St., Boston, Ma
    -Assisted with fulfilling research requests from clients such as Liberty Mutual, Novartis, Verizon and Bank of America through online and proprietary resources-Drafted the content and facilitated the production of the agency’s bi-weekly corporate newsletter
  • Big Fish Promotions
    Street Team Brand Ambassador
    Big Fish Promotions May 2009 - Aug 2009
    Pawtucket, Ri
    -Served as street marketer at large events across New England to engage customers and serve samples of Dunkin’ Donuts products-Provided product information while event goers tasted the product-Coordinated materials necessary for sampling, managed set up, clean up and restocking

Melissa Mancini Skills

Event Planning Digital Marketing Time Management Sales Spanish Microsoft Excel Team Management Analytics Team Building Marketing Microsoft Office Social Media Social Networking Social Media Marketing Campaign Managment Outlook Advertising Facebook Powerpoint Microsoft Word Public Relations Content Management Marketing Communications Planning Email Strategy Building Brand Awareness Radio Advertising

Melissa Mancini Education Details

Frequently Asked Questions about Melissa Mancini

What company does Melissa Mancini work for?

Melissa Mancini works for Myfitnesspal

What is Melissa Mancini's role at the current company?

Melissa Mancini's current role is Social Media at MyFitnessPal.

What is Melissa Mancini's email address?

Melissa Mancini's email address is me****@****iac.edu

What is Melissa Mancini's direct phone number?

Melissa Mancini's direct phone number is (800) 225*****

What schools did Melissa Mancini attend?

Melissa Mancini attended Quinnipiac University, Richmond, The American International University In London.

What are some of Melissa Mancini's interests?

Melissa Mancini has interest in Animal Welfare, Health.

What skills is Melissa Mancini known for?

Melissa Mancini has skills like Event Planning, Digital Marketing, Time Management, Sales, Spanish, Microsoft Excel, Team Management, Analytics, Team Building, Marketing, Microsoft Office, Social Media.

Who are Melissa Mancini's colleagues?

Melissa Mancini's colleagues are Madison Waterworth, Peter Ball, Yasri Abdulmajid, Sadie Klawunder, Yar Zar, Zarina Bekova, Anne Oesterling.

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