Melissa Mancini Email & Phone Number

-Led marketing strategy and oversaw execution for Alltown Fresh and 5 additional convenience brands-Managed Alltown Fresh social media strategy and in-house social media team including development of editorial calendar for both organic and paid content, influencer marketing, brand partnerships, and community management-Directed digital advertising strategy.

Waltham, Massachusetts

-Launched Alltown Fresh social media strategy across several channels including Facebook, Instagram and Twitter, driving millions of impressions per month-As manager and developer of over 6 websites, led creation of menu & online ordering system for Alltown Fresh alongside web developer, app developer and online ordering system provider-Served as project.

Westborough, Massachusetts

-Developed advertising strategy and managed execution of social media, SEO, mobile, display, paid search, and influencer marketing via external agencies and internal technical team-Launched SMS text marketing program and harvested over 14,000 subscribers in 6 monthsIncreased following on social media channels by over 40% in 2 years-Directed agency for.

-Selected and managed all aspects of in-store POP for 600 locations including permanent signage for new stores, bimonthly promotional kits, digital menu boards, video screens at gas pumps, indoor and outdoor store radio -Led packaging design and marketing strategy for private label initiatives, resulting in several private label items surpassing sales of.

Framingham, MA

-Served as agency point person for advertising, social media, public relations, media buying, and web-Created store communications for marketing campaigns, product launches, and coupon offers -Assisted in sourcing promotional items and coordinating PR for grand openings, sponsorship events, etc.

130 Royall St., Canton, MA

-Collaborated with the marketing team to draft the 2012 marketing plan-Analyzed sales data to identify trends such as seasonality in the business and inform planning-Conducted competitive research to recognize major trends within the dessert industry -Tracked customer brand engagement on social media

53 State St., Boston, MA

-Assisted with fulfilling research requests from clients such as Liberty Mutual, Novartis, Verizon and Bank of America through online and proprietary resources-Drafted the content and facilitated the production of the agency’s bi-weekly corporate newsletter

Pawtucket, RI

-Served as street marketer at large events across New England to engage customers and serve samples of Dunkin’ Donuts products-Provided product information while event goers tasted the product-Coordinated materials necessary for sampling, managed set up, clean up and restocking

Bachelor Of Science, Marketing

Activities and Societies: Student Team Consulting: Facilitate student business teams at Quinnipiac University for the purpose of team.

Education record

Semester abroad studying at Richmond University in Rome, Italy