Melissa Mckee Email and Phone Number

Manage U.S. PR and marketing initiatives of a worldwide adventure tour operator.

-Helped maintain a favorable public image for the organization through both PR and community relations.-Prepared and disseminated information by brand through newspapers, trade publications, television, radio and other forms of media in support of go-to-market channels, including agent, group and retail.-Responsible for the strategic planning, management and analysis of public relations activity to achieve corporate objectives in U.S. and Canada; collaborated with UK office.-Researched assignments for trends, news; monitored editorial calendars.-Maintained relationships with media and travel trade organizations.-Oversaw specific initiatives, including strategy and budget. (i.e., brand launch/special events)-Created content and executed media collateral such as press releases and alerts; blog posts; and supported Twitter feeds.-Led strategy to reflect changing media and news landscape (online newsroom, social media, SEO and PR).-Acted as company spokesperson.-Executed strategy to secure travel industry awards.-Conducted annual audit of media monitoring solution.-Coordinated trade show speaking engagements, special events. -Directed the development of other written communications including pitches, targeted messages, surveys, speaking proposals,media inquiries, award applications and speeches.-Created and executed innovative PR events to raise awareness and build engagement.-Developed new process for testimonial acquisition and storage.

Copywriter, Marketing 2003 -2008Developed creative copy across multi-channels for print and web. Responsible for relevant, timely messaging to targeted audiences in both B2B and B2C. Worked with cross functional areas including design, product, marketing and sales to create successful integrated marketing campaigns.Coordinated and managed the efforts of outside Public Relations firm

A private manufacturing company of jewelry and novelty items that implemented employee recognition programs for Fortune 500 companies.; Project managed creative for employee communications including company newsletter and responsible for site selection and bi-annual sales meeting and annual sales incentive trip.

Responsible for working with leading national department store retailers and Bridal magazines to educated them on Gorham tabletop (china, silver, and stemware). Traveled extensively publicly speaking at retail bridal events.

Worked with marketing vendors including print and fulfillment on small creative services projects and quarterly employee publication. Managed distribution of collateral to consumers.