Melissa Morales

Melissa Morales Email and Phone Number

VP Strategic Events and Client Services @ Connect2 Communications
Clermont, FL, US
Melissa Morales's Location
Clermont, Florida, United States, United States
About Melissa Morales

With over two decades of hi-tech experience handling analyst and public relations, digital marketing, events, and web strategy/management, I've honed my skills to drive powerful first-mover messaging, meaningful engagement, and revenue growth.I bring a diverse perspective to any team or organization leveraging my extensive marketing communications expertise in order to drive a culture of continuous improvement and customer-centric values.In my most recent role at Cisco Duo, I was pivotal in being the focal point to PMM, engineering, sales, the channel and support for our website to ensure we were aligned in our go to market messaging and plan. I led a team responsible for elevating the web experience through strategic audits, testing, and optimization of digital offerings to drive deeper user engagement and drive increased conversions. Connect with me! I'd love to learn about you and your organization and what projects you have going on!

Melissa Morales's Current Company Details
Connect2 Communications

Connect2 Communications

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VP Strategic Events and Client Services
Clermont, FL, US
Melissa Morales Work Experience Details
  • Connect2 Communications
    Vp Strategic Events And Client Services
    Connect2 Communications
    Clermont, Fl, Us
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  • Cisco
    Lead Web Manager, Cisco Secure
    Cisco May 2022 - Nov 2024
    Florida, United States
    Spearheaded web production team for Duo.com, managing 20M annual visitors and boosting content velocity through effective leadership of content managers.Orchestrated cross-functional collaboration with SMEs, developers, and designers to create high-impact site content, consistently surpassing quarterly and annual targets.Championed brand consistency across integrated marketing initiatives, enhancing end-user experience and messaging cohesion.Leveraged advanced analytics tools to proactively optimize page performance resulting in increased user engagement and conversion rates. Developed and implemented on-page marketing strategies that amplified brand visibility, generating a 10-15% average increase in marketing qualified leads (MQLs).
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  • Ctg - Computer Task Group
    Strategic Program Manager
    Ctg - Computer Task Group Jan 2020 - May 2022
    United States
    Focusing on projects that elevate pricing and trials across the portfolio to ensure an interactive web experience -- enabling users to make more informed purchasing decisions and drive revenue growth from their digital journey. Audit, test and optimize a highly specialized group of web pages and digital offerings to achieve all KPIs and growth objectives.
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  • Ibm
    Digital Marketing & Social Media Strategist
    Ibm Aug 2012 - Jan 2020
    United States
    Drove "hot" first-to-market technologies and concpts across variety of audiences, platforms and influencers. Developed and executed high profile digital web and social engagement strategies across multiple solution areas to drive marketing and sales qualified leads. Through holistic approach with content, design, campaign, AR/PR teams, executed a variety of digital tactics to engage and retain customers while continually improving their digital experience.
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  • Ibm
    Worldwide Marketing Communications
    Ibm Apr 2008 - Aug 2012
    United States
    Architected and supported execution of innovative, consistent, successful marketing programs including such things as competitive attack and high-touch campaigns. Leveraged paid media programs like content syndication, web, kiosks, SEO, social, events/seminars and customer product councils. Managed the company's first data protection customer council event to help assist in driving future customer requirements, future roadmaps and foster a closer partnership between this customer set and IBM.
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  • Diligent Technologies, An Ibm Company
    Worldwide Director, Marketing Communications
    Diligent Technologies, An Ibm Company Apr 2002 - Apr 2008
    Framingham, Massachusetts, United States
    Core team member of a successful storage start-up responsible for building the brand, identity, marketing programs, communications and events strategy to launch a data duplication solution into the enterprise data protection market. Selected and managed remote teams that handled creative design of corporate and product assets, web, product packaging, collateral, presentation templates and event/show property assets. Created successful process and best practices for company's first lead generation and telemarketing capabilities that improved company's ability to be short listed on data protection projects and decreased sales cycle down from 12 months to 9.
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Melissa Morales Education Details

  • Lincoln Technical Institute, Pennsauken, Nj
    Lincoln Technical Institute, Pennsauken, Nj
    Communications

Frequently Asked Questions about Melissa Morales

What company does Melissa Morales work for?

Melissa Morales works for Connect2 Communications

What is Melissa Morales's role at the current company?

Melissa Morales's current role is VP Strategic Events and Client Services.

What schools did Melissa Morales attend?

Melissa Morales attended Lincoln Technical Institute, Pennsauken, Nj.

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