Melissa brings a wealth of experience in applied visual communications and content organization to a wide variety of online projects. Because Melissa maintains an ongoing familiarity in both how the content editor will interact with the platform as well how the end user will interact the site, she provides a unique insight into the entire, interconnected user experience. She has provided creative oversight, user experience/user interface direction, creative materials and long-term marketing strategy for over 50 ongoing client portfolios. Melissa has worked with both large and small academic teams in the lead role of content strategist as well as support to existing teams, to identify copy, establish workflow and orchestrated seamless copy moves. Melissa has provided IA establishment and ongoing support through the process of extending the IA, site mapping and navigation restructuring. She's skilled at technical manual writing, CMS editor training, documentation, strategic planning and implementation guidelines. Melissa is proficient in XHTML, Drupal, Wordpress and eCommerce platforms, and is experienced in managing search engine optimization campaigns and social media for diverse clients.

More than two decades of copy and content writing, site architecture and content management system experience. A big picture thinker that also happens to be a master at juggling a hundred little pieces, Melissa nimbly walks the tightrope of client expectations while balancing a timeline and studio resources.Melissa is an award-winning copywriter and columnist whose work has been featured on NPR, Stars and Stripes, Navy Times, local and national websites and multiple Chicken Soup for the Soul series books. Melissa is Ciniva Web Agency's account exec, information architect, strategist, search guru and all around creative muse. Melissa thrives under pressure, gets really excited about winning (and the competition that precedes it) and advocates relentlessly for clients all the way through the process.In her spare time, Melissa trains with the local aerial acrobatic team and then forces us all to follow her escapades on Facebook.